Unilever Pakistan Unilever Pakistan

roup Members roup Members

Nembers: Nembers:
]unaid ]unaid Sabir Sabir
Ahsan Ahsan !jaz !jaz
Ansar Ansar Bokhari Bokhari
Sheikh Sheikh Waleed Waleed Tariq Tariq
ntroduction To
Unilever
ntroduction to Unilever
What is UniIever?
W ne of the world's leading Company
W Company started by Lever Brothers.
W lmost two billion people use
Unilever products.
ntroduction to Unilever
W Unilever rule over more than
400 brands, no company
touches so many people's lives.
W Unilever portfolio ranges from
nutritionally balanced foods to
household products and
personal care products.
ntroduction to Unilever
W Unilever produces world-leading
brands including Lipton, Knorr,
Dove, e, Surf Ecel and Blue
Band etc.
W Unilever rank 121 from the top
500 companies ranking list.
Unilever con
Eplanations
Unilever con Eplanation
Sun
Our primary natural resource, the sun evokes Unilever's origins
in Port Sunlight and can represent a number of our brands.
Flora, SlimFast and Surf Excel all use radiance to
communicate their benefits.
and S Flower
Hand is a symbol of sensitivity, care and need. !t represents
both skin and touch while Flower represents fragrance. When
seen with the hand, it represents moisturizers or creams.
Unilever con Eplanation
air
symbol of beauty and looking good. Placed next to the
flower it evokes cleanliness and fragrance, placed near the
hand it suggests softness.
#alm tree
nurtured resource. !t produces palm oil as well as many
fruits - coconuts and dates - and also symbolizes paradise.
Unilever con Eplanation
Bee
ee represents creation, pollination, hard work and bio
diversity. ees symbolize both environmental challenges
and opportunities
!A
The double helix, the genetic blueprint of life and a symbol of bio
science. !t is the key to a healthy life. The sun is the biggest
ingredient of life, and DN the smallest.
Unilever con Eplanation
Sauces or spreads
%epresents mixing or stirring. !t suggests blending in flavors
and adding taste.
Bowl
bowl of delicioussmelling food. !t can also represent a ready
meal, hot drink or soup.
Unilever con Eplanation
Fish
%epresents food, sea or fresh water.
Sparkle
Clean, healthy and sparkling with energy.
Bird
symbol of freedom. !t suggests a relief from daily
chores, and getting more out of life.
Tea
plant or an extract of a plant, such as tea. lso a
symbol of growing and farming.
Unilever con Eplanation
Lips
%epresent beauty, looking good and taste.
!ce cream
treat, pleasure and enjoyment.
Recycle
Part of our commitment to sustainability.
Unilever con Eplanation
Frozen
The plant is a symbol of freshness, the snowflake represents
freezing. transformational symbol.
Container
Symbolizes packaging a pot of cream associated with personal
care.
eart
symbol of love, care and health.
Unilever con Eplanation
Spoon
symbol of nutrition, tasting and cooking.
Spice S flavors
%epresents chili or fresh ingredients.
#articles
reference to science, bubbles and fizz.
Unilever con Eplanation
Clothes
%epresent fresh laundry and looking good.
Wave
Symbolises cleanliness, freshness and vigour.
Liquid
reference to clean water and purity
bout Unilever,
History and Vision
bout Unilever
ccording to the report of 2010
People employed at Unilever....167000
22 nationals mong their top managers.
usiness coming from emerging markets.
Countries which sell Unilever products.
mount spent on %esearch S Development of Unilever
worldwide products in 2010.
Enjoyed being the leader of food product sector.
Business Responsibilities
Unilever is fulfilling it's duties towards the community.
Such as:
W aunching of the Unilever Sustainable Living #lan
W What is Unilever Sustainable Living #lan?
W a set of targets designed to help them deliver their objective of
growing their business while minimizing it's impact on the
environment.
W They believe that as a business they have a responsibility to
their consumers and to the communities in which they have a
presence of their products.
Business Responsibilities
WUnilever investments and development project around
the Clobe.
