ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . 1elecom lndusLry 1elecom lndusLry Cvervlew Cvervlew Cne of Lhe fasLesL growlng lndusLry ln lndla Crore moblle subscrlbers ln lndla ln 2010 17 Crore handseLs are expecLed Lo be sold Lhls year Accessory buslness2010 ls 8s 00 Crores and ls growlng aL 8 year on year MosL of Lhe growLh comlng from smaller Lowns rowLh urlvers ln fuLure Changlng Lechnology 8eLLer and advanced handseLs WlLh onseL of 3 servlces smarL phones wlll rule Lhe markeL PandseL MarkeL movlng Lowards 1ouch Screen and CwerLy phones ln addlLlon Lo Lhe uual Slm phones lashlon based accessorles wlll drlve growLh value added servlces by brands and operaLors would add more revenues Lo Lhls secLor 1he MoblleSLore 1he MoblleSLore ConcepL - CnesLop smarL shop LhaL offers a convergence of all Moblle SoluLlons ersonal Muslc amlng roducLs servlces - lndlas flrsL naLlonal chaln of mulLlbrand and mulLlservlce ouLleLs - 1000+ sLores spread across 200 clLles - 8eLall arm of one of lndla's mosL vlbranL group company Lssar lan - 200 sLores ln Lhe nexL 3 years across 00 clLles more Lhan 000 Louch polnLs - lranchlsee Lxpanslon 1op on Lhe agenda D|d you know? 1he Mob||eStore has 4S share |n modern trade reta|| of Mob||e handsets ear 2010 - 10 CoCo sLores - 1urnover 8s 120 Crore a monLh ear 2013 -200 sLores -100 CoCo sLores -1000 lranchlsee sLores -1urnover 8s 00 Crore a monLh 1he MoblleSLore 1he MoblleSLore Cur Cfferlngs PandseLs Accessorles Moblle ConnecLlons 8echarges value Added Servlces PandseL 8epalrs M3 players lods amlng uevlces u1P eLc D|d you know? na|er had exc|us|ve|y d|str|buted |ts handset range w|th 1he Mob||eStore WhaL's changed? WhaL's changed? relnsLalled appllcaLlons 8eLLer user experlence on smarLphones 8educlng rlces 1he MoblleSLore has an edge over all compeLlLors ln Lhe SmarLphone space D|d you know? 80 of |aunches by the brands |n year 2010 were |n the Smartphone (touch+werty) category 8efore 8efore now now 1houghL Leaders 1houghL Leaders D|d you know? 1MS |s the f|rst company |n Ind|a to |aunch 'Apps Store' to cater the spec|f|c needs of Smartphone consumers 1MS has Lhe mosL 1MS has Lhe mosL sLable launch sLable launch pad Lo pad Lo capLure Lhe maxlmum capLure Lhe maxlmum of consumer space ln of consumer space ln nexL Lwo years nexL Lwo years Change MasLers - 1MS ls Lhe flrsL company Lo launch an ln house 8eLall academy Lo Lraln and develop manpower for reLall lndusLry - 1he MoblleSLore has a dlsLlncL edge over all compeLlLors ln SmarLphone space - 1be ovetoll 5mottpbooe sbote lo totol voloe soles lo Nov 2010 wos 22 fot tbe motket compoteJ to oo oqqtesslve 57 sbote ot 1be Moblle5tote - 8lock8etty solJ 50k booJsets lo Nov10 of wblcb 1M5 boJ o sbote of 15 - Many lndusLry Lrends llke offers lncenLlve programs have been seL by Lhe company - 1he nexL blg change from Lhe brand ls Lhe launch of lconlc sLores ln some of Lhe key markeLs arLnershlps arLnershlps Aggresslve 8rand 8elaLlonshlp - 1he MoblleSLore ls Lhe blggesL buyer for moblle handseLs wlLh all brands - 1M5 boys ovet 1 loc booJsets ftom 5omsooq o mootb - Mote tboo 15 loc ftom Noklo - close to 50k ftom lC - 1MS has maxlmum supporL from all brands ln Lerms of markeLlng and oLher offers - 8rands provlde hlghesL vlslblllLy Lo lLs sLock avallablllLy Lo 1MS glvlng Lhe company an edge ln Lerms of sLock avallablllLy - 1he MoblleSLore ls Lhe blggesL player ln Lhe connecLlon markeL - ln Lhe key reglon of Mumbal 1MS has conslsLenLly sold maxlmum number of connecLlons ln a monLh even larger Lhan Lhe blggesL operaLor ln Lhe clrcle - 8rands have regularly supporLed 1MS wlLh lorelgn 1ravel Schemes for lLs sLaff and fleld Leam D|d you know? Nok|a Samsung and 8|ack8erry have |aunched there most h|gh prof||e products of the year 2010 w|th 1he Mob||eStore Cur SLores! Cur SLores! 8rand vlslble vlbranL ln all medlums 8rand vlslble vlbranL ln all medlums S|gnage r|nt Ads 1V Campa|gn Webs|te ko||s koyce Campa|gn lnnovaLlve romoLlons 8ound Lhe ?ear lnnovaLlve romoLlons 8ound Lhe ?ear 3|n1 Mov|e DVD Cffer Summer Carn|va| Cffer 2 Assured G|ft Cffer Iree 2 ear Warranty + Mob||e kepa|r Cffer Upto SS Cash 8ack Cffer I|at S Cash 8ack Cffer $:22er $:rprises Offer Get Smart Cffer Cur key arLners Cur key arLners Awards Awards ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . lranchlslng lranchlslng Wln Wln Wln" Model Wln" Model W h y
l r a n c h l s e ?
- lranchlslng glves you Lhe flnanclal conLrol of ownlng your own buslness comblned wlLh supporL of a hlsLorlcally successful company - ln Lhe unlLed SLaLes almosL a 3rd of Lhe reLall sales come from franchlsed buslness - lobally Lhere are over 900000 franchlsed ouLleLs wlLh sales exceedlng a couple of Lrllllon of dollars - lranchlslng comprlses abouL 3 of Lhe LoLal reLalllng acLlvlLy ln lndla buL ls growlng aL a raLe of 2 30 ?C? hlgher Lhan mosL oLher secLors - 1here ls llmlLless poLenLlal as Lhls lndusLry ls aL a very nascenL sLage lranchlsee Model lranchlsee Model Cur ManLra Cur ManLra Fastest Growing ndustry ndia's Largest Telecom Retailer Highest Backend & Frontend Margins to Franchisee Additional Payouts on brand conformation and target achievements Local and Global Marketing Support High Quality Training Support Online Billing/Tracking Support High Profile Company Field Support Robust Audit Systems/Processes No Royalty Slmple Lo undersLand Lasy Lo Comply and Speedy LxecuLlon Model Low lnvesLmenL Plgh 8eLurns Model - 1oLal lnvesLmenL ln range of 810 Lacs - 8reakLven perlod as low as 12 monLhs - 8Cl over 100 - AddlLlonal payouLs for hlgh performance and brand conformance 8esL ln lndusLry Margln sLrucLure ln handseLs from all MarkeLlng SupporL - uurlng SLore Launch - Cngolng supporL wlLh offers and lncenLlves Lase of leveraglng Lhe naLlonal Lleups for supporL funcLlons Cne sLop SoluLlon for all 1elecom needs lranchlsee Model lranchlsee Model Why 1MS? Why 1MS? ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . key 1erms of AgreemenL key 1erms of AgreemenL Servlce SLandard - We need Lo provlde and malnLaln Lhe sLandard of courLesy and servlce same as 1MSL CoCo sLores roducLs and servlces - lranchlsee shall only sell producLs/servlces speclfled and supplled by 1MS SLore 8randlng LayouL - All lranchlsee sLores have Lo look llke Lhe Company Cwned ouLleLs and need Lo adhere Lo vM norms 1MS Cffers - All cenLral offers from 1MS wlll be exLended Lo lranchlsees uays Pours of CperaLlon - 1he lranchlsee shall keep lLs lranchlsee operaLlons open for buslness durlng days and hours as dlrecLed by 1MSL ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . lnvesLmenL lnvesLmenL ueLalls ueLalls Slgnlng lees Cne 1lme non 8efundable 8s 2000 SecurlLy ueposlL 8efundable deposlL for securlLy wlLh Lhe company 8s 7000 Capex Lxpenses agalnsL seLLlng up a CoCo look allke sLore 8s 3 Lo Lacs based on Lhe carpeL area of Lhe sLore and Lhe locaLlon All work Lo be compleLed by company approved vendors and paymenLs Lo be made ln advance Worklng CaplLal lor rolllng sLocks and day Lo day operaLlons 8s 2 Lo 3 Lacs CaplLal LxpendlLure CaplLal LxpendlLure Company approved archlLecLs wlll survey Lhe slLe and shall provlde layouLs A cosL sLrucLure wlll be shared wlLh Lhe franchlsee for musL do Lhlngs aL Lhe sLore and also for addlLlonal faclllLles 1he CapLx shall lnclude lloorlng Celllng LlecLrlcal Works lurnlLure 8randlng ArchlLecL CosL All work has Lo be done by company approved vendors ApproprlaLe depreclaLlon shall be levled for any furnlLure provlded by 1MS whlch ls noL new 8evenue Model 8evenue Model ulrecL CperaLlonal 8evenue 8ased on marglns ulrecL marglns on handseL and accessory sales llxed payouLs on acLlvaLed connecLlon Marglns on 8echarges from Cxl Plgh erformance payouLs As hlgh as 2 of LoLal sales 8s 8 per acLlvaLed connecLlon 8rand Conformance ayouL unlque 1MS lnlLlaLlve upLo 0 of LoLal sales SLore MonLhly CpLx ln range of 8s 3k Lo k dependlng on reglon and clLy of operaLlon Plgh neL proflLs from flrsL monLh as operaLlons supporLed by 1MS fleld Leam 1he learnlngs of CoCo sLore dlrecLly lmplemenLed aL lranchlsee sLore from day one #efer the #evenue model xls for details ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . Pow Lo lncrease sales Pow Lo lncrease sales 8esL racLlces 8esL racLlces 1o plan ln advance for 8lg days llke udl adwa lndependence 8epubllc day ulwall uussera ChrlsLmas and oLher reglonal holldays 1o have clear deflned LargeLs on dally weekly and monLhly basls for all sLaffs and Lo sLrlcLly follow up on same 1o lmplemenL 81L acLlvlLles Lo creaLe buzz around Lhe sLores 8elaunchlng Lhe sLore aL regular lnLervals LeafleL lnserLs ln newspapers Sms blasL and 1ele Calllng Lo connecL Lo cusLomers lnformlng abouL offers and new producLs Most |mportant 1o bulld long Lerm relaLlonshlps wlLh cusLomers by provldlng world class servlce Pow Lo make roflLs Pow Lo make roflLs 8esL racLlces 8esL racLlces ManLra Lo make proflL ls Lo sell caLegorles and brands provldlng beLLer marglns (lleld force Lo help wlLh Lralnlng) 1o glve speclal focus on Muslc and amlng and uaLa Cards ln accessorles as caLegory 1o ensure upselllng and Crossselllng Lvery handseL sold ls bundled wlLh accessory caLegory provldlng hlghesL marglns 11 raLlo wlLh handseL brand provldlng low marglns 12 raLlo wlLh oLher brands ConnecLlons glven as lree and Lhe llrsL 8echarge aL Lhe sLore 1applng of maxlmum share ln recharge markeL from Lhe caLchmenL lncludlng ulsh 1v and uaLa Cards Pow Lo mlnlmlze losses Pow Lo mlnlmlze losses 8esL racLlces 8esL racLlces SLrong AudlLlng measures help keeplng pllferage Lo zero" Some of key measures suggesLed by us ually sLock counL by Lhe sLore sLaff for handseLs (lMLl wlse) and accessorles 1o cross check recharges hlsLory dally wlLh Cxl reporLs 1o dally reconclle Lhe cash and card sales wlLh deposlLs and baLch close reporLs Surprlse AudlL checks by professlonals once ln a week Lo ensure books are up Lo daLe to be soppotteJ by 1M5 1o reconclle all books wlLh weekly and monLhly reporLs 1o llquldaLe slow movlng handseLs before lL becomes llablllLy ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . SLore ls all abouL locaLlon surroundlngs and exLernal space avallablllLy 1he space should be square or recLangle ln shape and corner space CarpeL area of mln 30 Sq fL 1he Slgnage space should be ldeally mlnlmum of 3' Lo maxlmum of ' ln helghL Lo geL proper brandlng on lL 1he slgnage should be free from unwanLed Lhlngs hanglng around and elecLrlcal 1elephone wlres or cables ArLerlal/Maln 8oad or commerclal area of Lown or Lelecom hub of Lhe Lown SLore should be surrounded by repuLed reLall brands on elLher slde or have Lo be corner sLore wlLh good vlslblllLy from Lhe road nelghborlng buslnesses should noL be of llquor arages an Shops eLc Cur SLore should creaLe a landmark ln Lhe enLlre clLy/Lown roposed locaLlon should be approved by lnLernal legal deparLmenL ShorL llsLed space should be approved by l1 Leam Lo provlde proper connecLlvlLy SelecLlon arameLers SelecLlon arameLers Address roof (LlecLrlclLy 8lll/1elephone 8lll) hoLocopy of An Card Copy of Lease AgreemenL (ln case of renLed properLy) LeLLers from 8ankers arLnershlp ueed (lf appllcable) 1ax CerLlflcaLes hoLographs of Lhe proposed slLe from ouLslde and lnslde wlLh all walls vlslble uocumenLs 8equlred uocumenLs 8equlred ConLenLs ConLenLs Cvervlew 1elecom lndusLry 1he MoblleSLore lranchlsee Model key 1erms lnvesLmenLs 8evenue Model 8esL racLlces SelecLlon arameLers
uocumenLs 8equlred ConLacL lnformaLlon C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . 8especLlve ACM ConLacL lnfo 8especLlve SLaLe Pead ConLacL lnfo PC CC ConLacL lnfo ConLacL lnformaLlon ConLacL lnformaLlon LeL's 8egln!