*Vision, Mission and

Objectives
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C006 Hemant Shetty C012 Sudeesh Menon C028 Vikas Pal C034 Karan Bhavnani C046 Prakash Sharma 47 Piyush Garud

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* Vision * Introduction * Characteristics * Formulation * Shortcomings * Importance * Application * Communication of Vision * Mission * Introduction * Importance * Essentials

* Objectives * Case Study

*Contents
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* It describes a desirable state that a company

wishes to attain in the future.

*Introduction
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* A vision is a photograph of the future * It is a self-image that deals with what the

*Characteristics of a Vision
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business wants to look like over the long range future * Business visions are realistic, credible and attractive to people within the organization * Clarity and lack of ambiguity * Realistic aspirations, achievable * Alignment with organizational values and culture * Time bound if it talks of achieving any goal or objective

* Learn everything you can about the organization. * Bring the organization's major constituencies into the

visioning process * Keep an open mind as you explore the options for a new vision. * Encourage input from your colleagues and subordinates * Understand and appreciate the existing vision

*Formulation of Vision
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* Understand the organization * Conduct a vision audit * Target the vision * Set the vision context * Develop future scenarios * Generate alternative visions * Choose the final vision

Formulation of Vision
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*7 step process for

* Vague or Incomplete * Not forward-looking * Too broad * Bland or uninspiring * Not distinctive * Too reliant on superlatives

*Shortcomings of
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Vision

* Charts a companys future strategic course * Creates an identity * Indicates capabilities to be developed

*Importance of
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Vision

* A vision inspires action. * A vision is a practical guide for creating plans * A vision helps keep organizations and groups
focused

*Application of
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Vision

* It attracts commitment and energizes people * It creates meaning in workers' lives * It establishes a standard of excellence * It bridges the present and the future

*Communication of
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Vision

* Introduction
According to Peter Drucker, its the customers who define an organizations mission. He states, To know what a business is, we have to start with its purpose. Its purpose must be outside the business itself. In fact, it must lie in society since business enterprise is a part of society. There is only one business purpose; to create a customer

*Mission
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* Importance * Provides direction * Framing policies * Resource allocation

*Mission
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* Essentials * Clarity * Feasible * Current * Distinctive * Precise * Comprehensive

*Mission
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Mission
Time: A mission statement talks about the Organization's present.

Vision
A vision statement talks about the organization's future.

Function:

It lists the broad goals for which the organization is formed. Its prime function is internal, to define the key measure or measures of the organization's success and its prime audience is the leadership team and stockholders.

It lists where the organization sees itself some years from now. For employees, it gives direction about how they are expected to behave and inspires them to give their best. It shapes customers' understanding of why they should work with the org.

About:

A Mission statement talks about HOW the A Vision statement outlines where an organization will get to where it wants organization wants to be. Communicates to be. Defines the organization's purpose both the purpose and values of the and primary objectives. organization Inspiring Precise Unique Analytical Feasible Clear Clear and Lack of Ambiguity Future Memorable Realistic

Features :

*Vision v/s Mission

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* It is defined as goals that organization wants to achieve

over a period of time. * These are the foundation of planning. * Policies are developed in an organization so as to achieve these objectives. * Formulation of objectives is the task of top level management.

*Objectives
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* These are not single for an organization, but

multiple.

* Objectives should be both short-term as well as

long-term. * Objectives must respond and react to changes in environment, i.e., they must be flexible. * These must be feasible, realistic and operational

*Effective objectives
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*Example Of Visions
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* The Walt Disney Company * Vision to make people happy * Mission the Walt Disney company is committed
to balancing environmental stewardship with its corporate goals and operations throughout the worlds * Objective to be one of the world's leading producers and providers of entertainment

*Example
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*Thanks
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