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NIFT Tech
Balbir Singh
Color is a quality of how light
is reflected from objects
Color
Color plays a vitally important role in the world in which we
live. Color can sway thinking, change actions, and cause
reactions. It can irritate or soothe your eyes, raise your
blood pressure or suppress your appetite
When used in the right ways, color can save on energy
consumption. When used in the wrong ways, color can
contribute to global pollution
As a powerful form of communication, color is
irreplaceable. Red means "stop" and green means "go."
Traffic lights send this universal message. Likewise, the
colors used for a product, web site, business card, or logo
cause powerful reactions
What Color Is
Issac Newton first passed a beam of white light
through a prism and saw it divide into several
colors, creating a spectrum of colors
The colors of the light wave spectrum are red,
orange, yellow, green, blue and indigo. In physics,
mixing the colors of the light wave together
produces pure white light.
It is these light waves, bouncing off or being
absorbed by objects around us, that give them
color.
Hence the theory, color is a property of light.
The Color Wheel
A color circle, based on red,
yellow and blue, is traditional in
the field of art and is a way of
arranging colors to show a
variety of relationships between
colors
Sir Isaac Newton developed the
first circular diagram of colors in
1666
Since then scientists and artists
have studied and designed
numerous variations of this
concept
Three Properties of Color
Hue is the basic name of a color or the
pure form of color – there are six basic
hues: red, yellow, blue, green, orange,
and violet
Intensity or saturation refers to the
relative brightness or dullness of the
color – a color is at full intensity only
when pure and unmixed
Value is the lightness or darkness of a
hue
Primary Colors
Red, yellow, and blue
In traditional color theory,
these are the three
pigment colors that can
not be mixed or formed
by any combination of
other colors
All other colors are
derived from these three
hues
Secondary Colors
These are the three
colors formed by mixing
two primary colors
together - green,
orange, and violet
Blue + yellow = green
Red + yellow =
orange
Red + blue = violet
Tertiary Colors
These are the six
colors formed by
mixing a primary
color with a
secondary color -
yellow-orange, red-
orange, red-violet,
blue-violet, blue-
green, and yellow-
green
The question:
Now that we have 12 colors...where do
the rest of the colors come from?
The answer:
Variations in tint, shade, and tone
complementary color
Color Theory Basics