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Achal Deoda

Lecture 5&6 th July 2009 18

Tips for Internal analysis Porters Competitive Strategies How to build a competitive

advantage? Why Globalisation? Getting your Groups sorted!

Strengths & Weaknesses


Internal resource audit Financial position,

Internal Infrastructure, Values, Objectives,

HR, Product Position,

Image, Brand Value, Culture and

Marketing capability

Cost Leadership

Differentiation

Focus

Innovation

Integration
M&A, Alliances R&D

Creating an entry barrier


Benchmarking Value Chain approach

Strategic Business Units (SBUs)

Demand Homogeneity

Spreading costs
Growth

Access to a larger market


Favourable Government

policies Utilise local talent

"The vision must be followed by the venture. It is not enough to stare up the steps we must step up the stairs."
Vance Havner Preacher

Any Doubts?

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