WThrough their business and brands, they run a range of
programmes to promote hygiene, nutrition, and
environmental awareness in people.
mpact & nnovation in
Unilever
WUnilever realize that innovation is a key to success
WThey invest nearly1 illion euro only in research and
development Projects.
WThey have developed their laboratories around the globe
where scientists explore new thinking and techniques.
Unilever Brands
WUnilever has 400 brands around the world
WNany of their popular brands have longstanding, strong
social missions.
Wdvertiser of the year award...2010
Unilever Vision
Four pillars of Unilever vision set out the long term
direction for the company - where they want to go and
how they are going to get there:
W Unilever work to create a better future every day
W Unilever help people to feel good, look good and get
more out of life.
Unilever Vision
WThey will inspire people to take small everyday actions that
can add up to a big difference in the world.
W They will develop new ways of doing business with the
aim to expand their business while reducing their
environmental impact.
Unilever History
Writing down of the ideas for Sunlight Soap
!dea as a heart of Unilever usiness.
Unilever's success has been influenced by the major
events of the day.
usiness to be overruled by Unilever.
Unilever projects
Unilever History
Over the years They've launched or participated in an
evergrowing range of initiatives to source social issues.
Sentiment close to ord everhulme's heart.
Unilever elief:
'the highest standards of corporate behavior
towards our employees, consumers and the societies and
world in which we live'. Nay lead them towards success.
Key Points
13
th
The companies joined forces to create the
Century businesses we know today.
1300s Unilever's founding companies at the beginning
of the 20th century started expansion due to
which the demand of raw materials increases .
1310s Difficulty of trading due to 1
st
World War
(1314 1318) .
Key Points
1320s !dea of Nerging companies to create Unilever.
1330s Unilever's first decade starts with the Creat
Depression and ends with the Second World
War.
1340s Unilever's operations around the world begin to
fragment and it started to expand.
Key Points
13S0s Unilever business boomed with new technology
and new markets were opened in emerging
economies.
1360s Unilever expanded it's business and product
range as the world economy increases.
1370s Hard economic conditions and high inflation
made the 70s a tough time for Unilever.
Key Points
1380s Unilever is now one of the world's biggest
companies and focused on core products and
brands.
1330s The business expanded into Central and Eastern
Europe.
21st This decade in Unilever started with the launch
century of Path to Crowth. !n 2004, started its vitality
Nission. !n 2003, Unilever announces its new
corporate vision.
ood Brands
Unilever has several food brands all over the world. Some of
them available in Pakistani market are as follows:
1. Rafhan
2. Wall's
3. Lipton
4. BlueBand
S. Knorr
6. BrookBond
7. Energile
F o o d B r a n d s
F o o d B r a n d s
Now we are discussing about some most popular food
brands with in Pakistan, which are as follows:
%afhan..........
W %afhan Naize Products Co. td. Started it's
operations in 13S2.
W Founder (Haji Nuhammad Shafi).
W Name !dea
F o o d B r a n d s
istory of Rafhan:
%afhan in 13S2
Nr. Shafi's %esearch
Nr. Shafi's decision
F o o d B r a n d s
F o o d B r a n d s
istory of Rafhan:
Rafhan S C#C
Best Food..1338
Unilever...2000
W iggest rand
W ]ourney with Unilever
W symbol of trust and quality
F o o d B r a n d s
#roducts by Rafhan:
1. Rafhan corn oil
2. Rafhan Custard
3. Rafhan ]elly
4. Rafhan #udding
S. Rafhan !ce Cream
Competitors of Rafhan:
F o o d B r a n d s
F o o d B r a n d s
Wall's.........
Slogan:
!ce Cream Nakes You Happy.
istory:
Naxwell Holt..1322.. cton, ondon
Nerging of T Walls and Sons
Closing of cton Factory
Wall's !n #akistan:
W 133S..ahore..Nultan road
W 1338.. acquired Polka
Key facts about Wall's #akistan:
W market leader of the Pakistani !ce cream market.
W Halal products..Halal ingredient..Halal Compliant manner
F o o d B r a n d s
Wall's #roducts:
Cornetto Wall's Fruttare
adami Heartbrand
Wall's Desserts Wall's Kids' %ange
F o o d B r a n d s
Wall's #roducts:
Cornetto:
1376...Naples...!talian manufactures...Spica
Unilever...Spica
biggest power brand
First product in Pakistan by Wall's
id You Know?
