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Project Report on: CUSTOMER

SATSFACTON OF HERO HONDA
C0MPAN CLR1lllCA1L
P Company Name : Hero Honda Limited
P Prepared by : Christian Jimmy
P Enrollment No : 107890592059
P Internal Guide : Asst. ProI. Mr. Alex Daniel
(Christ Institute oI Management)
P External Guide :Mr. Bankim Vyas
(Manager)
P Name oI Institution : Christ Institute oI Management
P Submitted to : Gujarat Technological University
C0MPAN l310R &
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Hero Honda began operations with the establishment
of Dharuheradun plant in 1985.
Total area covered 58,000 Sq.Mts
To meet the Growing demand, Hero Honda opened
another unit at Gurgaon. Spread over 47,000 sq.
mts.
t is rated as one of the most modern
motorcycle manufacturing plants in the world.
The Plant produces 1,800 bikes every day.
LEADER ARE NOT BORN, THEY EVOLVE OVER
TIME
C0MPAN PR0llLL
P Name of the company : HERO HONDA MOTOR LTD
P Size of the Unit : Large Scale
P Form of Organization : Joint Venture ltd Company
P Year of establishment : 1983
P Web Site : www.herohonda.com
P Registered Office : HERO HONDA MOTORS LMTED
34, Community Centre,
Basant Lok, Vasant Vihar,
New Delhi - 110057, ndia.
P Tel : +91-11-26142451, 26144121
P Fax : +91-11-26143321, 26143198
Product : Two-Wheeler
1
st
two-wheeler : CD-100
HERO HONDA MOTORS LTD. IN RAJKOT
Today HERO HONDA MOTOR LTD. has three Authorized Dealers in
RAJKOT.
Those are JAY KAY AUTOMOTVE, Perfect Auto & Aan Automobile.
Jay Kay Automotive has two showrooms at Gondal road and Kalawad
road and their workshops at Bhaktinagar Station Plot and Kalawad road.
P Name : JAY KAY Automotive
P Add. : Opp. SHREE SURYAMUKH HANUMANJ
Mandir,
Gondal Road,
RAJKOT-360002
P Phone No. : +91 0281 2222172/2228432
P Fax no. : +91 0281 2224928
P Form of organization : Partnership Firm
P Managing Partner : Mr. Pradeep Patel
P Banker : HDFC
P General Manager : Mr. Aniruddhsinh Parmar
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During the 80s, Hero Honda became the first
company in ndia to prove that it was possible to
drive a vehicle without polluting the roads.
Every 30 seconds, someone in ndia buys Hero
Honda's top -selling motorcycle Splendor.
Hero Honda Passport Program, one of the largest
programs of this kind in the world, has over 3
million members on its roster.
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P 1983 - Joint Collaboration Agreement with Honda
Motor Japan.
P 1985 First motor Cycle "CD 100 was rolled out.
P 1994 New motor cycle was introduced,
"Splendor.
P 2003 Becomes the first ndian company to cross
seven million sales mark.
P 2008 Hero Honda Haridwar plant inaugurated.
P 2009 Splendor completed 11 million production
land mark, and "Karizma ZMR was launched
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1991 - Economic Times-Harvard Business School Award for
Corporate Performance to Hero Honda Motors Ltd.
1995 - The Analyst Award 1995 presented to Hero Honda
Motors Ltd. on being ranked 9th amongst the most investor
rewarding companies in ndia.
2001 - Bike Maker of the Year by Overdrive Magazine.
2002 - Bike Maker of the Year by Overdrive Magazine.
2006 - One of the 8 ndian companies to enter the Forbes
top 200 list of world's most reputed companies.
2008 - Top Gear Design Awards 2008 - Hunk Bike of the
Year Award
2009 - ET Awards for Corporate ExceIIence - Hero Honda
is the winner of the "Company of the Year" award for 2008 -
09.
COMPANY HIERARCHY
P MANAGEMENT - HERO HONDA
No.
Name of the Directors Designation
1
Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2
Mr. Pawan Munjal Managing Director & CEO
3
Mr. Toshiaki Nakagawa Joint Managing Director
C0MPAN PR0UuC1
PLEASURE
WHY SHOULD BOYS HAVE ALL THE FUN
SPLENDOR +
DESGNED TO EXCEL
SUPER SPLENDOR
GENERATON NAY BHAROSA WALA
CBZ X-TREME
LVE EXTREME
KARIZMA
ALWAYS GAME
KARIZMA-ZMR
ABOVE ALL
HUNK
BECAUSE MUSSLES MATTER
RESEARCH METHODOLOGY
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TOPIC: - Customer Satisfaction for Hero Honda
bikes
The main objective is to know consumer
satisfaction towards Hero Honda bikes.
Solve the problem of customers.
To know which model is more popular among
customer.
To know which factor motivate the customer while
purchasing the particular bike.
To know the expectation of consumer from the
company.
RL3LARC 1PL
OBSERVATION RESEARCH
FOCUS GROUP RESEARCH
SURVEY RESEARCH
BEHAVOURAL DATA
EXPERIMENTAL RESEARCH
SOURCES OF DATA
Research type include bellow data
1. Primary data
P Personal observation
P Personal survey method
P Telephonic survey
P Questionnaire
2. Secondary data
P Company Website
P Company Browser
P Magazines
Top Gear
Over drive
LIMITATION OF THE STUDY
Here the main limitations are as follows:
P Sample surveys are not always accurate for a
large population.
P This data may contain bias.
P This data cannot be used for other research work.
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1. CHART SHOWING OCCUPATION OF
RESPONDENTS.
2. CHART SHOWING THE TYPE OF TWO
WHEELER.
3. CHART SHOWING HERO HONDA MODELS.
. CHART SHOWING PERSONS WHO ARE
SATISFIED BY THE PRICE.
. CHART SHOWING DESIRENESS TO
PURCHASE HERO HONDA BIKES IN NEAR
FUTURE.
. CHART SHOWING PERSON WHO ARE
GETTING SERVICE FROM AUTHORIZED
SERVICE CENTRE.
. CHART SHOWING RATING GIVEN TO
SERVICE.
. CHART SHOWING PERSONS WHO ARE
SATISFIED WITH AFTER SALES SERVICE
PROVIDED BY DEALERSHIP.
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P More service center is required at different areas.
P New bike introduced at cheaper rate.
P n new bikes more free service should be available.
P Accessories should be strong like CD-100.
P Average of bike should be increase like Bajaj bike.
P nsurance recovery is poor.
P CBZ has high price. Moreover the client has positioned the bike as "city
ride made easy fuel efficient bike as a result of which if comes in direct
competition with.
P n order to increase the market share, customer's promotional activities
should be encouraged through advertisements to attract the female
segment.
P Hero Honda, if it starts functioning independently, has to innovate and
develop their own technology to support their growth aspirations.
P The dissatisfied customers should be dealt with appropriately should be
satisfied so that they do not break the relationship with company.
C0NCLu3l0N
From the customers survey and desk research
conclude that:
P Most of the customers of Hero Honda belong to
congested areas. They mostly belong to middle class
and are mostly officials/ executives. Thus, we
conclude client has targeted the right segment.
P From the findings conclude that a customers while
purchasing a bike, customers takes into consideration
mainly fuel efficiency, good looks, low maintenance
cost and reliability.
P The consumer preference basically depends upon
wider network and better services.
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NEWS AND VEWS FROM AUTHORSED
DEALER JAY KAY AUTOMOTVE OF HERO
HONDA.
AUTO MAGAZNE.
OVER DRVE MAGAZNE.
WWW. HEROHONDA.COM
WWW.ECONOMCTMES.COM.