A Social Media Manifesto

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To reach your target audience, know them.

How simple that sounds is inversely Proportional to how simple it is. 4/23/12

The Social Life

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So What
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Is the big deal about Social Media?

Lets Decide
But first,

WHAT is Social Media!

Simply put, Social Media is a platform where consumers are not just consumers of the content you create, but, the content that is created, aggregated and curatedby them, for You.

Social Media Marketing is the appropriate usage of platforms to leverage a relationship between you & your brand.

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Nearly Indians online are members of social networking sites

30 MILLION

> 50 %

40 MILLION

Indians are using online reviews to make informed purchase decisions

of social media users perceive brands that have a social media presence as innovative

Increasingly, Indians want brands to communicate with them using social media

60 %

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INDI 100 Million A

Currently has Internet users

1/3rd

of which access Social

Media Sites 5th largest base of

>25

Million 10 Mn. = 2ndmost active

country on

2 Millio n
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accoun ts

So WHY
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should YOU be on Social Media

Social Media makes the world increasingly

smaller
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v
Social Media enables consumers with a platform to voice their thoughts. Good &bad. Your brand will HAVE TO

respond Increasingly, Indians also want brands to communicate with them using social media

60 %

Its the fastest route to communicate with your consumers.

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Social Media draws a permanent & influential connect with your consumers.

40 MILLION

Indians are using online reviews to make informed purchase decisions

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WH O
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Will do this for me

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WH O
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are we?

Blue Online provides

Zafar Rais Business Head +8 years of Digital media experience with Startup, Product, Operations & Business Development. Passionate about the Digital space &creating the right kind of buzz

Social

Mediasolutions for your brand by means of an insightand innovation based approach,

hence creating a valuable

outreach towards identifying and nurturing your Influencer s.

Using the fastest route of communication - Social Media,

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we strategize towards the ideal route for your brand to reach its Target Audience. We build a permanent

and influential connect with your

bad.

consumers so they stand

by you, in good times and

N. Chandramouli, CEO 18+ years of multifunctional experience in Finance, Technology, and Education. Under his able guidance, we make true his

dream of doing things differently& ethically.

OU R

Eclectic group

Public Relations

Media monitoring, analysis

Media Process Outsourcing Public Relations

Event Management

Recruitment in Communications 4/23/12 Trust Advisory and Publishing

WHA T

We offer

Social Innovations

We work our way through delivering an Outreach across Social Media for you, converting yourFans into Influencers. We help them experience, feel good &evangelize your brand. More..

Presence Management
We put you out there on Social Networks, ensuring a query never goes unheard, & neither does a new product launch. More..

Know what people are saying on Social Media:

Online Reputation Management

Brand Tracking & Responding, Reputation Management, PR Collation & Dissemination, Competitor Watch & Analysis, Blogger Outreach

Social Support Services

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If theres anything that helps leverage your Social Media presence, we can handle it websites, media spends, twee-tups, and more..

HOW
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will do it?

Build Brand Connect

Monitor Users of Social Media Analyze Believers of Brand

Engagement of Fans

Creation of Influencers

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I WILL COMMENT I WILL EVANGELIZE IT

If I LOV E 4/23/12

If I

LIK E

your brand,

your brand,


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To reach your target audience, know them.

How we work
Pitch

Ensuring Acceptance & Engagement

Client Servicing & Biz. Dev. Teams

Content Strategy Propos al

~ Presence ~ Content ~ The BIG idea planning Strategy

Research & Evaluation

Execution Plan

Campaign

Outrea ch in Progre ss 4/23/12

Execution

Account Manager + Executive

Social Innovations

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Influencer Outreach

We go all the way with your brand Insightful Brand Innovation Strategy Streamlined Content, Campaigns & presence

Thought Through Vision & Objective Setting

Online Reputation Management

Presence Creation & Management Across Relevant SM platforms

Online-Offline Connect

ROI Based Campaigns

Campaign Support Via Ads, Apps, Social SEO. Websites

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Presence Management
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The Good House Keeping

Streamlined Content, Campaign & Presence planning Presence Creation & Management Across relevant SM platforms Insight Based Planning Social Media Optimization

Response Management

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Reputation Tracking & Management

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Share of Voice: Understand it!

Brand & Competition Tracking Reputation Management Response Handling Crisis Management PR Collation, Dissemination & Analysis Blog Writing & Outreach
4/23/12 | Insights & Intelligence are provided with a strong background of

Social Support Services

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Our Support Extends to:

Interactive Websites

Analytic Tools

Media Buying & Planning

Application ideation & Development (Mobile &Facebook)

E-mail & Mobile Marketing

Social Designs

Influencer Outreach Program

Social SEO

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Weve done it many times!

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About

Leader in franchising iconic sports apparel. Became the Indian licensee for FIFA merchandise. Competition presence Communicating product differentiator No former presence Tracking the World Cup buzz Match photos, videos & discussions Contests: Face of the month Promotion of products alongside

Challeng es Executi on

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What we achieved
The Numbers within 6 months: 19,00 0+ 250 + 8,00,00 0+ The REAL ROI: Heavy fan/follower participation and engagement Massive exposure and demand increase for merchandise Heavy Brand Recall amongst TG 4/23/12 | Acquired the stature of The FB Page for news, views and

About

Corporate lifestyle enhancement. Consultancy & screening sessions. Heart-care.

Challeng es Executi on

No former presence Presenting JFH as a Lifestyle enhancer brand.

Promoting & conducting Live online consultancy sessions. Posting offline events by JFH. Creating & promoting official blog. Daily heart care tips & articles.

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What we achieved
The Numbers within 4 months: 2,000 + 70 + The REAL ROI:

Live consultancy sessions were a hit! Interaction & engagement on Facebook page. Fans posting personal heart-related inquiries on the Facebook page

| Incremental traffic was generated on the page with fans/followers posting their photos and 4/23/12 comments.

About

Challeng es Executi on

April 14th A day to signify & celebrate matrimony. Promoted by Bharat Matrimony- the No.1 matrimony site in India. Offline event: Matrimony Day Xpress. Promoting & Tracking the Matrimony Day Xpress. Generating audience interaction & interest.

Contests: Best couple, celebrity jodi, dedicate a song. Posting photos & tracking the progress of Matrimony Day Xpress offline events.

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What we achieved
The Numbers in 4 weeks (growth): 3000 + 100 + The REAL ROI:

Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page. Inquiries w.r.t. Bharat Matrimonys services on the page itself.

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DandiyaMa sti About

10 day annual-dance festival promoted by an NGO- Sahakar.

Challeng es Executi on
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No former presence. Generating mass awareness for the brand. Converting fan-base to potential customers.

Developing a community. Posting images & videos of past events. Using event listings like burrp! EventsinIndia.com to redirect traffic Contests to give away passes to event .

What we achieved: DandiyaMasti

The Numbers in 6 weeks (within 1.4 months): 6000 + The REAL ROI:

Huge number of fans in a short time during festival season due to event listing sites. Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page.

| The organization directly received 1000+ inquiries from the information posted on the event 4/23/12 listings.

Thank you!
Get in touch with us www.blueonline.in +91-9820071517 | info@blueonline.in

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