CHAPTER 1 & 2 EVENT DESIGN & PRODUCTION

INTRODUCTION 1.1 PRINCIPLE OF DESIGN 1.2 Design and Decoration in Events

INTRODUCTION
Design is made up of many different components which apply to all types of design:
Graphic Interior Floral Photography

A successful design of any kind is determined by the arrangement of the elements and principles.

INTRODUCTION
The idea is that elements and principles of design are separate components but when woven together properly you create a whole that is bigger than its parts. By having an awareness of the elements and principles of design a successful, visually pleasing composition can be created. The principles of design can be thought of as what is done with the elements of design. For instance, the image below representing the element of line is created by using multiple line segments in repetition.

Determining the goals and objectives of the event and researching material requirements and expectations are the first steps in basic event management design.

ELEMENTS OF DESIGN
TEXTURE LINE SHAPE COLOR BALANCE VARIETY EMPHASIS UNITY REPETITION MOVEMENT HARMONY VARIETY CONTRAS PROPOTION PATTERN / RHYTHM

BASIC PRINCIPLES OF DESIGN

FOCUS SPACE FLOW

FOCUS
Determining the FOCUS of an event dcor is the first goal of event designer.
Honorees Nominees Product Brand Corporate identity

 Can be achieved by color at eye level around the focus object.

Bright primary color Blue, Red, Yellow Secondary colors Orange , Green, Violet

Effect can be achieved by means of repetitions, putting object in front of attendees at different places.

SPACE
SPACE IS CRITICAL Space must fit the physical / the venue of the event to do dcor. Dcor should not take up too much space when is limited BUT can be used to fill up space when the hall is too large.

 Certain event requires for different space; Auditorium / theatrical style seating
Close proximity

Dinner, hi tea
Open proximity

Too much space per person can ruin certain events. Space is important in composition and in balancing the overall picture within the environment.

FLOW
FLOW is the movement of the guest or attendees within the event environment . All events must allow
Entrance Ingress Exit Egress

Design of flow can encourage / discourage access to each elements, depending on the goals and objective of the event.

 It is a mistake to put bar counter close to the entrance or check in tables. Place the bar or entertainment far enough into the room to draw people in. Flow is best planned through the use of scale floor plans or ground plans.

Event Space Requirements

Movement
Movement shows actions, or alternatively, the path the viewer's eye follows throughout an artwork. Movement is caused by using elements under the rules of the principles in picture to give the feeling of action and to guide the viewer's eyes throughout the artwork. In movement your art should flow, because you are controlling the viewers eye. You control what they see and how they see it, much like a path leading across the page to the item you really want to be seen by the viewer.

UNITY
Unity is the wholeness that is achieved through the effective use of the elements and principles of art. The arrangement of elements and principles to create a feeling of completeness. A principle of art, unity occurs when all of the elements of a piece combine to make a balanced, harmonious, complete whole. Unity is another of those hard-todescribe art terms but, when it's present, your eye and brain are pleased to see it.

SAMPLE OF UNITY

The painting creates a sense of unity by the effective use of repetition. See how the artist has repeated similar forms (ducks) and color (brown) throughout the composition?

MOVEMENT
Movement is the path our eyes follow when we look at a work of art. The purpose of movement is to create unity in the artwork with eye travel.

The use of repetition to create movement occurs when elements which have something in common are repeated regularly or irregularly sometimes creating a visual rhythm.

Emphasis
Emphasis is the stressing of a particular area of focus rather than the presentation of a maze of details of equal importance. However the effective use of emphasis calls attention to important areas of the painting/design.

SPACE
Space in art refers to the distance or area between, around, above, below, or within shapes and forms found within a composition.
Positive space Negative space
Two-dimensional space

Three-dimensional space

Positive and Negative Space

Positive space is the "occupied" areas in a work of art that is filled with something such as, lines, colors and shapes.

Positive and Negative Space

Negative space (a.k.a. whitespace in page layout), is the unoccupied areas that surround the subject matter. It is more passive in nature and is defined by the edges of the positive space it surrounds.

Two and Three-dimensional Space

When we look at a flat surface and have the sensation of looking at spaces and objects that appear to have depth, then we are receiving and believing a group of visual signals working to create the illusion of three-dimensional shapes and spaces within the painting.

Two and Three-dimensional Space

Two-dimensional space is found on a flat surface such as a canvas. It has no depth,only length and width. In our example below, the image appears flat because all the objects and forms lie on the same plane

Practical Aesthetic Principles

Color Line Composition Texture

Color
Colors are characterized as ;
Primary and Secondary Complimentary and contrasting colors Pure and blended colors Warm and cool colors

 Primary colors are Red, yellow, blue They can be blended to create Secondary Colors Red + Yellow = Orange Blue + Red = Purple Blue + Yellow = Green

Blended colors mix 2 or more colors to achieve serious color for corporate events.

Cool & Warm Colors

Texture
Viewed texture can produce a pleasing finished look by replicating surfaces found in the real world. Fabric texture can obtain feelings, such as satin made rich by falling In folds. Texture or modeling the surface can be real or fake. Real texturing can be natural to the surface or added to the surface. Oblique lighting enhances the effect of real texture by casting shadows on the surface.

DESIGN AND GLOBAL EVENT MANAGEMENT

There are FIVE phases of successful Event Management
Research Design Planning Coordination Evaluation

Research
The goals and objective of the event are determined through research. For event designing, interviewing the client may provide enough information, but researching the company can give in valuable results.

Design
Design is the creation of the environment to:
Satisfy the needs of the stakeholders and attendees Meeting the goal and achieve the objective

Planning
Planning phases of event management deals with managing historically limited resources including
Finance Time Human resources

 Design must fit the budget that has been allocated Staff is the most important resources
Talents Abilities

Thank You