Beruflich Dokumente
Kultur Dokumente
ANDHRA PRADESH
Name : A.Srinivas Kumar
Designation : Senior lecturer
Branch : DCCP
Institution : Government polytechnic for
women, Nandigama
Year/semester : I year
Subject code : Ccp-104
Topic : Distribution network
Duration : 50 mts.
Sub topic : Indirect channels of distribution
Teaching aids : PPTs
CCP104.79 1
Objectives
CCP104.79 2
Recap
CCP104.79 3
Indirect channel
CCP104.79 4
Different types of indirect channels
A) Producer-Retailer-Consumer :
CCP104.79 5
Different types of indirect channels
CCP104.79 6
b) Producer-Wholesaler-Retailer-Consumer
CCP104.79 7
b) Producer-Wholesaler-Retailer-Consumer
CCP104.79 9
c) Producer-wholesaler-consumer
CCP104.79 10
c) Producer-wholesaler-consumer
CCP104.79 11
d) Producer-agent-retailer-consumer
CCP104.79 12
d) Producer-agent-retailer-consumer
CCP104.79 13
a) Producer-agent-wholesaler-retailer-
consumer
Whole- Consumer
Producer Agent Retailer
saler
CCP104.79 14
Producer-agent-wholesaler-retailer- consumer
agricultural market
Summary
In this lesson we have learned that
In indirect channel the manufacturer does not sell
the goods to the consumer directly, instead he
sells goods to the middlemen
There are different types of indirect channels
Producer-Retailer-Consumer
Producer-Wholesaler-Retailer-Consumer
Producer-wholesaler-consumer
Producer-agent-retailer-consumer
Producer-agent-wholesaler-retailer-consumer
CCP104.79 16
Frequently asked questions
CCP104.79 17