Cornetto ice cream is the No.1 branded ice cream cone Pakistan.
F o o d B r a n d s
CorneLLo
uouble chocolaLe
lllrL 8erry Caramel ulsc
op Cne n !unlor CorneLLo vanllla
F o o d B r a n d s
Cornetto's #roducts:
F o o d B r a n d s
Wall's #roducts:
Fruttare:
Slogan:
Fruit you can see, Fruit you can taste!
Waunched in Nay 2011 in Pakistan
Wast launched product by Wall's in Pakistan
id You Know?
4 Fruttare is made from real fruit pulp.
4 Fruttare has less than 60 calories in each product.
Lrawberry Mango
8ed Crape
F o o d B r a n d s
Fruttare's #roducts:
F o o d B r a n d s
Wall's #roducts:
Badami:
Slogan:
Naza wami, Kha adami!
Waunched in February 2011 in Pakistan
Wast launched Kulfa product by Wall's in Pakistan
id You Know?
4 adami is made from Pure Nilk.
4 1S6,264 adami are sold in Pakistan every day!
F o o d B r a n d s
8adaml lsLa 8adaml
Badami's #roducts:
Wall's #roducts:
eartbrand:
W1333...World Wide aunched
WWorld Wide LOCO and !ANE
4 UK S sia Wall's
4 !talylgida
4 Cermany angnese
4 razil Kibon
4 Netherlands Ola
F o o d B r a n d s
leasL Choc bar
!eL porL
uonuL klng's kulfa 8lg llce klng's kulfa Cup
Mango Cup
F o o d B r a n d s
eartbrand's #roducts:
F o o d B r a n d s
Wall's #roducts:
Wall's Kids' Range:
W13S3....ustralia
Wsia, ustralasia and frica
W2006...Pakistan
F o o d B r a n d s
Kids Range's #roducts:
Choc dlp chocolaLevanllla
lrulLy llre
Moo lrooL Llck
8alnbow wlrl sLrawberryvanllla
pln
vanllla Cup
F o o d B r a n d s
Competitors of Wall's:
Home Care
Brands
Home Care Brands
Unilever has several home care brands all over the world.
Some of them available in Pakistani market are as follows:
1.Surf Excel
2.vim
3.Sun ight
4.Comfort
S.%in
Home Care Brands
Now ! am discussing about some most popular home care
brands with in Pakistan, which are as follows:
1.Surf Excel
2.vim
3.Sun ight
Home Care Brands
Surf Excel
Surf Excel is one of the famous detergent powder in
!ndia and Pakistan.
!t believes that children must be free to experience their
!FE for themselves.
Home Care Brands
istory of Surf Excel
Surf Excel, launched in 13S3 in !ndia and
Pakistan.
!t is the oldest detergent to be present in
Pakistan since 13S3.
Surf Excel was introduced under the name of
Surf. ut in 133S,after the emergence of some
local companies its name changes into Surf Excel
Home Care Brands
istory of Surf Excel
!nitially, the brand was positioned on the clean
proposition of washes whitest".
!n 2007, Daag Tu chay Hotay Hai" campaign
became great success in Pakistan
Home Care Brands
#ositioning of Surf Excel
Positioning of surf excel is due to:
rand name
High quality
ttractive packing
%emoves stains 10/10
Dirt is good(every child has the right to play and discover his own world)
Slogan
Home Care Brands
Dirt !s Cood
Home Care Brands
#roduct Range:
Natic
Quick Wash
lue
Home Care Brands
Competitors
Home Care Brands
vim
vim is the original hand dishwashing brand
vlm ls sold ln four conLlnenLs ls Lhe leadlng hand
dlshwashlng brand ln LwenLy counLrles
vlm ls avallable Lo more Lhan 2 bllllon people around Lhe
world
Home Care Brands
istory
William Hesketh ever was determined to revolutionize
victorian England's standards of cleanliness and hygiene: so he
created vim Soap.
