Chapter 2: The Emergence of Offsite Fashion Retailing

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Off-site Retailing:
The retailing industry is experiencing increased merchant sales through the off-site channels of: The Internet Catalogs Home shopping channels

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Electronic Retailing
All of the activities which occur in the distribution of products purchased by consumers through the utilization of computers. This is an important format for retailers of fashion apparel and accessories.

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Important Factors in Web Site Creation:

Site creation costs Required number of screens to showcase merchandise Interactive component

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Web Site Design Considerations

Company size Merchandise assortment Financial resources Available templates

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Classifications of E-Tailers

Brick and Click Retailers Catalog Retailers with web operations Cable Retailers with web operations Web Site only Retailers

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Top Retailers with Internet Web Sites

1.

2.
3. 4. 5. 6. 7. 8. 9. 10.

Wal-Mart Sears Target Kmart JCPenny Federated Dept. Stores May Dept. Stores Gap TJX Limited

Bricks and clicks Multichannel Multichannel Bricks and clicks Multichannel Multichannel Multichannel Bricks and clicks Bricks and clicks Multichannel

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

To Enhance Consumer Experience with Online Shopping:

Use of shopping consultants Use of customer service representatives Virtual try-on

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Growth of Catalog Retailers

Due to consumer time constraints Increased use of toll-free numbers Expanded call center operating hours

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Catalog Shopping Benefits

Convenience and ease in shopping Increased merchandise selection Better visual presentation Generous return policies Simple order procedures

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Home Shopping Retailing

Multibillion dollar industry New component in retail industry Sell at lower price Interactivity aides sales

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved

Trends in Off-site Retailing

Increase in small retailers Sophisticated web sites Nontraditional web sites Redesigned catalogs Specialized catalogs Internet cross-selling

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved