MADE IN JAPAN

AKIO MORITO

ABOUT THE AUTHOR

Morito's family was involved in production of sake, miso and soy sauce since 1665 . His father Kyuzaemon trained him as a child to take over the family business. In 1944 he graduated from Osaka Imperial University with a degree in physics.

CONT.

Joined the navy and served as a lieutenant

Vice chairman of the Japan Federation of Economic Organizations . A member of the Japan-U.S. Economic Relations Group, also known as the "Wise Men's Group".

BOOKS WRITTEN BY THE AUTHOR

In 1966 - Never Mind School Records.

In 1986 Made in Japan. In 1991 co-authored The Japan That Can Say No with politician Shintaro Ishihara.

INSPIRATION AND TARGET AUDIENCE

SUMMARY OF THE BOOK

Impact of Second World War . Peace after the war. Learning Curve of the Author.

Management Policies of Japanese companies.

DIFFERENCES IN AMERICANS AND JAPANESE STYLES

Frequent move from one company to another. Insecurity in Jobs. Stockholders. Attitudes of people towards work esteem. Intrusion of lawyers in the business.

MORITO AND SONY

On May 7, 1946, Morita and Ibuka founded Tokyo Telecommunications Engineering Corporation, the forerunner of Sony Corporation. It started about 20 employees and initial capital of 190,000 . In 1949, the company developed magnetic recording tape and in 1950, sold the first tape recorder in Japan.

In 1957, it produced a pocket-sized radio (the first to be fully transistorized) in 1958, Morita and Ibuka decided to rename their company Sony . Morita made his employees wear shirts with slightly larger pockets to give the radio a "pocket sized" appearance.

In 1975, it released the first Betamax home video recorder. In 1979, the Walkman was introduced, making it the world's first portable music player. In 1984, Sony launched the Discman series.

KEY LEARNING

It motivates young Entrepreneurs and Managers.

Focuses on how to run a business world wide.
How to meet different cultural people and how to tackle situations.

EXPECTATION

THANK YOU