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TV TODAY NETWORK LTD.


PRESENTATION BY: DIKSHA MEHTA BJMC 5TH SEMESTER
Indias No. 1 News Network

TV Today Heading Tomorrow

Indias No. 1 News Network

Brand Architecture
Aaj Tak
Breaking News Format Positioning Sabse Tez (Quickest Time to Market)

Line extension

Tez

Positioning Khabarein Phataphat (Rapid-fire News)

TV Today Network Limited


Leadership Position Nations Best News Channel Positioning Indias No. 1 News Network a) Content Aggregator b) Brand Builder

Headlines Today
Evolving into a channel targeting the metro urbanite

Dilli Aaj Tak


Positioning Aapka Shahar Aap Tak (Your City Up Close)

Indias No. 1 News Network

Tez + Sabse Tez

In a dynamic market, the Number 2 player keeps changing Aaj Tak has always been Number 1!

30.0 25.0 20.0 15.0 10.0 5.0 0.0 Aaj Tak Star News India TV Zee News IBN 7 NDTV India

Over 46% more than Star News


99% more than India TV

27.5 18.8 13.8 11.8 10.9 10.3

Almost 133% more than Zee News

Source : TAM, 15+, Week 1 to 44

Indias No. 1 News Network

Top Programs
60

51 50 40
31 30 20

11 10 3 0 Aaj Tak Star News Zee News India TV IBN 7 NDTV India
2 2

51 out of the Top 100 Programs belong to Aaj Tak


Source : TAM, Week 1 to 44, 15+

Indias No. 1 News Network

News = Aaj Tak

Indias No. 1 News Network

News = Aaj Tak

Indias No. 1 News Network

Trust in the Media

- Aaj Tak is the most trusted media brand across all print and electronic media news sources - Poll conducted by BBC Reuters

Indias No. 1 News Network

Viewers bring out the best in us..


More than just News..
Viewers want entertainment along with news Increasing interaction with our Viewers

Indias No. 1 News Network

Tie Ups
Movies
Chak De India Shootout at Lokhandwala Guru Salaam-e-Ishq Baabul Eklavya

Television
Indian Idol Biggest Loser Jhoom India MTV On The Job MTV Youth Icon

Indias No. 1 News Network

The Merit List as per IRS 2010


(For News Channels)
1. Aaj Tak 2. DD News 3. Zee News 4. Star News 5. Sun TV 6. NDTV India 7. Asia Net News 8. Star Amanda 9. NDTV 24x7 10. India TV
Source: Agencyfaqs.com

Indias No. 1 News Network

Tez
Differentiated product (format) Flanking Strategy Compliments Aaj Taks viewership Reach of over 15 mn viewers per week

Indias No. 1 News Network

Tez Increasing Trend


16000 14000 11912 12000 10000 7900 8000 6000 4000 2000 0 Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07 4741 6257 7970 10783 14625

Source : TAM, Reach in 15+ Indias No. 1 News Network

Dilli Aaj Tak


No.1 NCR Channel in just 3 weeks Utility Channel (News You Can Use Format) Retail Advertisers have been targeted systematically- Revenue base has increased

Indias No. 1 News Network

Dilli Aaj Tak Targeting Local Advertisers


3500 3000 2500 2000 1500 1000 500 0 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07 246 1474 1154 3263 3008 2947

Source : TAM, Reach in 15+ Indias No. 1 News Network

Critical Success Factors


Aaj Tak remains Number 1 even though the number 2 keeps changing. Tez has complimented Aaj Tak and shows tremendous promise for the future. Dilli Aaj Taks popularity has skyrocketed Delhi identifies with the channel.

Network Strategy helps in increasing the advertising rate.

Indias No. 1 News Network

TV Today Initiatives
International Foray
Aaj Tak and Headlines Today launched in the US. Aaj Tak launched in UK and Continental Europe. To tap other countries with a large Indian Diaspora. Launched a separate international feed to give better value to advertisers. Twin revenue streams of advertisements and subscription.

Launched TV Today Media Institute


Was initially fuelled by internal requirement. Now the experience to convert it into a full-fledged media institute is in place. More courses related to media to be added.

Indias No. 1 News Network

TV Today Initiatives
Interactivity
First news channel to have a voice portal besides SMS . Approx 3 mn responses on SMS every quarter. Good indication of the response potential of the medium.

Content Tie-ups
Moving beyond traditional marketing. Tie-ups with other content providers. Makes for interesting content on the channels. Branding is achieved on bigger platforms.

Indias No. 1 News Network

Net-Net
The Indian Television industry is moving in only one direction up! The news genre gives the best RoI due to the most relevant audience for advertisers

TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives
Future growth factors are likely to be based on emerging platforms and brand/content strength

Indias No. 1 News Network

Thank You!!!
Indias No. 1 News Network