TOURISM COMPLETE ANALYSIS

Menaka P Wallamboklang Rynjah

Department of Management Studies, Pondicherry University

Contents
Introduction Indias advantage Trends in Tourism Market leaders in Tourism Impact of Globalization

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INTRODUCTION
A popular global leisure activity Initially dominated by three main countries viz. France, Singapore and Malaysia. In 2007 6.6% growth in international tourist arrivals as compared to 2006 Despite the uncertainties in global economy we find rapid growth in the tourism industry all over the world.

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Tourism industry is a blend of a) Primary service provider Travel agents and tour operating companies E.g.. Cox and Kings, Thomas Cook, SOTC

b) Intermediaries Hotels, airlines and surface transport like Kingfisher, Taj , Oberoi etc.

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INDIAS ADVANTAGE
India in itself has a natural beauty Land of Snake Charmers in 1970s Incredible India - in 1986. This led to the development of other industries The Ministry of Tourism, Government of India first established this campaign to develop tourism within the nation

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The Ministry is also organizing Brand campaigns Now many grand offices are being formed in various countries by our ministry which attracts people from these Nations to visit India. Travelling within India is time consuming. But Indian Railway services are cheapest and fastest next to air for travelling.

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TRENDS IN TOURISM INDUSTRY

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Adventure and Sports tourism

Scuba diving
(Australia, Andaman)

Hang gliding
(Rio De Janeiro)

Ski and Snow Boarding

(Switzerland, Juhu beach, Mumbai for sea gliding)

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Consumption

Tasting

Purchase Research

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Eco tourism

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Eco tourism
Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement and participate in ecotourism activities should follow the following ecotourism principles: minimize impact build environmental and cultural awareness and respect provide positive experiences for both visitors and hosts provide direct financial benefits for conservation provide financial benefits and empowerment for local people raise sensitivity to host countries' political, environmental, and social climate Orchid Hotel.
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Farm Tourism
Farm Tourism is an integral part of Eco Tourism

In India Kerala leads in Farm tourism.

The farm stay experience introduces travelers to real hospitality, with fine home cooked meals, farm activities and the opportunity to meet families from the outback and country regions.

Farm stay holiday accommodation in Australia

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Farm Tourism in India

Farm Tourism in Australia

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Graveyard tourism

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Graveyard tourism
Tourists travel to graveyards of ancestors due to -"often an inbuilt love of cemeteries among the British people -and a "huge boom" in genealogy and research into one's ancestors Last year Himachal Pradesh attracted 7.3 million tourists, including 300,000 foreigners, and tourism contributed 8% to its gross domestic product

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Medical Tourism
To travel to another nation for treatment as well as sightseeing International companies provide these medical tourism packages Hospitals have tie-ups with various recreational facilities to provide the patient some of the best times.
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Historical monumental tourism

Taj Mahal

Gate way of India

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India gate Red fort Mysore palace

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Pilgrimage tourism
Tirupathi Ajantha Caves Mahabalipuram Varanasi Madurai Ellora Caves

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THREE MARKET LEADERS IN TOURISM (Globally)

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THREE MARKET LEADERS IN TOURISM (Globally)

The tourism industry is more dominated by three Nations France, Singapore and Malaysia Based on World Tourism Organization report, France, Spain and US top the list of most visited countries Germany, US and UK are rated as top spenders on International tourism. Most visited attractions in the world: -Times Square, National Mall and Memorial Park, and Walt Disney worlds magic kingdom of US top the list. Indias Taj Mahal is ranked at 50.
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International tourism receipts

RANK 1 2 COUNTRY United States Spain

3
4 5

France
Italy China

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International Tourism top spenders

RANK 1 2 3 4 5 COUNTRY Germany United States United Kingdom France China

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International Tourist Arrivals

RANK 1 2 3 COUNTRY France Spain United States

4
5

China
Italy

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IMPACT OF GLOBALIZATION ON TOURISM

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IMPACT OF GLOBALIZATION ON TOURISM

Generates substantial economic benefits to both host countries and tourists' home countries. Tourism has been a major source of revenue for countries People traveling to foreign destinations-World Tourism Organization 1950s, 25 million people traveled to a foreign destination Created 38.6 million jobs in 2006 The share of tourism in total number of jobs in India comes to 8.27 per cent.

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Thank you