Presented by: Radhika Aeron- PM46 Hitesh Bhadiyadara-PM47 Mayur Mistry-PM61

INTRODUCTION
Established by Mr R C Juneja in 1995 with capital of 50 lakhs. Mission : To deliver medicines that enable patients to live healthier , happier and more active lives. Vision: To be the no 1 pharma company in India by 2015. To mark the presence in formar CIS countries , South East Asia ,Africa and Latin America.

History
1995- Inception of mankind. 2002-Established its operation all over india. 2005- Launched lifestar pharma 2007 Future mankind. 2008- 4th rank in india as per ORG ims. 2010- Successfully launched in OTC and also launched mankind in Sri Lanka.

Financial growth
Highest growth for mankind (37.2%) in yr 2010. Rs 1200 crore (FY 2009-10) sales turnover. Market share of 1.5% of the Rs 47,000 crore of Indian Pharma market.

PRODUCTS

PRESCRIPTION PRODUCTS

OTC PRODUCTS 1. Anti dandruff: Rusy guard lotion. 2. Oral contraceptives:UNWANTED 72 3. CondomsManforce

ANIMAL HEALTHCARE

Diabetic products Ophthalmic Dermal products Orthopedic drugs Neurological Psychiatric

In veterinary products Antibacterials Nutritionals Reproductive Digestive categories etc.

COMPANY DIVISION

Diabetic products

Antibiotics
GI

Ophthalmic and dermal products anti-bacterials

OTC products
condoms toothbrush Sanitary napkins sweeteners

productsa nti-fungal
Lifestyle segment

Orthopedic drugs along with GI and other speciality products

Neurolog ical and psychiatr ic products

SWOT
Strength Weakness

Largest field force. Good penetration in rural market Low price drugs. Strong product portfolio comprising prescription ,OTC & veterinary products Lack of research and development. Weak brand image among competitors. Wrong perceptions among doctors regarding drug quality.

Opportunities

Threats

Indias large untapped rural market. globalization or expansion of company.

Price game by other generic drugs. MNC with patented molecules are the biggest threat.

Oncology products

Take over of Indian Companies by MNC

HR policies
Follows Performance appraisal system i.e. based on principles of MBO (Management By Objective) Different policies for different sectors:
1. In Our Management Capacity

RESPECTING the human rights of our employees PROVIDING security

2. With Our Direct Business Partners INCORPORATING MONITORING EVALUATING

3. In the Community
SERVING ASSESSING

Training n development
Aims at continuous up-gradation of knowledge and skills of our employees Designed focusing on the employees profile, qualifications and level of knowledge required. Different programmes are: Class Room Training for Sales people Refresher Courses Management Development Programme