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Bhumit R.


About E-Commerce

History Of LENOVO

Introducing to LENOVO

Range of

Objectives & Aims

SWOT Analysis

-Term used interchangeablyywith e -Term used .


Term used interchangeably with ecommerce.

The transformation of key business processes through the use of Internet technologies. E-commerce is the use of Electronic communications and digital information processing technology.

Five general e-commerce categories

Business-to-Consumer [B to C] Business-to-Business [B to B]

General Selling and Purchasing

Consumer-to-Consumer [C to C] Business-to-Government [B to G]

Lenovo is a B to B and B to C type of E-commerce

Lenovo Group Limited is a Chinese-based multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. Incorporated as Legend in Hong Kong in 1988, Lenovo's principal operations are currently located in Beijing, China, Morrisville, North Carolina in the United States, and Singapore, with research centers in those locations, as well as Shanghai, Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa Prefecture, Japan.

In 2009, Lenovo was the fourth largest vendor of

personal computers in the world. The company is the largest seller of PCs in China, with a 28.6% share of the China market, according to research firm IDC in July, 2009.
It reported annual sales of $14.9 billion for the fiscal year

ending 2008/2009 (ending March 31, 2009


markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, company-owned stores (in China only), chain retailers, and major technology distributors and vendors.
November 27, 2009, Lenovo Group announced its intention to purchase Lenovo Mobile Communication Technology. Lenovo Mobile now ranks No.3 in Chinas mobile handset market


Established in 1984

Initial Name: Legend Group Limited

Name changed to Lenovo in 2003

Product Category:

Handheld Devices (Desktop, Notebooks)

Consumer IT

Corporate IT

Liu Chuanzhi

Yang Yuanqing

PC Industry Products: Desktop, Notebooks, PC Server Consumer Segments

Commercial - 65% Consumer - 35%



1998: Strategic Alliances for providing customized products

1998: One millionth computer left production line

Innovative Marketing Channel 1+1 Home PC Specialty Shop

1999: Legend Connect PC with one-touch-to-thenet

2000: Market share reached 30% Business Weeks 8th-best IT Company


Lenovo: from humble beginnings: Original Lenovo: from humble beginnings A vision to commercialize science and technology research results Starting business: to distribute and service imported PCs11 founding membership seed investment of just 25K 1984.

A slow start with poor planning

Lack of control of the process

Ideas are not discussed thoroughly

Lack of participation by all members

Being off the task

Poor communication.

Taking time to allow member to introduce themselves example background, and identify specific strength among members. Brainstorming together to develop a share understanding of group task and considering other possibilities. Exchanging e-mail address and other details as necessary. Allocate specific team roles to individual. Respecting the ideas of others, when disagree politely. Reminding the team members that working in team means that negotiation needs to occur and therefore also compromise. Identify the specific issues which seem to be affecting poor...


recognise and reverse cultural difference To bring out universal values in different cultures. To accept personal difference and adopt the idea that everybody is equal. To recognise that cultural difference enrich the world. To learn team work

Lenovo is listed in Greenpeace s Guide to Greener Electronics that assesses electronics makers according to their policies on toxic chemicals, recycling and climate change.
In May 2010 it ranked at the bottom of the list, 17th out of 18 leading electronics manufacturers.

Ling, Zhijun (2005). The Lenovo affair: the growth of China's computer giant and its takeover of IBM-PC

Lenovo - Key locations worldwide - Singapore Mark Lee and Tim Culpan (February 6, 2009). "Lenovo Shares Rise Most in Month on Leadership Change (Update2)". Bloomberg. 7&sid=aGmvfHPniI8I&refer=home. Retrieved February 7, 2009. "Form 10-K". Lenovo Group Limited, United States Securities and Exchange Commission. 2008-03-31. pe=ii. Retrieved 2010-05-28. "For the fiscal year ended: March 31, 2010"

Lenovo Products - United States Retrieved 2006-03-13 Locations, (US). Retrieved 2009-10-22. "Guide to Greener Electronics". Greenpeace International. cs/electronics/Guide-to-Greener-Electronics/. Retrieved 2010-08-16. "Social responsibility Environment United States". Lenovo. s.html. Retrieved 2010-08-16. "Guide to Greener Electronics". Greenpeace International. cs/electronics/Guide-to-Greener-Electronics/. Retrieved 2010-08-24.






Idea Shipments up 74% YTY; Sales up 74% YTY Launched first 3D multi-media notebook Y560d and IdeaCentre A700 AIO Think Shipments up 29% YTY; Sales up 32% YTY Launched L series and ThinkCenter M90z AIO Notebook Shipments up 58% YTY; Sales up 50% YTY Notebook market share gained 2.0 points to become the fourth largest notebook PC company Desktop Shipments up 36% YTY; Sales up 35% YTY Maintained solid performance through AIO and SMB targeted desktops Mobile Shipments up 82% YTY; Sales up 89% YTY Rapid and widespread customer acceptance and encouraging initial sales

Investing in our competitiveness Further invest in innovation, improve innovation capability Refine business model, maximize value and efficiency Increase branding efforts, raise brand recognition

Weaknesses Opportunities


National Image (China)

Knowledge about Local Market Strong Research & Development

Mass Manufacturing Capability

Quick Responsiveness

Poor Brand Perception (Global)

No pure Electronic Sales Low inventory Turnover

After-sales Services- Not Adequate

Limited knowledge of global market

Import Barrier
Increasing Global Demand Internet Boom

Growing Wireless Pc Market

Governments Association

Heavy Competition
Industry Reaching Maturity Software piracy and Clone market

Little firms growth

Facing challenges: China market experiencing slight slowdown Mature Markets demands not fully recovered Capturing opportunities: Commercial replacement demand improving gradually Emerging Markets offer growth opportunities Strategy in place to seize opportunity presented by mobile internet


Chairman Yang .. We at Lenovo understand that people are at the core of a successful company. .. Our two companies also share a common vision to create an undisputed global leader in the PC industry. .. were both fully committed to success success on the international stage, and success through producing the best PCs in the world for both enterprises and consumers. .. welcome to our family. Im honored that you will be joining us and I hope that well get to know each other a lot better in the years to come. Yuanqing Yang

Lenovo : The biggest IT Corporation in China

Facing severe competition from Dell, IBM, and other market players.
Lenovos Market leader position is threatened.

Lenovo needs.. Develop a new business model Consolidate Market Position in China Enter in global market and grow profitably

Based on the findings it was determined that SMC met the challenge of maintaining the end-user experience while actually increasing their productivity through greater availability. SMC achieved this goal while at the same time greatly reducing the costs associated with application/image patching and IMAC. As a result of these capabilities, SMC ROI in effect payed would pay for itself within 4 years.