Anirban Das Thiongrui Mog Shyamasree Saha Soumita DasGupta Trishita Lodh

Introduction :
Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes & Company Limited based in Mumbai, is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers- the Aquaguard - model as well as vacuum cleaners to India in the 1980s.

Now Eureka Forbes operates in..

Over 145 cities and 398 towns in India. Employs over 10,000 individuals. Asia's largest direct selling organization with a 7,500 strong direct sales force. Touching 1.25 million Indian homes and adding 1,500 customers daily.

 Such was the

success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.

Marketing Efforts:
Direct Marketing.
Efficient Sales Force. Effective advertising. New Product Development. Wide Product Range according to the needs

of the customer.

Contd.
Good Post Purchase Follow up.
Satisfied customers. Effective Relationship Marketing. Positive Brand Perception.

Eureka Forbes : Future

Retail Business

 Packaged drinking water bottle

Eureka Forbes : Current Status

Retail Friendly Innovative Products.
Eureka Forbes and GE. Utilization of Power Brands in retail. Joint Ventures with other companies. Introduction of a range of nonpower using

products under the Aquasure brand.

The Growth Story

It dates back to 1982, when health ambassadors from

Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knock on your door. Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knocked on your door today it is a 13 billion INR, multi product and multi channel corporation

It dates back to 1982, when health ambassadors from

Eureka Forbes is a part of the Shapoorji Pallonji Group and

Contd.
Being Asias largest direct sales organization, our force

of 7500 direct personnel touches 8 million homes.

We have one of the largest networks catering to more

than 145 cities and 398 towns across the country.

We also have a 15,000 strong dealer sales network and

over 58 distributor strong Industrial Sales Network.

Reasons for growth:

Door-to-door service facility
Salesman (euro champs) as a problem solver. Technology innovation (e-boiling).

Prices has come down.

Safe drinking water for every village in

India..A Relentless Initiative!!

Recommendations:
Should not close all channels of direct

marketing instantaneously. Come up with low price products. Convince customers to use the product regularly. Increase Advertisements. Product Placement in different malls and departmental stores.

Suggestions:
Primarily start the retail in places where direct marketing has been successful.
Should go in Joint Venture with companies who are

already prominent in Retail durable goods Market. Increase visibility of their products in the Retail shops.