The vim brand was created in 188S .
istory
Home Care Brands
!n Pakistan, vim brand was launched in 1333.
vim ar was relaunched in1337 with an
improved formulation and new communication.
vim ar was relaunched a second time in
2002,with a unique "StainCutter formulation
that removes the toughest stains such as burnt
milk and ghee stains
Target consumer for "vim were:
Households wives
%estaurants
Shops and hotel that offer cooked food
products
Home Care Brands
Target Consumer
Home Care Brands
Slogan
CuLs Crease ln Cne Wlpes
Home Care Brands
#roduct Range:
courer 900 g courer 900 g courer 430 g 8ar 200g 8ar 100g
Home Care Brands
#roduct Range:
ong 8ar 300g ouch 90 ml lme 300 ml lme 230 ml emon 300 ml emon 300 ml
Home Care Brands
Competitors
Home Care Brands
Sunlight
unllghL ls a new deLergenL powder ln
aklsLan
unllghL alms Lo Lransform Lhe chore of
washlng cloLhes lnLo a momenL of dellghL for
aklsLanl housewlves
Home Care Brands
istory
unllghL ls one of Lhe oldesL deLergenL
powder of unllever creaLed ln 1883
unllever recenLly relaunched unllghL
washlng powder one of lLs oldesL washlng
deLergenL brands ln lLs porLfollo
Home Care Brands
!nteresting fact
@he brand ls famous for uslng ollywood
supersLars as brand ambassadors
@hls brand ls also famous for lLs fragrance
of lemon and flowers
Home Care Brands
Slogan
Nehkati Khushbudar Safai, !tni Kam Keemat Na Pehlay Na
yi!
Home Care Brands
#roduct Range:
emon and Crange emon and Lhousand flowers
Home Care Brands
Competitors
Personal Care
Brands
Personal Care
Brands
Personal care products are the products which are used for an
individual's own care. Personal care brands are as follows:
1. vaseline 7. Sunsilk
2. %exona 8. Pond's
3. ux 3. ifebuoy
4. Fair S ovely 10. Dove
S. Close up 11. Clear
6. Signal
Personal Care
Brands
Some of the personal care brands famous with in Pakistan
which are to be explained are as follows:
1. xe
2. ux
3. Fair S ovely
e History
xe was introduced in 1383 in France
fter xe's success unilever extended it's range to Europe in
138S.
Unilever was unable to use the name xe, due to trademark
registry problems.
aunching of xe in US and Canada in 2003.
How xe consolidated its deodorant portfolio?
e
Axe takes the red pill"
With its cool fragrances and packaging, the brand has established
itself as the world's top male grooming brand by coming up with a constant
stream of new ideas to keep guys a step ahead in the meeting game.
Adventurous S unconventional
Unilever also took the brand into a number of new areas and to a
new variety, including shower and hair gels. Our awardwinning ads and
marketing are equally adventurous.
Civing Axe the edge in marketing game
First launched in France in 1383, Unilever is now giving axe the
edge in the marketing game in more than 60 countries. !t holds the number
one position in several European and atin merican markets, plus has an
increasingly powerful presence in sia and the US.
e
KEY FCTS:
W World's most popular male grooming brands
W Excellent track record of advertising
awards, including 10 Cannes ions
W Developing strong positions in new
markets, especially in the US S atin
merica
W Established leaders in Europe S atin
merica
W Sold as lynx in the UK, !reland Sustralia
e Product
Range
1. xe Touch S. xe Shower range
2. xe Pulse 6. xe Stick
3. xe click 7. xe Perfume
4. xe Dark Temptation
Lu History
ux !ntroduced by ever rothers (Unilever)..1833
Sunlight Flakes" to ux"..1300
!ntroduction Of ux:
UX Was !ntroduced:
US ...132S
UK ...1328
Forms of ux:
1: ux handwash
2: ux shower gel
3: ux cream bath soap
Lu History
Celebrities involved in ux:
Nore Than 400 Worlds Nost Famous Female
Celebrities have been associated with ux.
