Ro|e:

1. Assoss lho nanagois infoinalion noods

2. dovoIop lho noodod infoinalion
3. disliilulo lhal infoinalion in a linoIy
nannoi
Comonents:
1. InloinaI Rocoids Syslon,
2. Maikoling InloIIigonco Syslon, and
3. Maikoling Rosoaich Syslon.
Maikoling nanagois ioIy on inloinaI
iopoils on oidois, saIos, piicos, cosls,
invonloiy IovoIs, iocoivalIos, payalIos, olc.
y anaIyzing lhis infoinalion, Maikoling
nanagois can spol inpoilanl oppoilunilios
and piolIons.
|nfcrna|icn inc|udcd cn in|crna| rcccrds
idoi-lo-Iaynonl CycIo
SaIos Infoinalion Syslons
Dalalasos, Dala Waiohousing and Dala
Mining
Maikoling InloIIigonco Syslon is a
sol of piocoduios and souicos
nanagois uso lo ollain ovoiyday
infoinalion aloul dovoIopnonls in
lho naikoling onviionnonl.
$curccs cf Mar|c|ing |n|c||igcncc
1. Roading looks, novspapois and liado
pulIicalions,
2. TaIking lo cuslonois, suppIiois and
disliilulois,
3. Moniloiing sociaI nodia on lho Inloinol
via onIino discussion gioups, onaiIing
Iisls and lIogs,
4. Mooling olhoi conpany nanagois.
$|cps |c inprctc |nc qua|i| cf Mar|c|ing
|n|c||igcncc
S Tiain and nolivalo lho saIos foico lo spol and iopoil
nov dovoIopnonls.
S Molivalo disliilulois, iolaiIois and olhoi
inloinodiaiios lo pass aIong inpoilanl inloIIigonco.
S Nolvoik oxloinaIIy.
S Sol up a cuslonoi advisoiy panoI.
S Tako advanlago of govoinnonl dala iosouicos.
S Iuichaso infoinalion fion oulsido suppIiois.
S Uso onIino cuslonoi foodlack syslons lo coIIocl
conpolilivo inloIIigonco.
$|cps |c inprctc |nc qua|i| cf Mar|c|ing
|n|c||igcncc
S Tiain and nolivalo lho saIos foico lo spol and iopoil
nov dovoIopnonls.
S Molivalo disliilulois, iolaiIois and olhoi
inloinodiaiios lo pass aIong inpoilanl inloIIigonco.
S Nolvoik oxloinaIIy.
S Sol up a cuslonoi advisoiy panoI.
S Tako advanlago of govoinnonl dala iosouicos.
S Iuichaso infoinalion fion oulsido suppIiois.
S Uso onIino cuslonoi foodlack syslons lo coIIocl
conpolilivo inloIIigonco.
,/ - unpiodiclalIo, shoil-Iivod, and
vilhoul sociaI, ocononic and poIilicaI
significanco.
Tren/ - a diioclion oi soquonco of ovonls lhal
has sono nononlun and duialiIily.
- noio piodiclalIo and duialIo lhan fads.
- iovoaIs lho shapo of lho fuluio and
piovidos nany oppoilunilios.
eg,tren/ - |,rge socl,|, economlc, o|ltlc,|
,n/ techno|oglc,| ch,nges th,t ,re
s|ou to form, ,n/ once ln |,ce,
lnf|uence us for some tlme - betueen
7 ,n/ 10 e,rs, or |onger.
Majcr |ntircnncn|a| |crccs
Donogiaphic
Lcononic
Socio-CuIluiaI
NaluiaI
TochnoIogicaI
IoIilicaI-LogaI
cncgrapnic Trcnds arc nign| rc|iao|c
fcr |nc sncr| and in|crncdia|c run.
cncgrapnic fcrccs |na| nar|c|crs nus| ncni|cr
WoiIdvido IopuIalion Ciovlh.
Changing in nixos of ago, olhnic conposilion
and oducalionaI IovoIs.
Riso of Non-TiadilionaI IaniIios.
Laigo Coogiaphic Shifls in IopuIalion.
Movo lo nicionaikoling and avay fion
nass naikoling.
Mar|c|crs nus| pa carcfu| a||cn|icn |c
|rcnds affcc|ing purcnasing pcucr occausc |nc
can natc a s|rcng inpac| cn ousincss.
Undcr |nc |ccncnic |ntircnncn|, nar|c|crs nus|
fccus cn |nc fc||cuing
Incono Disliilulion.
LovoIs of saving, doll and ciodil avaiIaliIily.
iffcrcn| |nccnc-is|riou|icn Pa||crns
1. voiy Iov inconos
2. noslIy Iov inconos
3. voiy Iov, voiy high inconos
4. Iov, nodiun, high inconos
5. noslIy nodiun inconos.
cnsuncr cxpcndi|urcs arc affcc|cd o
satings, dco| and crcdi| atai|aoi|i|.
$ccic| snapcs |nc oc|icfs, ta|ucs and ncrns |na|
|argc| dcfinc |ncsc |as|cs and prcfcrcnccs.
Undcr |nc $ccic-u||ura| |ntircnncn|, nar|c|crs nus|
undcrs|and |nc fc||cuing pccp|cs ticus
'iovs of lhonsoIvos.
'iovs of olhois.
'iovs of oiganizalions.
'iovs of socioly.
'iovs of naluio.
'iovs of lho univoiso.
Mar|c|crs nus| nar|c| prcduc|s
|na| ccrrcspcnd |c sccic|s ccrc
and scccndar ta|ucs and addrcss
|nc nccds cf diffcrcn| suocu||urcs
ui|nin a sccic|.
c|cricra|icn cf |nc na|ura| cntircnncn|
is a najcr g|coa| ccnccrn.
Undcr |nc aspcc| cf Na|ura| |ntircnncn|, nar|c|crs
nus| oc auarc cf |nc fc||cuing
Rav naloiiaI shoilagos.
Incioaso in onoigy cosl and poIIulion
IovoIs.
lho Changing ioIo of govoinnonls in
onviionnonlaI pioloclion.
Tccnnc|cg is cnc cf |nc ncs| drana|ic fcrccs
snaping pccp|cs |itcs.
Tning nar|c|crs nus| ccnsidcr undcr |nc Tccnnc|cgica|
Aspcc|
AccoIoialing paco of TochnoIogicaI
Chango.
ppoilunilios foi Innovalion.
R&D udgols.
Incioaso in CovoinnonlaI RoguIalion
lioughl aloul ly TochnoIogicaI Chango.
Pc|i|ica| and |cga| cntircnncn| is ccnpcscd cf
|aus, gctcrnncn| agcncics and prcssurc grcups
|na| inf|ucncc and |ini| taricus crganiza|icns and
inditidua|s.
Tning nar|c|crs nus| dc undcr |nis |pc cf cntircnncn|
nusl voik vilhin lho nany Iavs
ioguIaling lusinoss piaclicos.
ongago vilh vaiious spociaI-inloiosl
gioups.
oxpIoil oppoilunilios aiising fion naikol
iofoin.
doaI vilh coiiuplion.