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ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
1elecom lndusLry 1elecom lndusLry Cvervlew Cvervlew
Cne of Lhe fasLesL growlng lndusLry ln lndla
Crore moblle subscrlbers ln lndla ln 2010
17 Crore handseLs are expecLed Lo be sold Lhls year
Accessory buslness2010 ls 8s 00 Crores and ls growlng aL 8 year on year
MosL of Lhe growLh comlng from smaller Lowns
rowLh urlvers ln fuLure
Changlng Lechnology 8eLLer and advanced handseLs
WlLh onseL of 3 servlces smarL phones wlll rule Lhe markeL
PandseL MarkeL movlng Lowards 1ouch Screen and CwerLy phones ln addlLlon
Lo Lhe uual Slm phones
lashlon based accessorles wlll drlve growLh
value added servlces by brands and operaLors would add more revenues Lo
Lhls secLor
1he MoblleSLore 1he MoblleSLore
ConcepL
- CnesLop smarL shop LhaL offers a convergence of all Moblle SoluLlons ersonal
Muslc amlng roducLs servlces
- lndlas flrsL naLlonal chaln of mulLlbrand and mulLlservlce ouLleLs
- 1000+ sLores spread across 200 clLles
- 8eLall arm of one of lndla's mosL vlbranL group company Lssar
lan
- 200 sLores ln Lhe nexL 3 years across 00 clLles more Lhan 000 Louch polnLs
- lranchlsee Lxpanslon 1op on Lhe agenda
D|d you know?
1he Mob||eStore has 4S share |n modern
trade reta|| of Mob||e handsets
ear 2010
- 10 CoCo sLores
- 1urnover 8s 120 Crore a
monLh
ear 2013
-200 sLores
-100 CoCo sLores
-1000 lranchlsee sLores
-1urnover 8s 00 Crore a monLh
1he MoblleSLore 1he MoblleSLore
Cur Cfferlngs
PandseLs
Accessorles
Moblle
ConnecLlons
8echarges
value Added
Servlces
PandseL
8epalrs
M3 players
lods
amlng
uevlces u1P
eLc
D|d you know?
na|er had exc|us|ve|y d|str|buted |ts handset
range w|th 1he Mob||eStore
WhaL's changed? WhaL's changed?
relnsLalled
appllcaLlons
8eLLer user
experlence on
smarLphones
8educlng rlces
1he MoblleSLore
has an edge over
all compeLlLors ln
Lhe SmarLphone
space
D|d you know?
80 of |aunches by the brands |n year 2010 were |n the
Smartphone (touch+werty) category
8efore 8efore now now
1houghL Leaders 1houghL Leaders
D|d you know?
1MS |s the f|rst company |n Ind|a to |aunch 'Apps Store'
to cater the spec|f|c needs of Smartphone consumers
1MS has Lhe mosL 1MS has Lhe mosL
sLable launch sLable launch pad Lo pad Lo
capLure Lhe maxlmum capLure Lhe maxlmum
of consumer space ln of consumer space ln
nexL Lwo years nexL Lwo years
Change MasLers
- 1MS ls Lhe flrsL company Lo launch an ln
house 8eLall academy Lo Lraln and develop
manpower for reLall lndusLry
- 1he MoblleSLore has a dlsLlncL edge over
all compeLlLors ln SmarLphone space
- 1be ovetoll 5mottpbooe sbote lo totol voloe
soles lo Nov 2010 wos 22 fot tbe motket
compoteJ to oo oqqtesslve 57 sbote ot 1be
Moblle5tote
- 8lock8etty solJ 50k booJsets lo Nov10 of
wblcb 1M5 boJ o sbote of 15
- Many lndusLry Lrends llke offers lncenLlve
programs have been seL by Lhe company
- 1he nexL blg change from Lhe brand ls Lhe
launch of lconlc sLores ln some of Lhe key
markeLs
arLnershlps arLnershlps
Aggresslve 8rand 8elaLlonshlp
- 1he MoblleSLore ls Lhe blggesL buyer for moblle handseLs wlLh all
brands
- 1M5 boys ovet 1 loc booJsets ftom 5omsooq o mootb
- Mote tboo 15 loc ftom Noklo
- close to 50k ftom lC
- 1MS has maxlmum supporL from all brands ln Lerms of markeLlng
and oLher offers
- 8rands provlde hlghesL vlslblllLy Lo lLs sLock avallablllLy Lo 1MS
glvlng Lhe company an edge ln Lerms of sLock avallablllLy
- 1he MoblleSLore ls Lhe blggesL player ln Lhe connecLlon markeL
- ln Lhe key reglon of Mumbal 1MS has conslsLenLly sold maxlmum
number of connecLlons ln a monLh even larger Lhan Lhe blggesL
operaLor ln Lhe clrcle
- 8rands have regularly supporLed 1MS wlLh lorelgn 1ravel
Schemes for lLs sLaff and fleld Leam
D|d you know?
Nok|a Samsung and 8|ack8erry have |aunched there most
h|gh prof||e products of the year 2010 w|th 1he Mob||eStore
Cur SLores! Cur SLores!
