1. What kind of localisation is done on Pizza when it was brought to india to suit Indian taste buds?

Introduced nine new toppings Different flavors were introduced

Deluxe Chicken with Mustard Sauce' and

Sardines were confined to the East Mutton Ghongura and Chicken Chettinad to the South Chicken Pudina to Mumbai. Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North.

Pizza Hut offered customized Spicy Paneer and Chicken Tikka toppings. Opened a 100% vegetarian restaurant at Ahmedabad, a one-of-its-kind worldwide Jain menu which did not have a single rootbased ingredient to fit in with the food habits of Jains Halal meat and chicken only with no beef and pork products in the menu in Hyderabad

2. Does the communication strategy adopted by both the players help in potential customers in information search and buying decisions ? How?

Yes,
Home delivery- dominos Restaurant dining experience PH 9 new toppings Dominos 100% veg restaurant - PH Jain menu PH Halal Meat and Chicken, No Beef, No Pork

Slashing of rate, discounts - Dominos

Pizza Mania Scheme Large pizza at 129 Discount coupons Both

Dominos tie-up with discovery

PAN in your name contest

 One rupee pan deal scheme- PH Barah Nahin To Tera PH Hungry Kya and tie-up with MTNL- D Good Times start with great pizzas-PH Pizza pooch menu & Birthday party packages Two pizzas for the price of one-D

3. list down logically the different types of reference groups that might influence buying decisions and say the role played by each category in buying process.

Society
Veg pizza hut, halal meat and chicken

Family
Family Restaurant, restaurant dinning

experience PH

Friends
Pizza Mania Scheme One rupee pan deal scheme- PH Two pizzas for the price of one-D

Children
Pizza pooch menu & Birthday party packages

4. What post purchase dissonance management actions are taken by Pizza Hut and Dominos?

Dominos
Total Satisfaction Guarantee clock to all its customers who had bought

Rs.15,000 worth of pizzas throughout the year.

Pizza Hut
Gifts for children

5. Do you think Yum! Brands is right in adopting the multi-branding strategy? Justify your answer.

Yes
The Franchises can promote both the

primary and secondary brand through same advertisement. The marketing department of the company, can market the different multi brand products just in the way an agency works for multiple clients.

6. The drop in the popularity of KFC, one of the brands owned by Yum! Brands Inc., had an impact on the company. So do you think Yum! Brands Inc. is carrying certain risk due to the multi-branding strategy it adopted? Justify your answer.

Yes,
Drop in the popularity of one brand will also

affect the image of other brands Its difficult to keep same standard in all brands

7. Compare Dominos and Pizza Hut marketing strategies and in your opinion which one will be the market leader in India and why?

In our opinion Dominos will be the market leader in India

Introduced different tastes Price slash Domino's had a tie-up with a real estate

consultant Richard Ellis to help with locations, conduct feasibility studies, and manage the construction Domino's had opened an outlet at Infosys, Outlets in large corporate offices, railway stations, cinema halls and university campuses 101 outlets across 40 cities Tie-up with MTNL and Discovery Data base marketing

Promotional activities for repeated customers Domino's was spending 50% of its total marketing budget on special offers and discounts along with delivered direct mailers and pizza training classes