Beruflich Dokumente
Kultur Dokumente
4/23/12
Chapterizations
4/23/12
Chapter 3
Objectives
To study the awareness of the plastic money. To study the reasons why consumer like to opt for plastic money To study the usage and advantage of the plastic money. To study the use of plastic money in the next generation
4/23/12
A person who earns a salary of Rs 60,000/_ per annum is eligible for a card. A reference from a banker and the employers of the applicant is insisted upon. He should have a savings current account in the bank. His assets and liabilities on a particular date are reported to bank.
4/23/12
NAME OF THE CUSTOMER: 16-DIGIT CARD NUMBER VALIDITY DATE THE VISA HOLOGRAM NAME OF THE ISSUING BANK SIGNATURE PANEL MAGNETIC STRIP
4/23/12
Bank credit card Travel and entertainment card In store card ATM Debit card Smart card Agriculture card Corporate and business credit card
4/23/12
Scope of study
Scope of study - world wide usage of credit card , major types of credit card issued by Indian banks , types of card issued by the bank Methodology Survey was conducted. Secondary data was collected through internet
4/23/12
Limitation :
Findings
85 % of the respondents are aware of Plastic Money from which 38 % of the respondents came to know about the Plastic Money from the media, 28 % from Friends and Relatives, 18 % from bank employees, 9 % from the newspaper and the rest 7 % from other resources. 76 % of the respondents responds that they always want the facility of 4/23/12 plastic money with the opening of an
For the reasons for opting card is that 31 % go for fast transaction, 23 % for handling solutions, 19 % for safety solutions and for convenient also, 6 % for all of above and the rest 2% for any other. 59 % have use their card weekly, 36 % use it monthly and the rest 5 % daily. Most of the cards belong to the private banks as they adopt many techniques so that the customers go 4/23/12 for the use of plastic money in terms
39 % of the customers use their card for cash withdrawal, 24 % for the shopping bills, 18 % for the dining bill, 11 % for traveling and 8 % for any other usage regarding sale and buying in the market 4/23/12 and on the internet also.
CONCLUSION
Many of the respondents or the bank customer are aware of plastic money. Media and friends/relatives are the main sources to know about the plastic money provided by various banks like HDFC , PNB Bank , ICICI Bank . When the bank customer going to open the account in a bank they 4/23/12 always want the facility of plastic
4/23/12