8rand vlslble vlbranL ln all medlums 8rand vlslble vlbranL ln all medlums
S|gnage
r|nt Ads
1V Campa|gn
Webs|te
ko||s koyce Campa|gn
lnnovaLlve romoLlons 8ound Lhe ?ear lnnovaLlve romoLlons 8ound Lhe ?ear
3|n1 Mov|e DVD Cffer
Summer Carn|va| Cffer 2 Assured G|ft Cffer
Iree 2 ear Warranty + Mob||e kepa|r
Cffer
Upto SS Cash 8ack Cffer I|at S Cash 8ack Cffer $:22er $:rprises Offer
Get Smart Cffer
Cur key arLners Cur key arLners
Awards Awards
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
lranchlslng lranchlslng Wln Wln Wln" Model Wln" Model
W
h
y

l
r
a
n
c
h
l
s
e
?

- lranchlslng glves you Lhe flnanclal conLrol of ownlng your
own buslness comblned wlLh supporL of a hlsLorlcally
successful company
- ln Lhe unlLed SLaLes almosL a 3rd of Lhe reLall sales come
from franchlsed buslness
- lobally Lhere are over 900000 franchlsed ouLleLs wlLh sales
exceedlng a couple of Lrllllon of dollars
- lranchlslng comprlses abouL 3 of Lhe LoLal reLalllng acLlvlLy
ln lndla buL ls growlng aL a raLe of 2 30 ?C? hlgher Lhan
mosL oLher secLors
- 1here ls llmlLless poLenLlal as Lhls lndusLry ls aL a very
nascenL sLage
lranchlsee Model lranchlsee Model Cur ManLra Cur ManLra
Fastest Growing
ndustry
ndia's Largest Telecom Retailer
Highest Backend & Frontend
Margins to Franchisee
Additional Payouts on brand
conformation and target
achievements
Local and Global
Marketing Support
High Quality
Training Support
Online
Billing/Tracking
Support
High Profile Company Field Support
Robust Audit
Systems/Processes
No Royalty
Slmple Lo undersLand Lasy Lo Comply and Speedy LxecuLlon Model
Low lnvesLmenL Plgh 8eLurns Model
- 1oLal lnvesLmenL ln range of 810 Lacs
- 8reakLven perlod as low as 12 monLhs
- 8Cl over 100
- AddlLlonal payouLs for hlgh performance and brand conformance
8esL ln lndusLry Margln sLrucLure ln handseLs from all
MarkeLlng SupporL
- uurlng SLore Launch
- Cngolng supporL wlLh offers and lncenLlves
Lase of leveraglng Lhe naLlonal Lleups for supporL funcLlons
Cne sLop SoluLlon for all 1elecom needs
lranchlsee Model lranchlsee Model Why 1MS? Why 1MS?
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
key 1erms of AgreemenL key 1erms of AgreemenL
Servlce SLandard
- We need Lo provlde and malnLaln Lhe sLandard of courLesy
and servlce same as 1MSL CoCo sLores
roducLs and servlces
- lranchlsee shall only sell producLs/servlces speclfled and
supplled by 1MS
SLore 8randlng LayouL
- All lranchlsee sLores have Lo look llke Lhe Company Cwned
ouLleLs and need Lo adhere Lo vM norms
1MS Cffers
- All cenLral offers from 1MS wlll be exLended Lo lranchlsees
uays Pours of CperaLlon
- 1he lranchlsee shall keep lLs lranchlsee operaLlons open for
buslness durlng days and hours as dlrecLed by 1MSL
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
lnvesLmenL lnvesLmenL ueLalls ueLalls
Slgnlng lees
Cne 1lme non 8efundable
8s 2000
SecurlLy ueposlL
8efundable deposlL for securlLy wlLh Lhe company
8s 7000
Capex
Lxpenses agalnsL seLLlng up a CoCo look allke sLore
8s 3 Lo Lacs based on Lhe carpeL area of Lhe sLore and Lhe locaLlon
All work Lo be compleLed by company approved vendors and paymenLs Lo be
made ln advance
Worklng CaplLal
lor rolllng sLocks and day Lo day operaLlons
8s 2 Lo 3 Lacs
CaplLal LxpendlLure CaplLal LxpendlLure
Company approved archlLecLs wlll survey Lhe slLe and shall provlde layouLs
A cosL sLrucLure wlll be shared wlLh Lhe franchlsee for musL do Lhlngs aL Lhe
sLore and also for addlLlonal faclllLles
1he CapLx shall lnclude
lloorlng
Celllng
LlecLrlcal Works
lurnlLure
8randlng
ArchlLecL CosL
All work has Lo be done by company approved vendors
ApproprlaLe depreclaLlon shall be levled for any furnlLure provlded by 1MS whlch
ls noL new
8evenue Model 8evenue Model
ulrecL CperaLlonal 8evenue 8ased on marglns
ulrecL marglns on handseL and accessory sales
llxed payouLs on acLlvaLed connecLlon
Marglns on 8echarges from Cxl
Plgh erformance payouLs
As hlgh as 2 of LoLal sales
8s 8 per acLlvaLed connecLlon
