Beruflich Dokumente
Kultur Dokumente
PPT 9-1
Chapter 9
McGraw-Hill/Irwin
PPT 9-2
Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Retailing Strategy
Organizational
Structure and
Human Resource
Management
Chapter 9
• Short Term
– Increasing Employee Productivity
– Productivity = Sales/Number of Employees
• Long-Term
– Increasing Employee Satisfaction Reducing
Turnover
PPT 9-4
Human Resource Management
Challenges in Retailing
Work Environment Employees
• Open Long Hours • Unskilled
• Peak Sales Periods • Part-Time
• Emphasis on Cost • Diverse Backgrounds
Control
High Turnover
PPT 9-5
Downward Performance Spiral
PPT 9-6
Human Resource Triad
PPT 9-7
Special HR Considerations Facing Retailers
PPT 9-8
Organizational Design Considerations
Specialization
Reporting Relationships
PPT 9-9
Strategic Management Tasks
Performed in a Retail Firm
PPT 9-10
Merchandise Management Tasks
Performed in a Retail Firm
PPT 9-11
Store Management Tasks
Performed in a Retail Firm
Recruit Motivate
Prevent Shrinkage Maintain Facilities
PPT 9-12
Administrative Management Tasks
Performed in a Retail Firm
PPT 9-13
Assignment of Responsibility for Tasks
PPT 9-14
Organization of a Small Retailer
PPT 9-15
Organization of a Regional
Department Store: Rich’s
PPT 9-16
Merchandise Division
Organization: Rich’s
PPT 9-17
Department Store Organization at
Rich’s/Lazarus/Goldsmith’s
PPT 9-18
Corporate Organization:
Federated Stores
PPT 9-19
Advantages of Centralized
Decision-Making
PPT 9-20
Methods for Coordinating
Buying and Store Management
PPT 9-21
Increasing Employee Productivity
Role
Ability Effort
Clarity
Commissions on Sales
Bonus
Stock Options
PPT 9-24
Use of Incentive
Advantages Disadvantages
• Aligns Employee • Employees Only
and Company Focus on Sales
Goals
• Less Commitment
• Strong Motivating to Retailer
Force
PPT 9-25
Developing an Organizational Culture
• Stories
– Nordstrom – Hero Service Stores
– Container Store – Man in the Desert
– Wal-Mart – Saturday Meeting
• Symbols
– Container Store – Gumby for Flexibility
• CEO Leadership
PPT 9-26
Building Employee Commitment
PPT 9-28
Trends in Retail Human Resource
Management
• Managing Diversity
– Diversity Training
– Support Groups and
Mentoring
– Career Development for
Promotion
• Legal and Regulatory Issues
• Use of Technology
PPT 9-29
Legal Issues in
Human Resources: Overview
PPT 9-30
Regulations
• Equal Employment
Opportunity
• Compensation
• Labor Relations
• Employee Safety and Health
• Sexual Harassment
• Employee Privacy
PPT 9-31
Discriminatory Questions
and Suggested Responses: Sex
(Asked of women) Do you have plans for having children/a family?
“My husband’s career and mine dovetail. He has helped me become more
effective as…and I have helped him become better as…”
PPT 9-32
Discriminatory Questions
and Suggested Responses: Sex
PPT 9-33
Discriminatory Questions and Suggested
Responses: Age and National Origin
How would you feel working for a person younger than you?
“Age does not interfere with my ability to get along with others. I am
adaptable and respect supervisors who are knowledgeable and competent.”
PPT 9-34
Discriminatory Questions and Suggested
Responses: Age and National Origin
PPT 9-35
Discriminatory Questions and Suggested
Responses: Handicaps, Religion, Race or Color
“Actually, I don’t need help doing my work because I have been adequately
trained. What I need might be minor adaptations of the work station and a
supervisor who hires me for what I can do rather than what I cannot do.”
Do you hold any religious beliefs that would prevent you from
working certain days of the week?
PPT 9-37
What Can and Can’t Be Asked: Name, Address or
Duration of Residence, and Birthplace, and Age
Name
Can “Have you every worked for the company under another name?”
“Have you ever been convicted of a crime under another name?”
Can’t Former name of applicant whose name has been changed by court order
or otherwise.
Birthplace
Can “Can you, after employment, submit a birth certificate of other proof of
U.S. citizenship or age?”
PPT 9-38
What Can and Can’t Be Asked: Name, Address or
Duration of Residence, and Birthplace, and Age
Age
Can “Can you, after employment, submit a work permit if under 18?”
“Are you over 18 years of age?”
“If hired, can you provide proof of age? (Or other statement that hire is
subject to verification that applicant’s age meets legal requirement.)
PPT 9-39
What Can and Can’t Be Asked: Religion, Work Days or
Shifts, Race or Color, Photograph
Religion
Can (None)
Race or Color
Can (None)
PPT 9-40
What Can and Can’t Be Asked: Religion, Work Days or
Shifts, Race or Color, Photograph
Photograph
PPT 9-41
What Can and Can’t Be Asked: Citizenship,
National Origin, and Education
Citizenship
Can “If you are not a US Citizen, have you the legal authority to work in the
United States? Do you intent to remain permanently in the United States?
Statement by employer that if hired, applicant may be required to submit
proof of citizenship.
Natural Origin
Can’t Date and arrival in the US or port of entry; how long a resident.
Nationality of applicant’s parents or spouse; maiden name of applicant’s
wife or mother.
“Language commonly used by applicant or what is your mother tongue?”
How applicant acquired the ability to read, write, or speak a foreign
language.
Education
PPT 9-43
What Can and Can’t Be Asked: Experience,
Character, Relatives, and Notice in Case of Emergency
Experience
Character
Can “Have you ever been convicted of any crime? If so, when, where, and
disposition of the case?”
Relatives
Continued...
PPT 9-44
What Can and Can’t Be Asked: Experience,
Character, Relatives, and Notice in Case of Emergency
Relatives
PPT 9-45
What Can and Can’t Be Asked: Organizations,
References, Physical, and Miscellaneous
Organizations
Can’t “List all organizations, clubs, and lodges to which you belong.”
References
Physical
Can “Do you have any physical condition which may limit your ability to
perform the job for which you are applying?”
Miscellaneous
Can’t Any inquiry that is not job-related or necessary for determining the
applicant’s eligibility for employment.
PPT 9-47