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About Volkswagen

Industry Automotive Founded 28 May 1937 Founder(s) Ferdinand Porsche Headquarters Wolfsburg, Germany Area served Worldwide Production output 4,591,851 units (2010) Employees 368,500 (2009) Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marquee of the Volkswagen Group, which now also owns the: Audi Bentley Bugatti Lamborghini SEAT Skoda

Products offered by Volkswagen and their USPs

Beetle Rs 22.2 Lakhs to 25.64 Lakhs Jetta Rs 14.34 Lakhs to 19.92 Lakhs

Passat Rs 21.16 Lakhs to 23.96 Lakhs

Polo Rs 4.89 Lakhs to 5.92 Lakhs Touareg Rs 55.9 Lakhs to 64.78 Lakhs

The global world of automobiles, Volkswagen needs no introduction. This German marque has been known for making some of the finest road going cars that offer a good balance of performance, comfort and safety. They offer good quality products Use good quality steel Give value for money Exclusive designs o cars Fuel efficient vehicle

Comparisons in SWOT of VW

VW has boosted quality than any other car maker. The new Beetle has injected buzz into the brand, luring buyers into dealerships where they're also snapping up Passats, Jettas, and Audis A non-stop requirement for the new projects VW still trails Toyota, Mercedes, Nissan, and Honda in overall quality Bad publicity due to the sue from GM. VW bungled its communications with investors


Comparison in SWOT of VW

Take advantage of the attractiveness of the new Beetle to get customers into point of sales Due to its very good results on the stock exchange, VW may expect to attract numerous new investors Potential cost decrease with their production strategy - five platforms only A softening in auto sales in Europe and South America in projected for 1999 Risk of self-cannibalization between VW's brands, like top of the line VW's models and bottom of the line Audi's Risk of brand dilution, confusion between the VW Passat and the Audi A4


Purpose of conducting Market Research

Experts predict a huge increase in the overall demand for cars in India from 1.4 million units in 2009 to more than 2 million cars per year by 2014. India contributes a mere 0.3% to the global sales of Volkswagen group, and its market share in India is 1.35%

Comparison with Fiat Fabia

Physical Features
In terms of design, size, comfort and capacity Volkswagen Polo is far better than Fiat Fabia.

Polo is good in mileage and fuel efficiency than to Fabia

Fabia has smarter and bolder looks than to other cars