Beruflich Dokumente
Kultur Dokumente
Strategic Management:
Concepts & Cases
10th Edition
Fred David
PowerPoint Slides by
Anthony F. Chelte
Western New England College
Ch 6 -1
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Chapter Outline
A Comprehensive
Strategy-Formulation Framework
Ch 6 -2
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Chapter Outline (cont’d)
Ch 6 -3
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Chapter Outline (cont’d)
Governance Issues
Ch 6 -4
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Strategy Analysis & Choice
Ch 6 -5
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Strategy Analysis & Choice
Ch 6 -6
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Strategy Analysis & Choice
Alternative Strategies Derive From --
Vision
Mission
Objectives
External audit
Internal audit
Past successful strategies
Ch 6 -7
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Strategy Analysis & Choice
Generating Alternatives --
Ch 6 -8
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Comprehensive Strategy-Formulation
Framework
Stage 1:
The Input Stage
Stage 2: Stage 3:
The Matching Stage The Decision Stage
Ch 6 -9
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Strategy-Formulation Analytical
Framework
Internal Factor Evaluation
Matrix (IFE)
Ch 6 -10
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Stage 1: The Input Stage
Ch 6 -11
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Strategy-Formulation Analytical
Framework
SWOT Matrix
SPACE Matrix
Strategic position and action evaluation Matrix
IE Matrix
Ch 6 -12
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Stage 2: The Matching Stage
Ch 6 -13
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Stage 2: The Matching Stage
SWOT Matrix
Strengths
Weaknesses
Opportunities
Threats
Ch 6 -14
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SWOT Matrix
Strengths-Opportunities (SO)
Weaknesses-Opportunities (WO)
Strengths-Threats (ST)
Weaknesses-Threats (WT)
Ch 6 -15
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SO Strategies
Strengths
Weaknesses Use a firm’s
internal strengths
Opportunities
to take advantage
Threats SO of external
Strategies opportunities
SWOT
Ch 6 -16
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WO Strategies
Strengths
Weaknesses Improving internal
weaknesses by
Opportunities
taking advantage
Threats WO of external
Strategies opportunities
SWOT
Ch 6 -17
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ST Strategies
Ch 6 -18
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WT Strategies
Defensive tactics
Strengths aimed at reducing
Weaknesses internal
Opportunities weaknesses &
Threats WT avoiding
Strategies environmental
threats
SWOT
Ch 6 -19
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SWOT Matrix
Ch 6 -20
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SWOT Matrix
Strengths – S Weaknesses – W
Leave Blank
List Strengths List Weaknesses
Ch 6 -21
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Matching Key Factors to Formulate Alternative Strategies
Develop a new
Poor employee morale Strong union
+ = employee benefits
(weakness) activity (threat) package
Ch 6 -22
Strategy-Formulation Analytical
Framework
SWOT Matrix
SPACE Matrix
IE Matrix
Ch 6 -23
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SPACE Matrix
Strategic Position & Action Evaluation Matrix
Aggressive (avoid threats ,over come int. weakness )like Integration and diversification strategy
and MKT penetration and MKT Development and product development
Conservative (sticking to firm basic competencies and not take any risk)by mkt. penetration and MKT
development
Defensive (the firm focus on solving internal weakness and avoiding the ext. Threats through
Liquidation and retrenchment ,divestiture
Competitive (applying competitive strategy through integration and market penetration and
product development
Ch 6 -24
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SPACE Matrix
Ch 6 -25
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SPACE Matrix
Ch 6 -26
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SPACE Factors
Internal Strategic Position External Strategic Position
Technological changes
Return on investment
Rate of inflation
Leverage
Demand variability
Liquidity
Price range of competing products
Working capital
Barriers to entry
Cash flow
Competitive pressure
Price elasticity of demand
Ease of exit from market
Risk involved in business
Ch 6 -27
SPACE Factors
Internal Strategic Position External Strategic Position
Ch 6 -28
SPACE Matrix FS
Financial Strength
Conservative Aggressive
+6Int.
+5
+4
+3
+2
+1
CA IS
titive advantage x Industry Stren
Int. -6 -5 -4 -3 -2 -1 -1Worest +1 +2 +3 +4 +5 +6 EXT.