8rand Conformance ayouL unlque 1MS lnlLlaLlve
upLo 0 of LoLal sales
SLore MonLhly CpLx ln range of 8s 3k Lo k dependlng on reglon and clLy of
operaLlon
Plgh neL proflLs from flrsL monLh as operaLlons supporLed by 1MS fleld Leam 1he
learnlngs of CoCo sLore dlrecLly lmplemenLed aL lranchlsee sLore from day one
#efer the #evenue model xls for details
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
Pow Lo lncrease sales Pow Lo lncrease sales 8esL racLlces 8esL racLlces
1o plan ln advance for 8lg days llke udl adwa
lndependence 8epubllc day ulwall uussera
ChrlsLmas and oLher reglonal holldays
1o have clear deflned LargeLs on dally weekly
and monLhly basls for all sLaffs and Lo sLrlcLly
follow up on same
1o lmplemenL 81L acLlvlLles Lo creaLe buzz
around Lhe sLores
8elaunchlng Lhe sLore aL regular lnLervals
LeafleL lnserLs ln newspapers
Sms blasL and 1ele Calllng Lo connecL Lo cusLomers
lnformlng abouL offers and new producLs
Most |mportant 1o bulld long Lerm relaLlonshlps
wlLh cusLomers by provldlng world class servlce
Pow Lo make roflLs Pow Lo make roflLs 8esL racLlces 8esL racLlces
ManLra Lo make proflL ls Lo sell caLegorles and brands
provldlng beLLer marglns (lleld force Lo help wlLh Lralnlng)
1o glve speclal focus on Muslc and amlng and uaLa Cards
ln accessorles as caLegory
1o ensure
upselllng and Crossselllng
Lvery handseL sold ls bundled wlLh accessory caLegory provldlng
hlghesL marglns
11 raLlo wlLh handseL brand provldlng low marglns
12 raLlo wlLh oLher brands
ConnecLlons glven as lree and Lhe llrsL 8echarge aL Lhe sLore
1applng of maxlmum share ln recharge markeL from Lhe
caLchmenL lncludlng ulsh 1v and uaLa Cards
Pow Lo mlnlmlze losses Pow Lo mlnlmlze losses 8esL racLlces 8esL racLlces
SLrong AudlLlng measures help keeplng pllferage Lo zero"
Some of key measures suggesLed by us
ually sLock counL by Lhe sLore sLaff for handseLs (lMLl wlse) and accessorles
1o cross check recharges hlsLory dally wlLh Cxl reporLs
1o dally reconclle Lhe cash and card sales wlLh deposlLs and baLch close
reporLs
Surprlse AudlL checks by professlonals once ln a week Lo ensure books are up
Lo daLe to be soppotteJ by 1M5
1o reconclle all books wlLh weekly and monLhly reporLs
1o llquldaLe slow movlng handseLs before lL becomes llablllLy
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
SLore ls all abouL locaLlon surroundlngs and exLernal space avallablllLy
1he space should be square or recLangle ln shape and corner space CarpeL area of mln
30 Sq fL
1he Slgnage space should be ldeally mlnlmum of 3' Lo maxlmum of ' ln helghL Lo geL
proper brandlng on lL
1he slgnage should be free from unwanLed Lhlngs hanglng around and elecLrlcal 1elephone
wlres or cables
ArLerlal/Maln 8oad or commerclal area of Lown or Lelecom hub of Lhe Lown
SLore should be surrounded by repuLed reLall brands on elLher slde or have Lo be corner
sLore wlLh good vlslblllLy from Lhe road
nelghborlng buslnesses should noL be of llquor arages an Shops eLc
Cur SLore should creaLe a landmark ln Lhe enLlre clLy/Lown
roposed locaLlon should be approved by lnLernal legal deparLmenL
ShorL llsLed space should be approved by l1 Leam Lo provlde proper connecLlvlLy
SelecLlon arameLers SelecLlon arameLers
Address roof (LlecLrlclLy 8lll/1elephone 8lll)
hoLocopy of An Card
Copy of Lease AgreemenL (ln case of renLed properLy)
LeLLers from 8ankers
arLnershlp ueed (lf appllcable)
1ax CerLlflcaLes
hoLographs of Lhe proposed slLe from ouLslde and lnslde wlLh all walls vlslble
uocumenLs 8equlred uocumenLs 8equlred
ConLenLs ConLenLs
Cvervlew
1elecom
lndusLry
1he
MoblleSLore
lranchlsee
Model
key 1erms
lnvesLmenLs
8evenue
Model
8esL
racLlces
SelecLlon
arameLers

uocumenLs
8equlred
ConLacL
lnformaLlon
C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . . C o m e G r o w w i t h U s . .
8especLlve ACM ConLacL lnfo
8especLlve SLaLe Pead ConLacL lnfo
PC CC ConLacL lnfo
ConLacL lnformaLlon ConLacL lnformaLlon
LeL's 8egln!