COMPANYS INTRODUCTION

The Nestle Food Company has been around since the mid to late nineteenth century - created by Henri Nestle, the firm began its product line with baby formulas featuring dried milk and other additives. Committed to making healthy substitutes for mother's milk , Henri Nestle expanded to offer a wider range of products, but he still cared about the basic nutrition of his range. Launched in 1981,Nestle Pakistan is a subsidiary of nestle S.A a company of Swiss origin headquartered in Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchange. The company is backed by a very strong brand name, aggressive marketing and distribution plans, consistent quality and availability through out the year.

PRODUCTS

MISSION STATEMENT

CONTENTS OF VISION STATEMENT

Clear----understandable. Challenge able--- give some energy to work. Picture---how we like in future? Future---bridge between present and future. It can be---not yet achieved but possible. It must be---Identifiable

VISION STATEMENT.

We envision Nestl Milk Pak to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality.

VISION STATEMENT (NEW)

We want to become a leader in food & beverages industry by providing safe & quality products of unique taste to the world.

CONTENTS OF MISSION STATEMENT

Customers------What are the Nestle customers? Product & Services---- What are the Nestle products & services? Market-----Where does the Nestle compete? Technology-----What is the current technology of the Nestle? Concern for growth & profit ability-----Is the Nestle financially sound to growth and survive? Philosophy----What are the ethical code of conduct & values of Nestle? Self-concept-----What is the Nestle s competitive advantage? Concern for public image-----Is the Nestle work for community and working socially? Concern for employees-----Are employees are valuable for the Nestle?

MISSION STATEMENT

Nestl is dedicated to providing the best foods to people throughout their day, through out their lives, throughout the world. With our unique experience of anticipating consumers needs and creating solutions, Nestl contributes to your wellbeing and enhances your quality of life.

MISSION STATEMENT (NEW)

Nestle business mission is to manufacture high quality foods & beverages to satisfy the customers globally ,create value that can be sustained over long term for employees , shareholders & business partners and play a significant role in socioeconomic sector . We strive to act with honesty & integrity and our philosophy is to retain people above profit.

BENEFITS OF VISION & MISSION

Final destination of business. Proper allocation of resources. Increase level of employees commitement. Tool to evaluate the performance of Employees.

Increase public confidence.

More important give direction to the company

PEST ANALYSIS.

PESTLE analysis is a powerful tools to visualize your external surroundings, which enables you to understand the external factors such as Political, Economical, Social, technological, Legal& environmental affecting your business. So for understanding Nestles position in the market& to visualize the Nestles position among its competitor Pestle analysis is the best technique to PESTLE analysis is a powerful tools to visualize your external surroundings, which enables you to understand the external factors such as Political, Economical, Social, technological, Legal& environmental affecting your business.

POLITICAL AND LEGAL FORCES

Taxation law Labor laws Environmental protection Trading regulations Political instability

ECONOMIC ANALYSIS
Inflation rate Now in Pakistan inflation rate is almost 22.3%, so if any increase in inflation rate then increase in prices of Nestle products which eventually affects the Nestle Pakistan. Economic growth. Economy growth rate accelerate is 7% and plus which eventually affect the Nestle productivity & sales.

SOCIAL AND CULTURAL.

Health concious Today people are more health conscious so Nestle products by identifying this need of the people they are also producing health conscious products with more elements of pure &quality. Enviromental concerns. About the environmental concerns of Nestle products are the symbol of good health &nutrition no matter which product is under consideration.

TECHNOLOGICAL ANALYSIS
Product innovation Product improvement through automation. Total spending on research and development. New communication advacements.

APPORTUNITIES

Enhance distributions Growth in market Changing social trends. health Cold dairy products Credit policy

THREATS.
Government regulation Increasing competition No barriers Inflation rate Unfavorable changes in consumers demand Devaluation of currency.