Sie sind auf Seite 1von 21

Is a German automobile and motorcycle manufacturer founded by Karl Rapp and main engineered by Franz Joseph Popp in 1916.

It also owns and produces the Mini marque, and is the parent company of Rolls Royce Cars.
BMW produces motorcycles under BMW Motorrad and Husqvarna brands.

Is always seeking to produce high quality products including the new technologies for the engines, the design, aerodynamics. In 2006, the BMW group (including Mini and RollsRoyce) produced 1,366,838 four-wheeled vehicles.

In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. Last week BMW motorrad got the Best Manufacturer of the Year and Best Tourer Award at the MCN Awards.

Franz Joseph Popp

Karl Rapp Founder of BMW AG

BMW Headquarters in Munich, Germany.

The company with its base in Munich, the capital of Bavaria was from the start tightly connected with the Bavarian region. In year 1913, Karl Rapp founded a company named Rapp Motorenwerke. The main engineer of the company was Austrian engineer Franz-Josef Popp. In year 1916 BMW formed under name Bayerische Flugzeug-Werke (BFW) - Bavarian Aircraft Works.
The next year, the company was enjoying a rapid growth caused by the World War I effort, but Karl Rapp resigned from the company. As a result, the company was renamed to BMW GmbH (Ltd.).

BMW (Bayerische Motoren Werke / Bavarian Motor Works) was established in 1922 as a public company (AG/Inc.). BMW AG began producing different types of engines and wide variety of products. The first motorcycle was produced in 1923 and car production began in 1929. In year 1947 after world war II the BMW produced its first post-war motorcycle R24. It was a huge success not only in Germany, but until 1950 BMW began exporting 18% of its production.


The fuel pump issue is on the rise and it has been reported among drivers with 1-series, 3-series, 5-series, x3, x5 and x6 vehicles. The BMW S 1000 model bike was facing from the throttle before few months.
The E36, E39 and E38 models of BMW cars were facing a problem of crankshaft position sensor failing.

BMW is working hard to come up with a fix to the problem, however that has not prevented consumers from having to return to the shop countless times to address the situation. The company has extended the warranty on the part to 10 years/120,000 miles, but there are instances where the service adviser is blaming the problem on "bad gas", which we do not feel is a suitable explanation. The motorrad team swapped the ECU, the injectors and the throttle bodies at the BMW S 1000 RR in order to sole the problem on 25th September at 4:45 am.

The listed models were replaced with a new sensor and the old sensor were sent back to the Warranty Parts Return Centre with a copy of any of the DME fault codes if they were present.

Diverse ranges of Products - BMW, MINI and Rolls-Royce Strong Cash Flow Position Increase turnover and trading profits Strong Balance Sheet World's leading Premium Quality Automobile Manufacturer Brand Awareness Human resources Capabilities to turn resources into advantages

Perception of High Prices Customer disinterest Environmental issues: Pollutions Buyer sophistication and knowledge Substitute products or technologies

New Products Market shift to globalisation innovation & Alliances Customers demand change to more comfortable and relevantly cheap cars Diversification New Technologies in Automobiles

New & existing competition Volatility in Price of Fuel New legislations Consequences of the oil. Market shift to globalisation Far-East Automobile companies expansion Extremely high competition for customers and resources

Environmental issues may have an effect on brand image so needs to focus on eco friendly strategies. Customer satisfaction is driven by the projection of BMW's lifestyle through its products.

I. II.

By: Ashish G Nair 09-ITM-12 090410116067