SWOT for Donner

Donner SWOT Analysis

Strengths
Experience of Donners engineer in electronics industry SMOBC process gives denser circuit pattern and good reliability Employees can do more than one job Installation cost minimised by production layout Expensive equipment preserved in new facilty because of planned layout Full plant space utilization Small orders have ~0 return rate and meet deadlines Offered 4-day rush orders

Weaknesses
Daily shift bottleneck No evaluation of shop productivity Machine idle for a lot of time Job methods not ideal for production and quality standards Labor hour not accounted for time spent on reworking Customer returns increasing from 1 % to 3 % Shipment averaged nine days late Failure in maintaining quality standards and delivery dates Failure to complete required operations thus having returned orders

Strengths
Experience of Donners engineer in electronics industry SMOBC process gives denser circuit pattern and good reliability Employees can do more than one job Installation cost minimised by production layout Expensive equipment preserved in new facilty because of planned layout Full plant space utilization Small orders have ~0 return rate and meet deadlines Offered 4-day rush orders

Weaknesses
Daily shift bottleneck No evaluation of shop productivity Machine idle for a lot of time Job methods not ideal for production and quality standards Labor hour not accounted for time spent on reworking Customer returns increasing from 1 % to 3 % Shipment averaged nine days late Failure in maintaining quality standards and delivery dates Failure to complete required operations thus having returned orders

Opportunities
Increaseing use of electronics More demand for Printed circuit boards Increase in sales

Threats
New entrants in manufaturing PCB market Competitors offer 4-week delivery on small orders Customers producing their own PCB through captive centers Technology fluctuations affect the demand of PCBs Customers call to change design after ordering or production Quality standards varies from customer to customer

Strategies
Deliver on time Match customer needs Report order status

Financial

Recover expensive machinery purchases Increase shareholder value Cover installation costs Maximize profits and minimize costs

Customer

Learning Growth

Produce high quality PCB Process Process feasible order Keep a small batch of raw material Create quality control system Capture information from Schnabs, Flaherty and Altmeyer

Improve employee skills Solve design issues Improve information flow Keep advance machinery Train employees on new technology