Beruflich Dokumente
Kultur Dokumente
INDUSTRY FOCUS
The Semiconductor Industry Companies profiled in this PowerPoint design and manufacturing the capacitor, transistor and eventually the Integrated circuit What companies were there?
Texas Instruments, FairChild Semiconductor, Intel Then and now they compete for size/scale, power/performance and on cost/production time through their chip manufacturing
PAST LEADERS
December William
23rd 1947
Shockley, Walter Brattain and John Bardeen successfully created the point contact transistor one clip of metal created the semiconductor revolution improved the design and they replaced vacuum tubes in computers
This
ATT/Bell
PAST LEADERS
Gordon
Teal of Texas Instruments created the silicon-based junction transistor utilized the invention to produce the first transistor radio new components simplicity allowed the price to drop, allowing for the first time its use in many commercial products
TI
The
PAST LEADERS
1955
Texas
Fairchild
TRADIC shown here was developed by ATT&T Bell Labs. It was the first fully transistorized computer and used only 1/20th the power of vacuum tube computers
PAST LEADERS
Jean
Hoernis Planar process was invented by Fairchild Camera and Instrument Corp later re-created as Fairchild Semiconductor allowed printing directly on the surface of the transistor Noyce took this and invented the integrated circuit and eventually with Moore founded Intel
This
Robert
Camera and Instrument Corp produced the widely distributed NPN transistor and become an industry standard workhorse. in 1956 Gordon Moore and Robert Noyce ran away from the company to found Intel later on.
Previously,
DIFFERENTIATION: TI
Texas Instruments#1 Producer of Digital Signal Processor #2 Supplier of Cellular Handset Chips #4 Manufacture of semiconductors after Intel, Samsung and Toshiba
DIFFERENTIATION: FAIRCHILD
There significance continues today with 1.18 billion in revenue (2009), 124.3 million shares outstanding and 8563 employees
Intel
Fairchild Semiconductor eventually spun two leaders off to create Intel, Intels founders Robert Noyce and Gordon Moore worked for Fairchild.
35.127 billion in revenue (2008) 4.369 billion net income (2008) 41.70 billion in equity (2008)
TI
Junction Single Single Single
transistor
transistor circuitry
chip processor
MOSFET
chip LPC synthesizer source for digital Light Processors (Radio Tags)
RFID ICs
Customers as Innovators
Design
Disruptive Innovation
Blue Ocean 50% of All phones use TI chips RFID- Radio Frequency ID tags used in most container shipping
Customers as Innovators
Wanted powerful/ resilient chips that could run high performance jobs- IE: Computers
Design
Disruptive Innovation
Blue Ocean
Both Texas Instruments and FairChild Semiconductor were founded or started by groups of highly skilled, visionary groups of engineers These engineers when on to instill their doing things first and right ideals to their recruits culled from the best engineering schools in the country Many of the orginal engineers and their protg when on to found still other breakthrough companies such as Intel They led by example- through see one, do one, teach one They lead by research and through sweat, trial and error
CORE COMPETENCIES
Value test and Rarity test
TI
Intel
Major world supplier of DSPs and cell phone processorsbecause of their market domination in these categories, market entry would be difficult and dominance allows for higher price point per chip
Number one supplier of computer chips in the worldBecause of their market domination in PC processors, they can set prices and work with other component suppliers to keep with standardized products
Intel
expansion into mobile markets competencies in differentiated/ specialized chips allows penetration into niche markets which are growing could include players such as Motorola, MIPS
Core
Continued domination of computer market, laptops, netbooks, home servers, corporate servers Core competencies in creating new powerful CPUs and System Buses can be used as levers into Digital TVs, Telecommunications, Automobiles Threats could include
Threats
INTEL
As
long as TI continues to create highly specialized types of chips and expand the variety of them they will continue to succeed over such companies as Motorola and Samsung
long as they solve miniaturization issues as they seek to design and develop new more powerful processors, they will continue to dominate the market of CPUs over Advance Micro
THE RUDDER
In the end what lead to the dominance of Intel and not Texas Instruments or FairChild Semiconductor can be traced to one point in history
The fact that the industry that they were in preferred FairChilds IC due to its simplicity and durability. Robert Noyce (who invented the IC) then founded Intel Moore and Noyce used the process to produce wafer/layered Microchips
QUESTIONS
How do you think customers drive the design process for new processors?
What do you think were the key personality traits Noyce, Moore, and Teal had that made the companies profiled so successful?
END