Mysore Sandal Soap

Mysore Sandal Soap is a brand of soap manufactured by the Karnataka Soaps and Detergents Limited (KSDL), a company owned by the Government of Karnataka in India. This soap has been manufactured since 1916 when Nalvadi Krishnaraja Wodeyar, the king of Mysore set up the Government Soap Factory in Bangalore. T he main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore Kingdom had which could not be exported to Europe because of the First World War. In 1980, KSDL was incorporated as a company by merging the Government Soap Factory with the sandal oil factories at Shimoga and Mysore.[ Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil. [ KSDL owns a proprietary Geographical indication(GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorised use by other manufacturers. In 2006, Mahendra Singh Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap

COMPETITORS OF KS&DL PRODUCTS AND SERVICES:KS&DL is facing competition from the big Corporates as well as MNCS. Some of its main competitors are: M/s. Hindustan Uni Lever Ltd., M/s. Godrej Soaps Private Ltd., M/s. Proctor& Gamble M/s. ITC Limited M/s. Nirma Soaps Private Ltd., M/s. Jyothi Laboratories M/s.Wipro

PRODUCT PROFILE
The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil. TOILET SOAPS:-Mysore Sandal Soap, Mysore Sandal Gold Soap, Wave Soap, Mysore Jasmine Soap, Mysore Sandal Baby Soap,etc DETERGENTS:-Mysore detergent powder, Mysore detergent Cake, TALCUM POWDERS:-Mysore Sandal Talc, Mysore Sandal Baby Talc AGARBATHIES:-Mysore Sandal Premium, Mysore Rose, Durga,

PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP

Mysore Sandal Soap (75gm,125gm & 150gm) Three-In-One Gift Pack (SJR) 3Tabs (150gm Each)

Mysore Sandal Special Soap (75gm)

Mysore Sandal Gold Soap (125gm)

Mysore Sandal Baby Soap (75gm)

Mysore Rose Soap (100gm)

FUNCTIONAL DEPARTMENTS OF KS&DL

Human Resources Department Production Department Marketing Department Finance\Accounts Department Research & Development Department Stores Department Welfare Department Maintenance Department Materials Department Management Information System Departmen

SWOT ANALYSIS
STRENGTHS:An ISO 9002 certified company has its own brand image. Diversified product range keeps the company stable. A very good dealership network, which ensures that the products reach every loop and corner An ISO 14001 company, which commits to reserve the natural environment in the production of its quality products to the satisfaction of its customers. The company has modern manufacturing facility with maximum capacity, brand loyalty of consumers and has 90% of sandal soap market, foreign technology

WEAKNESS: Slow growth rate 6.2 growths over 40 years against the product of 80%. High oriented cause due to excessive Labour force. Low turn over resulting in low profits. Defective marketing strategy lacks effective advertising and publicity. Needs updating with times in terms of plant and machinery. Product lies underutilized. Distribution network weak in north and east.

OPPORTUNITIES: The perfumes of these company has the opportunity of being marketed worldwide as it has already been well known to the people of many countries. The toilet soap and the detergents market is an ever expanding & major company like KS& DL with its manufacturing expertise can call the shots if it reaches peak manufacturing capacity.

THREATS: As there is government interference in the company sudden changes and sudden decision cannot be taken place it is like a barrier to the company. This leads to the draw back in the potentiality of the company.