Economy History Corporate Ethics VRIO Industry

Governance

Porter Research & Development Major Competitors Financials Summary

Analysis w/ Michael

 Bank

Failures Market volatility Recession

1976 Apple Computer Inc. was established Founded by Steve Jobs, Steve Wozniak, Ronald Wayne Incorporated January 3, 1977 1980 Apple goes public for 4.6 million shares 1985 Jobs resigns from Apple

1997 Jobs returns to Apple 2000 Jobs is named permanent CEO After 30 years Apple drops the Computer part from the corporate name Employs 20,000 Net worth of 84.5 billion

Board of Directors

CEO

Top Management

Bill Campbell- Chairman and former CEO of Intuit Corp. Millard Drexler- Chairman and CEO of J. Crew Albert Gore Jr.- Former Vice President of the United States Steve Jobs- CEO of Apple Andrea Jung- Chairman and CEO of Avon Products Arthur D. Levinson, Ph. D.-Chairman and CEO of Genentech Dr. Eric Schmidt- CEO of Google Jerry York- Chairman, President and

Apples Ethics consist of: Responsibility to shareholders Obligation to communities Obligation to customers

core

competencies distinctive competencies four questions need to be answered

Valuable?

Rare?

Costly to Imitate?

Exploited by Organization?

Competitive Advantages

YES

YES

YES

YES

SUSTAINABLE

Threat of Entry Supplier Power Buyer Power Degree of Rivalry Threat of Substitutes

Economy The next year presents many challenges for Apple to stay profitable and grow their company VRIO Apple is a valuable organization that fosters innovation and creativity in its employees and products Research & Development Sets the standard in every industry that it competes in Succeeds in this area through their innovative ideas Financials The current stock price is no indicator of how valuable the company is Only competitor to post a net gain in 4th quarter sales

The common theme with apple is innovation and success. Apple is not afraid to be bold and try new things. Through their failures they have learned, gained perspective, and have taken on the next challenge with the skill and experience of a seasoned artist. Apple has survived hard times before and has brought itself back from the brink of oblivion to become a company that no one can imitate. The portfolio of achievements that Apple has amassed is prodigious and virtually unattainable for most companies. As long as the company keeps an open mind towards new products and services with a healthy dose of (you guessed it) innovation, there is no reason why they cannot continue prosperity for the foreseeable future.

http://archive.mailtribune.com/archive/2005/0930/biz/stories/04biz.h tm http://www.apple.com/pr/bios/bod.html http://apple20.blogs.fortune.cnn.com/2008/01/29/beyond-theincredible-shrinking-ipod-market/ http://asia.cnet.com/reviews/notebooks/0,39050495,62044663,00.h tm http://business.timesonline.co.uk/tol/business/industry_sectors/tele coms/article2469114.ece http://blog.wired.com/music/2008/05/ipod-loses-mark.html http://library.corporateir.net/library/10/107/107357/items/315133/AAPL_10K_FY08.pdf http://marketshare.hitslink.com/report.aspx?qprid=8 http://media.corporateir.net/media_files/irol/10/107357/corpGov/AAPL_BCPolicy_0108.pd f http://news.cnet.com/Dells-dilemma--its-about-pricing/21001003_3-5926477.html http://news.cnet.com/Microsofts-Zune-to-rival-Apples-iPod/21001041_3-6097196.html

http://planningskills.com/askdan/13.php http://tech.yahoo.com/blogs/yoon/278 http://www.appleinsider.com/articles/07/07/18/apples_u_s_mac_market_s hare_rises_to_5_6_percent_in_q2.html http://www.canalys.com/about/index.htm http://www.chinapost.com.tw/business/americas/2008/02/28/144868/Nokia -Samsung.htm http://www.conference-board.org/economics/ConsumerConfidence.cfm http://www.ethicalcorp.com/content.asp?ContentID=5485&ContTypeID=46 http://www.greenpeace.org/usa/news/iphone-s-hazardous-chemicals http://www.guardian.co.uk/business/feedarticle/7993658 http://www.reghardware.co.uk/2008/01/24/sa_q4_phone_figures/ http://www.intomobile.com/2008/11/09/apple-takes-2nd-in-smartphonemarket-share-but-q4-looking-good-for-rim.html http://www.mobileburn.com/news.jsp?Id=5572

http://www.npd.com/corpServlet?nextpage=corp_welcome.html ipod/story.aspx?guid={7DE03AA8-D840-4B9D-A5F71EC9DF7A7A03}&dateid=39742.7021087847-941292824 http://media.corporate-ir.net/media_files/IROL/10/1073 57/AAPL_10K_ FY08.pdf http://media.corporateir.net/media_files/irol/10/107357/Corporate_Governance_Gui delines.pdf http://www.marketwatch.com/news/story/apple-profit-rises-26-iphone/story.aspx? guid={9EC1113C-531A-43AE-861A-146A6655D651} http://www.marketwatch.com/news/story/more-weakness-wake-bestbuy/story.aspx?guid={0CDFBAD1-F541-45F3-A0E9E3CB1C90E005}&dist=TQP_Mod_mktwN http://www.marketwatch.com/news/story/Samsung-takes-No1-spot-US/story.aspx? guid={CEDC997F-F9A4-4D23-9318-E31150D1F81A}&dist=hplatest http://www.marketwatch.com/tools/quotes/news.asp? doctype=806&nx=39743.3287106482941358504&property=sid&value=806&symb=AAPL http://www.marketwatch.com/news/story/apple-earnings-climb-26http://www.nytimes.com/2006/04/13/technology/13pogue.html http://www.redherring.com/Home/25259 Apple presentation/website