Dr.

VERGHESE KURIEN
Father of White Revolution Phase II TEAM 9

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HISTORY IN THE MAKING

KDCMPUL - Started from a dilapidated government creamery Vergheses suggestion on buying new equipment 1950 KDCMPUL General Manager

Economic independence of dairy farmers

Dara Khurody Milk Commissioner of Bombay Fluctuation in supply

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HISTORY IN THE MAKING

Visit to New Zealand from October 1952 to April 1953, and
two months in Australia Possibility of making milk powder from buffalo milk 50 percent each, donated by NZ and Government of India Harichand Dalaya Miracle at Anand

Tribhuvandas, Dalaya and Kurien Triumvirate

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HELPING HANDS
Tribhuvandas Patel Harichand Dalaya Vergheses friend and classmate Maniben Patel Daughter of Vallabhai Patel

R.H. Variava, Deputy Manager of Polson Dairy and his wife

Zarine Dara Khurody H.M. Patel Principal Financial Secretary
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TRIAL BY FIRE
15th November 1954 - Bhoomi pooja by Rajendra Prasad 1956 - UNICEFs assistance to setup milk powder plant in India

Andheri laboratory - Milk powder from Buffalo milk

Glen Davies UNICEF representative Bombay State Government approved the project October 31, 1955 Inauguration by PM Nehru
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THE NAME AMUL

Philip Tea & Coffee 1957 Kaira Cooperation registered Amul Amulya in sanskrit means priceless

Main goal Ensuring best deal for farmers, without exploiting

customers Entry into butter market Polson doomed

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THE NESTLE INCIDENT

1956 Visit to Switzerland at Nestles invitation Nestle Import of milk powder, sugar and tin plate Meeting with Kreeber Nestle plant at Moga

Implications of foreign MNCs

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POLSON vs AMUL
Pestonjee of Polson Dairy The Butter divide Trouble over market prices of butter Pestonjees visit to Amul

Pestonjees son Minoo - A wastrel

Bust of Pestonjee NDDB library

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OPERATION FLOOD
Oct 31st 1964 Lal Bahadur Shasthri inaugurated KAIRA unions new cattle feed compounding factory

PM stayed in Raman Bais home

PMs request

Creation of NDDB
Contributions of Dalaya and Michael Halse Finalization of proposal 31st Oct 1968

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OPERATION FLOOD
Pre-operation flood scenario Purpose Replicate Anand all over India Involves 11 million dairy farmers in 24 states Help from European surplus

Rome visit Oct 1968

July 1970 The Billion Litre Idea

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OPERATION FLOOD
Where cooperation fails, there fails the only hope of rural India

1975 All milk and milk product imports stopped

NDDB As a canalizing agency

JRD Tatas refusal

Manthan, feature film produced by Gujarats dairy farmers Phase 1 spanned 1970s

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OPERATION FLOOD
Phase II 1981 to 1985 43000 village cooperatives and 4.25 million milk producers Phase III 1985 to 1996 Addition of 30000 new dairy cooperatives

Cooperation within cooperative dairies

1973 Formation of GCMMF

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OPERATION FLOOD - OPPOSITION

1982 to 1983 Attack from Indian media Institute of Social Studies, The Hague Books and Papers Oct 1983 Illustrated weekly of India The White Lie Feb 1984 The Jha Commission

Oct 12 1987 - NDDB Act

Rao Birendra Singh, Agriculture Minister

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KURIENS OTHER ACHIEVEMENTS

Milk vending machine 1994 5348 oil seed growers cooperatives One million farmer members DHARA Stream Brand name of oil

1986 Pilot project Tree growers cooperatives

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KURIENS PERSONALITY TRAITS

BIG FIVE PERSONALITY TRAITS Conscientiousness, Openness and Extraversion HOLLANDS PERSONALITY TRAITS Social and Conventional MYERS BRIGGS TYPE INDICATOR Extrovert, Thinking, Judging, Sensing 16 TRAITS

Outgoing, Intelligent, Affected by feeling, Serious, Conscientious, Venturesome, Tough Minded, Practical, Self-assured, Shrewd, Controlled, Dominant

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AWARDS AND ACHIEVEMENTS

Ramon Magsaysay Award 1963
Padma Shri 1965 Padma Bhushan 1966 Wateler Peace Prize 1986 World Food Prize 1989 Padma Vibushan 1999 Chairman of IRMA

Chairman of GCMMF and NCDFI

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CSR
Amul Relief Trust was started in 2001

The trust reconstructed 6 schools at a cost of Rs. 41.1 million

in Kutch Area GCMMF planted around 239.38 lakhs tree saplings in 21 districts of Gujarat The Amul Vidya Shree Award - Std X toppers across India

The Amul Vidya Bhushan Award - Std XII toppers across India
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REFERENCES
I Too Had A Dream, Verghese Kurien and Gouri Salvi, Pages 96, 107, 113, 121, 125, 130, 133, 142, 143, 144, 145 http://www.amul.com/m/amul-relief-trust http://www.amul.com/m/tree-plantation

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