Erik Gerhardt :

Digital potential in Hungary

facts, changes and the reality
World Internet Project Annual Meeting 2008 - Budapest

Content

I.

The problem of inclusion

II.

Methodology for strategical purposes

III. Facts and changes(?) IV. Reality

World Internet Project Anuual Meeting 2008 - Budapest

The problem of inclusion

Social dynamics of going online Problem of segmentation

Problem of cause and effect

Problem of barriers Etc. Problem of methodology

Creating an index to measure the chance of going online

World Internet Project Anuual Meeting 2008 - Budapest

Methodology for strategical purposes

2007 Strategy against digital illiteracy Ministry for Economy and Transport Segmentation and index Anik Bernt and Zoltn Fbin, TRKI Based on Hungarian WIP 2006 data

World Internet Project Anuual Meeting 2008 - Budapest

Methodology for strategical purposes

Segmentation: Main aspect: Digital literacy - Age Economic status
Other aspects: demography, cultural consumption, barriers, ICT competency,

social capital, attitudes, etc.

Group A Leaders: regular users (digitaly literate)

Group B Catching-up: regular use of computer, not

regular use of internet Group C - Laggards: digital illiteracy

World Internet Project Anuual Meeting 2008 - Budapest

Egyni Digitlis Esly (EDE) purposes Methodology for strategical

Digital chance: the individual probability of becoming digitaly literate, regular internet user; through the individuals social-economic resources and attitudes

Individual Digital Chance (IDC)

7 dimension, 19 variables:
1. Financial status

2.
3. 4. 5. 6. 7.

ICT infrastructure at home

Use of mobile-phone Cultural capital, skills Media-consumption (written) Social environment Positive attitude towards ICT tools

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Segments of digital literacy (%)
2004 a1 - 18-39 active a2 - 40-49 active 7,3 4,8 2006 11,0 7,4

a3 - 18-39 inactive
a4 - 40-59 inactive a5 - 60+ b1 - 18-39 active b2 - 40-49 active b3 - 18-39 inactive b4 - 40-59 inactive b5 - 60+ c1 - 18-39 active c2 - 40-49 active c3 - 18-39 inactive c4 - 40-59 inactive c5 - 60+ Total

5,6
0,3 0,5 8,1 5,2 3,2 1,4 0,7 9,2 12,1 5,6 11,5 24,7 100

7,1
0,9 1,0 6,6 5,2 3,1 0,8 1,1 6,7 10,9 5,1 8,8 24,3 100

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

subjective financial status computer at home internet at home mobile-phone in the household landline telephone dvd weekly sending/receiving sms secondary education speaks foreign language(s) computer education reading books at least weekly reading newspapers at least weekly socializing with family within 6 months socializing with friends within 6 months internet-user in the household family member tried to convince her/him about using the internet computer-user in the family ICT makes the world a better place non-users are in disatvantage 2004 0,431 0,746 0,643 0,576 0,264 0,403 0,598 0,638 0,560 0,634 0,346 0,322 0,204 0,401 0,737 0,759 0,770 0,343 0,230 2006 0,406 0,777 0,676 0,540 0,224 0,577 0,601 0,634 0,579 0,599 0,345 0,244 0,365 0,526 0,774 0,782 0,806 0,272 0,278

Factor scores of the variables in IDC

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Means of IDC within segments of digital literacy
2004 a1 - 18-39 active a2 - 40-49 active 7,66 7,53 2006 8,20 7,98

a3 - 18-39 inactive
a4 - 40-59 inactive a5 - 60+ b1 - 18-39 active b2 - 40-49 active b3 - 18-39 inactive b4 - 40-59 inactive b5 - 60+ c1 - 18-39 active c2 - 40-49 active c3 - 18-39 inactive c4 - 40-59 inactive c5 - 60+ Total

8,01
7,13 7,42 5,08 5,18 5,21 4,99 5,26 3,21 3,31 2,60 2,48 1,78 3,94

8,52
7,90 8,04 5,59 5,76 5,67 5,98 5,58 3,64 3,83 3,32 2,63 2,13 4,79

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Digital chance within the digital literacy segments (2004, %)

Group A

37.7

61.7

Group B

46.5

49.3

Group C

58.1

33.6

7.7

0% low small

50% good high

100%

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Digital chance within the digital literacy segments (2006, %)

Group A

23.6

75.7

Group B

30.8

59.1

9.6

Group C

51.2

35

12.3

0% low small

50% good high

100%

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Digital literacy segments within the digital chance groups (2004, %)
high 92.9

good

23.1

43.7

33.2

small

70.8

28.8

low 0% Group C

99.3 50% Group B Group A 100%

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Digital literacy segments within the digital chance groups (2006, %)
high 7 89.7

good

29.5

42.7

27.8

small

78.4

20.8

low 0% Group C

99.7 50% Group B Group A 100%

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?) Further research:

Cluster-analysis - Media-consumpiton - Social connections - Material status - ICT infrastructure in the household - Use of mobile-phone - Cultural capital

World Internet Project Anuual Meeting 2008 - Budapest

Facts and changes(?)

Internet users in Hungary 2007: 45%

9% growth compared to 2006

Where does it come from?

World Internet Project Anuual Meeting 2008 - Budapest

Reality
WiFi-village project 120-150 settlements connected Highly disadvantaged communities

World Internet Project Anuual Meeting 2008 - Budapest

World Internet Project Annual Meeting 2008

Thank you for your attention!

World Internet Project Anuual Meeting 2008 - Budapest