COMPANY NAME:

NESTLE

SIR SAJJAD MOHSIN

TAYYABA RAFIQUE MI09MBA049

History 4 Ps of marketing Supply chain Product design Quality control Operational objectives

Headquarters ..Vevey, Switzerland World's largest food company Present in 5 continents Annual turnover of 74.7 billion Swiss francs 509 factories in 83 countries 18 yrs. since its establishment in Pakistan

Began in Switzerland in 1866 Founder Henri Nestl created first milk food in 1867 for infants called Farine Lacte (corn flour gruel in French) Henri Nestl. Henris product formulated mixture of cows:
Milk Flour Sugar

Initial competitor.the Anglo-Swiss Condensed Milk Company The two companies merged in 1905 Newly formed Company had factories in the United States, Britain, Spain and Germany.

To build a business as the world's leading nutrition, health and wellness company based on sound human values and principles

Fairness
Honesty General concern for people

To bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives

Product Price Place Promotions

Baby foods Dairy products Breakfast cereals Ice cream Chocolates Prepared food Beverage Food services Pet care Bottled water

As per our observation and a bit research the prices of nestle products are reasonable. But still their prices are not affordable for the lower class people.

Our products are manufactured in 5 facilities scattered around the country.

2 state-of-the-art multipurpose factories are

located in Sheikhupura & Kabirwala, and the remaining 3 are producing trusted brands of bottled water in Islamabad & Karachi.

Nestl's advertise its products through billboards, through media and through newspapers.

UHT milk Low-fat &high-calcium products. Water Yogurt Fruit yoghurt Tea whitener Cream Raita

Tea whitening powder Liquid milk

Water factory 1st time Pakistani women into the workforce

Tangible products; a basic physical entity, service or idea with precise specification. Augmented products: tangible elements accompanying cluster of image and service features. Generic product: focuses on the value of a product to the customer.

4th largest milk producer in the world Largest milk reception network Collects milk from 140,000 farms, Punjab Providing 10,000 job directly & indirectly

CAPACITY3million liters of
milk per day

Nestle has focused on all levels of consumers health since its inception.

Nestle integrate processes from the farm to markets, and ensure products are delivered at the right time, the right cost and in the right quantities Nestle supply chain mission:
Optimize and consolidate resources Develop and manage simplified and effective supply network Create a continuous improvement culture

Supply chain consists of; Supplier Manufacturers Storage Distributor Retailer Customer

Nestle follows and believe on supplier partnership. Supplier partners concept is developed as a result of movement towards just-in-time (JIT) manufacturing. JIT emphasizes
Reduction in waste Shortening of lead time Improvement in quality

Nestle enjoy following benefits of supplier partnership

Higher quality Increased delivery speed Reliability Lower inventories Lower cost

Nestle has its own warehouses for the storage of products as well as it has also hired some warehouses .

The product is sold via distributors to the customers because of the extensive consumer groups. Distribution requires a careful distribution planning with regard to the physical movement and transfer of ownership of a product from producer to consumer.

Nestle uses an indirect channel for distribution

Nestle:

Wholesaler

Online Orders

Retailer

Customers

Customers

No other food company matches the R&D presence of Nestle, with a worldwide network of centers in 17 locations on four continents An international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones

It is a process of developing and agreeing upon technical standards KINDS : INDUSTRIAL STANDARD: Describe specification in size and quality CONSUMER STANDARDIZATION: Describe general outlook and labeling

Competitive advantage Cost reduction Positive relation with supplier/clients Service & budgeting benefits

DEFINITION: The idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Nestle Trends wile Designing a Product: Customer Satisfaction. Reducing time for a new product. Reducing time to produce product. Capabilities to produce and deliver the items. Designing of user friendly products. Using less material.

Beauty attracts every one nestle gives unique design to its products. To be competitive. To increase business profit. To improve product quality. To achieve cost deduction.

SOURCES

INTERNAL SOURCES Employees Marketing department Research and development department

EXTERNAL SOURCES Customers Competitors Suppliers

It includes Cost advantage Feature leadership Design prominence According to the needs and wants of the customer Renovate {minor changes} Adaptive {technical improvements} Evolutionary

It is a system to measure & control the quality of a product.

NESTLE QC SYSTEM IS TO : Ensure correctness & completeness. Identify error & omissions. PURPOSE: Make a strong impact on consumer. Maintain a special standards. Correction of defects. Economical products. Meeting market competition.

Testing {microbiological & chemistry test} Activated carbon Filtration. Demineralization Water storage & monitoring Remineralisation {addition of minerals} Micro filtration Disinfection Packing control & Labelling Corporate quality assurance programme NESTLE has maintained their standards & their goal is to provide BEST things to their customers

Methods in handling from raw material to the finished product stage.

Full traceability Increase production capacity without compromising quality. Develop reusable standard Tight plant control. Effective plant operation Plant maintenance Interconnect business & production information