Did you know…

Karibu means
WELCOME!

© Kenya Tourist Board 2008

 Agenda

• Asante Sana!
• Kenya 101
• Frequently Asked Questions
• The Essence of Kenya
• Easy Sell -- Greater Value
• New Developments
• Kenya Tourism Recovery
• KATS Program information
• Resources
© Kenya Tourist Board 2008
 Asante Sana!
(Thank You! In Swahili)
• Arrivals from the USA and Canada TRIPLED from 2003 – 2007!
120,000 USA

100,000 101,095

86,528
80,000
73,574

60,000 55,898

CAN
40,000 39,743

26,126
20,000 17,160
20,796
16,891
11,367
8,721
4,781
0
2003 2004 2005 2006 2007 2008 (Thru
April)

© Kenya Tourist Board 2008

 Situating Kenya

• At the Heart of a great

continent, literally AFRICA
• On the East African
coast
• A little more than the
size of France or Texas
• Sitting astride the
equator

© Kenya Tourist Board 2008

© Kenya Tourist Board 2008
 A 365 days destination

An all year round destination

The difference is in the colors

Kenya in green ; after the long rains in April /May

A cool Kenya ; July /August

Kenya in brown; December to March

A warm Kenya; December to March

© Kenya Tourist Board 2008

 Frequently Asked Questions
• Q: Do I need a passport or a visa to travel to Kenya?
• A: Yes, you will need both a passport and a visa if entering from the United
States or Canada. A single-entry visa costs $50.00 USD and can be obtained
before leaving for Kenya, or on arrival into Kenya.

• Q: When is the best time to see the Great Wildebeest Migration?

• A: Kenya is at it’s prime tourist season during July through early October,
which is the peak of the World’s Greatest “Game Show.” Normally you need
to book well in advance, but as tourism continues to recover – there may still
be some availability!

• Q: What shots and medications do I need for my trip to Kenya?

• A: Kenya does not require any spefic vaccinations or innoculations, but your
personal physician or travel clinic will probably have some recommendations
for you. So please check with them early, as some vaccines need 4 – 6
weeks to take effect. It is also recommended that you take malaria
medication during your trip.

• Q: What type of currency is used in Kenya?

• A: The official currency is the Kenya Shilling (KES). Since the exchange rates
vary daily, the best rates can be obtained at the airport in Nairobi.

© Kenya Tourist Board 2008

 The Essence of Kenya
• Diversity
– Attractions and Tour types
– Landscapes
– Accommodation
– Cultures
– Seasonality
– Nature as it was meant to be
…Overall experiences!

• Responsible tourism
– Ecotourism
– Community based tourism
– Conservation
….the Barefoot Luxury experience

© Kenya Tourist Board 2008

 Kenya – The Easy Sell

• Wildlife
– The Great Migration
– Traditional Maasai Mara, Amboseli,
Tsavo, Lamu.
– Luxury Travel.

• Adventure
– The Inimitable, Hemingwayesque
Safari.
– Unique experiences.

© Kenya Tourist Board 2008

 Unique, original safaris – The Greater Value Sell

• Wildlife
– Wildlife plus…ecotourism, culture, etc
– 59 Parks & Reserves – Meru, Laikipia,
Samburu, Aberdares.
– Specialist safaris – e.g., birding,
lepidoptery.

• Adventure
– Bush breakfasts & dinners,
honeymoons.
– Active adventure.
– Marine adventure.

© Kenya Tourist Board 2008

 Ecotourism – The Greater Value Sell cont.

• Ecotourism
– 5 star “barefoot luxury”.
– Once in a lifetime safaris – walking,
horseback, camelback, tracking with
Maasai moran.
– Spectacular landscapes – sunrises
and sundowners.
– Spas and wellness.
– Visible community participation and
benefits.
© Kenya Tourist Board 2008
 Culture & Heritage – The Greater Value Sell cont.

• Culture
– 42 distinct peoples, practices and
cuisines – many of the last of the
world’s surviving indigenous cultures.
– Few comparable global experiences.
• Heritage
– Historical landmarks.
– Country of QE II’s ascension to the
throne.
– Country of some of Hollywood’s
greatest romances.
© Kenya Tourist Board 2008
 Sport – The Greater Value Sell cont.

