Sie sind auf Seite 1von 14

Presented By: Tanushree Baral Vishal Moudgill Ankit Gagneja Rheetwick Bharadwaj Ankit Kamra

Inception

on 24th December 2003.

RCL-Subsidiary

of Indian Hotels Company limited, a part of TATA group. of 77 hotels, 7 Palaces, 6 Private islands and 40 locations across India. International hotels in Maldives, Mauritius, Malaysia, Australia, UK, US, Bahrain

Comprises

18

Leasing

Lands.
into joint developments.

Entering

Developing

Hotels into new markets or additional hotels in existing markets. expanding economic chain of hotels across India.

Fast

Targeting

tourist and corporate travelers. Planning hotels in 18 cities. Competition is creeping in. Demands convenient lodging, consistent product and high service. 37% individual travelers, 23% corporate customers, 20 percent leisure travelers. Opportunity for ginger hotels in economy segment.

Competition
Competition

is expected to intensify.

from unorganized as well as international hotel companies. include Lemon Tree hotels, Ibis, Keys, Day Hotels, hometel, Hilton garden Inn hotels, Taj gateway hotels.

Competitors

Provides

facilities to meet the need of todays traveler at affordable prices. new spirit in which people live and

Reflects

work.
Service Ginger

provides emerging lifestyle.

signifies style, simplicity, information, convenience, modernity, affordability.

Gym

Multi cuisine Restaurant Meeting Room CORE PRODUCT

Doctor on call

Information On site ATM Cyber cafe

Laundry facility

Smart

Basics- Meet the key needs of todays traveler at affordable prices. The square meal- Multi cuisine restaurant. Smart Sleep- Includes posture-pedic mattress which absorbs pressure from body weight. Smart wellness- Ayurvedic wellness facility for business travelers at low cost. On site cyber caf, CCD and many more facilities.

Targeted

corporate customers, value oriented individual, SME business travelers and leisure travelers. Enhanced procurement system. Used online distribution channel Website- Internet booking system. Large travel agencies and small travel agents. Call center- Toll free number. Distribution partners- BPCL used as channel partner.

Only

Branded economy hotel chain in India with nationwide network of 12 hotels. Business model doesnt allow huge expenditure. Offers best value, convenience and comfort. Positioned themselves as a best value hotels in the industry. Periodic tests to Maintain quality standards.

Keeping

the young staff motivated. Delivery of service standards by partners. Consistent good quality to customers. Retaining talented staff. Doesnt identify the customer expectations.

Creating awareness for the Ginger brand so as to ensure their customers come in recognizing and knowing what they should be expecting. To keep young staff motivated by giving them opportunities to learn and grow by continuously upgrading their skills. Improving service and quality at each hotel across India. Allocate fix amount of revenue on maintenance and renovation.

THANK YOU