Y
-2
-3
-4
-5
Defensive Competitive
-6 Best
ES Ch 6 -29
Environmental Stability EXT.
Strategy-Formulation Analytical
Framework
SWOT Matrix
SPACE Matrix
IE Matrix
Ch 6 -30
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BCG Matrix
Ch 6 -31
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BCG Matrix
Based on two factor
Ch 6 -32
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BCG Matrix
Relative Market Share Position
High Medium Low
1.0 .50 0.0
High
+20
Industry Sales Growth Rate
Question Marks
Low relative market share – compete in high-
growth industry
Cash needs are high
Case generation is low
Ch 6 -34
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BCG Matrix
Stars
High relative market share and high growth rate
Best long-run opportunities for growth & profitability
Ch 6 -35
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BCG Matrix
Cash Cows
High relative market share, competes in low-
growth industry
Generate cash in excess of their needs
Milked for other purposes
Ch 6 -36
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BCG Matrix
Dogs
Ch 6 -37
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Strategy-Formulation Analytical
Framework
SWOT Matrix
SPACE Matrix
Ch 6 -38
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Grand Strategy Matrix
Ch 6 -39
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RAPID MARKET GROWTH
Quadrant II Quadrant I
2. Market development 2. Market development
3. Market penetration 3. Market penetration
4. Product development 4. Product development
5. Horizontal integration 5. Forward integration
6. Divestiture 6. Backward integration
7. Liquidation 7. Horizontal integration
WEAK 8. Concentric diversification
STRONG
COMPETITIVE COMPETITIVE
POSITION Quadrant III Quadrant IV
POSITION
2. Retrenchment 2. Concentric diversification
3. Concentric diversification 3. Horizontal diversification
4. Horizontal diversification 4. Conglomerate
5. Conglomerate diversification
diversification 5. Joint ventures
6. Liquidation
SLOW MARKET GROWTH
Ch 6 -40
Grand Strategy Matrix
Quadrant I
Ch 6 -41
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Grand Strategy Matrix
Quadrant II
Ch 6 -42
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Grand Strategy Matrix
Quadrant III
Ch 6 -43
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Grand Strategy Matrix
Quadrant IV
Ch 6 -44
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Strategy-Formulation Analytical
Framework
Quantitative Strategic
Stage 3:
Planning Matrix
The Decision Stage
(QSPM)
Ch 6 -45
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QSPM
Ch 6 -46
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QSPM Strategic Alternatives
Key External Factors Weight Strategy 1 Strategy 2 Strategy 3
Economy
Political/Legal/Governmental
Social/Cultural/Demographic/
Environmental
Technological
Competitive
Key Internal Factors
Management
Marketing
Finance/Accounting
Production/Operations
Research and Development
Computer Information
Systems
Ch 6 -47
QSPM
Limitations
Ch 6 -48
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QSPM
Advantages
Ch 6 -49
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Cultural Aspects of Strategy
Choice
Organization Culture
Ch 6 -50
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Politics of Strategy Choice
Politics in Organizations
Management hierarchy
Career aspirations
Allocation of scarce resources
Ch 6 -51
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Politics of Strategy Choice
Equifinality
Satisfying
Generalization
Higher-order issues
Political access on important issues
Ch 6 -52
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Governance Issues
Ch 6 -53
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Corporate Governance Issues
Ch 6 -54
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For Review (Chapter 6)
Attractiveness Scores
Cash Cows
(AS)
Competitive Advantage
Boards of Directors
(CA)
Boston Consulting
Competitive Quadrant
Group (BCG) Matrix
Ch 6 -55
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For Review (Chapter 6)
Environmental Stability
Culture
(ES)
Financial Strength
Defensive Quadrant
(FS)
Ch 6 -56
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For Review (Chapter 6)
Internal-External (IE)
Grand Strategy Matrix
Matrix
Industry Strength
Matching Stage
(IS)
Quantitative Strategic
Input Stage
Planning Matrix (QSPM)
Ch 6 -57
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For Review (Chapter 6)
ST Strategies Sustainability
Ch 6 -58
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For Review (Chapter 6)
Strengths, Weaknesses
WO Strategies
Opportunities, Threats SWOT
Total Attractiveness
WT Strategies
Scores (TAS)
Ch 6 -59
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