• Golf
– 39 golf courses
– 12 Championship golf courses.
– Caddy based with year round climate.
• Marine
– Big Game Fishing.
– Deep Sea Diving.
– Kite Surfing.
© Kenya Tourist Board 2008
 New Developments

• Refurbishment & development of new facilities

– Fairmont Hotels purchased several historical Kenyan properties
(Mt. Kenya Safari Club, The Norfolk, The Mara Safari Club, etc.)
and has invested millions and millions in renovation!
– New 5 star, luxury accommodation: both boutique lodges and
large hotels
• Delta Airlines new Nairobi Route – June 2009
• Launch of New Tourist circuits
– Western
– Nyanza
– North Rift
– Tana River
• U.S. & Kenya sign Open Skies Agreement (June 2008)

© Kenya Tourist Board 2008

 Tourism Recovery Post Election Situation
1. Crisis Management
– Activated Crisis Management Team – Government,
Industry Stakeholders & KTB
– Daily Travel Updates to distributors, Agents, Consumers
and Media
– Lobbied Politicians to get Kenya Back on Track
– Over 40,000 visitors were in Kenya during the post
election timeframe and no tourists were hurt!
2. Impact on Economy
– Tourism is the Leading Foreign Economic Earner for
Kenya
– Every Dollar Spent Supports on average Ten People
– Many Industries in Kenya are Dependant on Tourism
– Community-Based and Eco-Tourism Projects are
TOTALLY Dependant on Tourism
© Kenya Tourist Board 2008
 Tourism Recovery cont.
3. Recovery Campaign
– February & March 2008: Booths at Adventure Travel Expo’s in
USA (LA & DC)
– April 2008 Mega Media FAM; hundreds of journalists from
around the world brought to Kenya to “see for themselves”
– April Media Press Conferences: New York, Chicago, Atlanta
and New Orleans
– June 2008 Mega Agent FAM: hundreds of Agents from around
the world brought to Kenya to “see for themselves”
– June – August 2008 Tour Operator Co-op Promotions with 7
North American Tour Operators
– Planned…
• Video News Release to be filmed in Kenya and distributed around
North America
• Continue to work with television companies to entice them to film
programs in Kenya
• Fall 2008 Media Mega FAM
• Fall 2008 KATS Agent MEGA FAM
• Fall 2008 KTB Road Show and Press Conferences in CAN and
USA
© Kenya Tourist Board 2008
 Tourism Recovery cont.
We Assure you Kenya Tourism is…
• Sensible – Professional and Accountable
• Effective – Communicative, Active and Responsive
• Conscientious – Focused on our Consumer Needs
• Understanding – Sensitive to Consumer Fear and
Misconception
• Responsible – Ensure Safety and Security of our
Visitors at ALL Times

• Enduring – WE WILL REBOUND!

© Kenya Tourist Board 2008

 Kenya Authorized Travel Specialist (KATS)
• There are over 2,500 certified KATS Specialists
• The KATS program is an online education and engagement
program for Travel Professionals
• There are 4 Lessons and a Test online at
www.KenyaAgent.com
• Once you pass the exam you will receive:
• Your KATS Certificate
• You earn ICTA and/or CITC credit points
• You will be more knowledgeable and able to sell more Kenya
product
• You will receive newsletters specifically for KATS Specialists
regarding upcoming FAM opportunities, new lodge or property
renovations, new flight options, etc!
• KenyaAgent.com also has sales tools and image galleries for
your use
• Become a Master KATS and benefit additionally from
consumer referrals (Master status if you travel to Kenya on a FAM or have been
to Kenya in the last 5 years)

© Kenya Tourist Board 2008

 Your resources
• Kenya Tourist Board North American
Office 866-44-KENYA

• AGENT:
www.kenyaagent.com

• CONSUMER:
www.magicalkenya.com

• KENYA HIGH COMMISSION

www.kenyahighcommission.ca

• US EMBASSY
www.kenyaembassy.com

© Kenya Tourist Board 2008

Asante Sana
and
Karibu Kenya!

© Kenya Tourist Board 2008