Contents

•Retail Scenario
•Bazaar Brief
•Plan
•Backend operations
•Core business process
•Frontend operations
•Organization Chart
Introducing: The Bazaar
Organization: The Bazaar

Rajiv Menon, Founder & Managing Director, THE BAZAAR

Rajiv Menon is planning to launch a foray of hyper stores across

India. After capturing the essence of retail operations thorugh a
large stake and investments in providing back end operations for
Spinach & Subiksha, Rajiv Menon is confident and very keen on
taking the big retail players in Mumbai.
Plan: The Bazaar

The company HQ’s is situated in Gujarat

The plan is to open two hyper stores in

central suburbs of Mumbai

Mulund
Sion HQ’s, Gujarat

With a central distribution warehouse Sion,

Mumb
situated on the Easter Express Highway ai

Mulun
d,
Mumb
Corporate ai
HQ’s

Suppli Wareho Hyper

ers use stores
 Terminals: The Bazaar

Responsible for overall strategy & planning Create Product plans (by lines/category)

Create Financial plans (by period) Create Location plans (by store/region)

Coordination of demand and supply Corporate Create Assortment plans)

HQ’s

Inventory status Pick/pack

Distributi
on/Wareh
ouse

responsible for managing the Order Cycle

inbound flow & outbound flow &
inventory
counts
Terminals: The Bazaar

Train store staff Recommend/up-sell/cross-

Hyper
stores

Understand customer needs Present products

Demand handing & management On time supply &delivery

Suppli
ers

Order Monitoring & Management Invoice Management

Core Business Process: The
Bazaar
From a high-level perspective, we show these processes as having an inbound
or “buy-side” and an outbound or “sell-side” on one dimension.

• Receive & sort sales data • Analyze customer trends

• Determine purchasing needs • Develop promotions calendar
• Negotiate contract terms with • Define media mix (TV, direct mail
suppliers etc.)
• Maintain records of delivery • Design & run campaigns
Purchase Operations Marketing
(Buying Side) (Demand Creation)

PLANNING

EXECUTIO
N
INBOUND OUTBOUN
D
Sales
Distribution
(Retail Store
(Logistics Operations)
Operations)
Generic Process: The Bazaar
Purchasi
ng
Works in close co-ordination with the
Merchandising team
Management and Co-ordination for
procurement
Obtain proper equipment, materials & services
Manages supplier cycle time & Invoice
accuracy rate
Merchandi
Coordinating with Suppliers
sing
The merchandising team generally works from the Head Office
Ensures that products appear in the right store at the right time and in the
right quantities
accurately forecast trends, plan stock levels and monitor performance
planning the product range with the buying team

Marketin
g
Sales track record
Trend Analysis
Market success factor
Market share and competitive
analysis
Promotion & Brand Management
Generic Process: The Bazaar
Personne
l
Performance Management
Learning & Development
Salaries & Appraisals
Employee retention plans
Recruitment & Training

Distribution/Warehous
ing
Transportation planning & costs
Logistics
Warehouse & SKU Management

IT
Administration
Electronic Business Operations
Security & Risk Management
Front End Operations: The Bazaar

Front End
Operations

Admin
Invento
Store Marketi Person & System
VM ry &
Ops ng nel Securit s
Stock
y

Attendanc
e&
Scheduling

Store
Security

Miscellane
ous
Functional Structure: The Bazaar

Head Office

Purchasi Marketin Personne Merchandi

Sales Finance sing
IT
ng g l

Distribution/
Logistics

Zone 1 Zone 2

Store 1 Store 2
Organization Chart: The Bazaar
Board of
Directors

Managing
Director

VP VP VP VP VP Head of VP
Financ Marketin Sales Personne Purchasi IT Merchandi
e g l ng Ops sing

Budget Creative Zonal Staffing Purchas Senior Senior

Analyst Head Manager Manager e Admin Buyer
s Manager

Chief
Senior Senior Training Operation Network Business
Accountan
Executiv Business Manager s/Logistics Administrato Analyst
t
e Executives Head r

VP Head
Legal Disaster
Cell

Legal Senior
Advisor Supervis
or
Business Business
Law Law
Consultant Consultant
The Bazaar

 Anup Nair (03)

 Radhika Ruparel (20)