WNarilyn Nonroe Sophia oren
WNatalie Wood rigitte ardot
WDemi Noore Catherine Zeta]ones
WSarah ]essica Parker ishwarya %ai
Lu Product Range
qua Sparkle
Crystal Shine
Nature Pure
Peach S Cream
Strawberry S Cream
Lu Product Range
Peach and Cream Strawberry and Cream
Nagical eauty
Strawberry and Cream handwash
Peach and Cream handwash
lamour actor
W ux has made our Day just that extra bit special by !ntroducing
a uxurious range of Products
W The rich , creamy lather will !ndulge your body skin feeling
pampered S quite silky.
Launching n
Pakistan
W UX has always been synonymous with beauty S enigma of a
woman
W aunched in ..13S4
SOP OF ST%S:
UX has been Hailed as the soap of stars" capturing the
imagination of its target audience with the allure of PK!STN's
leading glamorous ladies.
LUX STYLE
RDS
WUX initiated the 1
st
style awards S giving them the platform for
performing arts.
WCeremony held in 2002.
SOC! SE%v!CES OF UX:
TO Nurture performing arts in PK!STN,UX
has started a S scholarship program...
LDEN JUBLEE
W S0
th
anniversary ..200S
W dvertising..S0
th
year featured the top 4 female models of
PK!STN along with Pakistani film actress % SH%EEF"
%ND NSSDO%:
This year in N%CH,UX !ntroduced famous
!ndian film actress katrina kaif" as the new brand
ambassador.
PRDUCT
LNE
ux now introduces a luxurious range of hand washes
W Nuch more than a soap.
W Few delectable drops gives you a creamy lather.
W ux continues offering beauty care as..]ust Silky Soft
Skin.
Wvailable in "Peach n Cream" S Strawberry n Cream."
KEY PNTS
W 1st toilet soap..1324
W Sold in over 100 countries
W Narket leader in countries including
Saudi rabia
razil
!ndia
HSTRY
R & LVELY
rand by HU....137S.
Narketed nationally....1378
Nade to cater to the !ndian market
Narked !nternational....1388 (40 countries)
1330 woman could make her own destiny"
2007 "Power of eauty"
RNESS
W Fairness is much more than simple lightening of skin colour.
W !t is about skin that is clear of all imperfections.
W fair skin is...
W Clear of marks
W Clear of darkening
W Clear of uneven skin tone.
PRDUCT
SPECCTNS
New fair S lovely with special fairness system protects our skin
from:
1: Harmful rays of sun
2: removes marks
3: uneven skin tone.
NOTE:
HOW F!% S OvEY WO%KS ?
PRDUCT LNE
W YU%vED!C
W NT!N%KS
W NENZ CT!vE
W CT!vE SUNOCK
W EUTY SOPS
RNESS R
LL
1: F!% S OvEY NUT!v!TN!NS
2: F!% S OvEY W!NTE% F!%NESS
3:Fair S ovely NX F!%NESS FO% NEN
RNESS R
LL
Fair S Lovely Nultivitamin:
break through formula with
vitamins that works against the barriers of clear
fairness.
W T%!_F!% v!TN!NS:
W Effectively reduces marks
W alances uneven skin tone
W ightens complexion
W %educe pigments in skin.
RNESS R
LL
Fair S Lovely Winter Fairness:
This unique formula gives you the
fairness of Nultivitamins, while protecting your skin
from the sun and leaves it feeling soft, supple and
glowing.
air & LoveIy Winter airness air & LoveIy Winter airness air & LoveIy Winter airness
RNESS R
LL
Fair S Lovely NAX Fairness for Nen:
Fair S ovely NX Fairness for Nen is
uniquely designed for tough male skin.
!ts revolutionary vitaNX Complex Uv Filters
work intensively on male skin and give:
1:Nax Sun Protection
2:Nax Spot %eduction
3:Nax Fairness
4:Nax Confidence.
air & LoveIy Winter airness air & LoveIy Winter airness air & LoveIy Winter airness
Did you know?
W Fair S ovely is a totally safe Unilever product which is !SO
certified.
W Fair S ovely free bleach so continuous usage is totally safe
for the skin.
W The fairness from Fair S ovely is reversible.