Health And Wellness Industry In India

Industry Overview
Health and Wellness Industry is classified into 7 Core Segment. 1. Allopathy 2. Alternative therapies 3. Beauty 4. Counselling 5. Fitness and Slimming 6. Nutrition 7. Rejuvenation

Industry Overview

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On an average more than 50% of the market is Unorganised and highly segmented with several small and regional players. While Ayurveda and Alternative treatments are predominantly Unorganised, health foods and drinks and dietary supplements are more Organised. Larger service providers face a challenge from the presence of the unorganised sector as it puts tremendous pressure on pricing and therefore margins.

Industry Overview

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Market Size - Estimated `. 110 Billion Industry Growth Rate 30-35 % GDP Contribution 5% FDI Limits Raised from 26% to 51% Existing Companies To Name a few companies Reliance, Dabur, Manipal Group of Companies, Dr. Batras, Kaya Health Clinic, etc

PEST Analysis
1. Policy And Politics
India Govt. is doing its best to promote the Health and Wellness Industry Increased in FDI Framing Standard Policies Entrance to International Players

2.Economical
Products such as Health Foods and Drinks, Dietary Supplements and Alternative Medicines require greater investments. Payback periods range from three to six years Services such as Ayurveda Treatment, Alternative Treatment Centres and Salons require much lower investment and also have lower payback periods of up to three years High costs of Labour

3. Sociological
Due to Increase in population and the people capacity to spend the demand for Health and wellness product and services is increasing every day Alternate therapies are the most popular choice of people in Southern India Customers in north are inclined towards Beauty Maximum number of Fitness and Slimming Centres are in the West.

4. Technological
New Technology Product and services are introduced on regularly bases in Health and Wellness sector eg. New Fitness Equipment with better result , Technologically advanced Body Supplements, Spa and health treatments according to the body type, etc. Technology playing an important role in booming Health and Wellness sector. Good Quality product and faster services with the help of technology

SWOT Analysis
1. Strength
Quality and Range of Product and services. India has No. of hospitals, Beauty, Fitness and slimming Centre's, which provide quality and wide range of product and services which which attracts a vast pool of tourist from other countries. Affordable Cost Vast People who are specialized and expertise India emerging as Health and Tourism Destination

2. Weakness
No Strong Govt. support for Health and Wellness industry in India. Lack of co-ordination between different players in the industry such as airline operators, hospitals and hotels Lack of uniformity in pricing of product and services Cheating No Standard Procedure No proper infrastructure

3. Opportunities
Increased demand for Health and wellness product and services with increasing population Shortage and supply of Health and wellness product and services in other countries Quality of the Product and services are good as compare to other countries Low labour cost and availability of specialized people

4. Threats
Strong competition from countries like Thailand, Malaysia and Singapore. Under Investment in Infrastructure Exploitation of people by illegal means and ways Competition from Unorganized sector of India

Case Analysis
Reliance Healthcare And Wellness Store
In 2007, Reliance Retail (Reliance) launched its first Reliance Wellness store1 in Hyderabad, India. The store provide skin and personal care products, pharmaceuticals products, and nutritional products to consumers. In addition to this, the store would offer fitness equipments, books, audio and video CDs Through the customer loyalty program, the company offered free insurance cover to its customers.

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The company plans to set up 1,800 wellness stores across the country. Reliance wellness is planning an investment of `. 1500 crore by 2011 and targeting 51 towns across India. Reliance Wellness is the format of store that will add value to peoples lives, by providing products and services that proactively work to enrich peoples body, mind and spirit.

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Reliance Wellness will offer Curative and Health & Beauty Solutions which will provide world class products all under one roof and also educate consumers on their health needs, thus enabling them to take charge of their health. The Store will showcase Wellness Events, Seminars, Workshops and Advisory camps on contemporary wellness issues like diabetes, hypertension, fitness, diet and nutrition, weight management and skin care (anti-ageing, antiacne, etc).

Future Of Health And Wellness Industry In India

As the Industry is growing by 30% - 35% every year and the recession is over and Retail Sector is booming the opportunities in the Health and Wellness sector is very High. GDP is estimated to increase from currently 5% to 7% in coming years. Employment opportunities are increasing in the industry due to increase in demand of the product and services.

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Growing awareness: As more people come to know about the benefits of being pro-active about their health, the market is posed to grow. Despite the size of the industry, the actually market penetration of wellness products and services is low. The market is therefore open for anyone who can crack the penetration problem. The wellness industry is gradually shifting from loyalty programmes to building relationships with its consumers. This is the best way to ensure that existing consumers keep returning and also move up the value chain.

Apollo Life A Snapshot

Apollo Life is one of the first movers in the Preventive Healthcare space in India Part of the Apollo Group of Hospitals therefore ability to leverage Intellectual & Infrastructure resources of the group such as Pharmacies, Clinics, Hospitals etc. Apollo brand name synonymous with Quality Healthcare (The only Indian Super brand in Healthcare Industry) Owns & operates a robust media arm which publishes BPOSITIVE magazine which has a readership of over 2 lacs. Vast repository of information with regards to Preventive Health Care Ability to offer remote (web/phone enabled) solutions to its clients. Strong Presence

Some of Our Programs

Organization health risk audit Health talks & sessions Gym management Canteen assessment And nutrition management Ergonomics Disease management interventional programs 1. Obesity and weight management 2. Cardiac program( healthy heart) 3. Women wellness programs 4. Diabetes program Psychological counseling 1. Stress 2. Work life balance 3. Dependency management Online & telephony solution-(web chart, phone counselors) Vendor oversight & management

Apollo life differentiator

H & W strategy aligned to business goals. Well designed tailor made programs( interventional & non interventional) Quality of data interpretation & analytics Quantifiable measuring tools Health & wellness strategy- A holistic view Intellectual and resource depth in house Media & communication support ( B+ positive magazine) Web & mobile technology convergence Wing to wing solution- from need analysis to outcome report out Clear articulation of deliverables