Sie sind auf Seite 1von 26

MBA MIS www.vustudents.

net

United Bank Limited

Internship Report

Brief introduction of United Bank Limited


Overview
One of the largest banks in Pakistan Agha Hasan Abedi founded this United bank

Ltd in November, 7 1959 The government of Pakistan nationalized it in 1971. In 2002, the Government of Pakistan sold it in an open auction to a consortium of Abu Dhabi and Bestway Groups In 2002, it merged its operations in the UK belonging with the National bank of Pakistan.

Product lines
UBL Drive The UBL Credit Card VISA Debit Card UBL Wallet UBL Profit COD Personal loan Car financing Mortgage Business Finance

Brief introduction of United Bank Limited


Business Volume

Share capital Reserves Assets Advances Market share Rate Deposit Earning per share Profit before tax Profit after tax

1012 m 1806 b 620 b 400 b 9.6% 500 b 8.5 10.6 b 6.9 b

Brief introduction of United Bank Limited


Competitors

National Bank of Pakistan Habib Bank Limited

Allied Bank Limited


MCB Limited

Standard Chartered Bank


The Bank of Punjab

Introduction Of Branch
This Branch is located in machianwala

(1360). It is 15 km far from district Vehari. This branch belongs to Sahiwal zone. It has 9000 account holders. It deals with accept deposits, remitting of funds, online banking and loan facility. This branch has a well managed staff.

Organizational hierarchy chart


President

Group Head Investment Banking


Head Project and Structured Finance

Head syndication

Head Equity and Advisory

Transactor Transactor/ Research

Manager

Transactor Manager Transactor

Transactor

Manager

Transactor

Transactor

Asset Manager Trustee Function

Organization Management Analysis (OMA)


skilled management
workshops to train its employees manage workshops manually or quarterly basis management provides better service to customers lack of employees in UBL so the work presser

increases in each employee.

Training Program
Filling the Account opening form
Filling of deposit slips Filling the cheques for customers Customers guidance Entry of cheque book

Structure and Functions of the MIS Department


Department hierarchy
Manager

Technician

Assistance

Structure and Functions of the MIS Department


responsibilities of the department

Bild & maintain the interl network

Develops applications according to the needs


Proper working of computer system and internet

security Keep and maintain database according to demand.

Structure and Functions of the MIS Department


functions of the department

Enterprise resource planning Proper working of computer system Choose and develop network design Maintained of hardware and software Employees training for the usage of

technology

Critical Analysis
Comparison of organizations strategies with its vision and mission statements Vision statement To be a world class bank dedicated to excellence, and to surpass the highest expectations of our customers and all other stakeholders. Mission Statement Excellence Meeting ever-growing standards Consistent in our growth Best in class in any business we initiate Strive to provide world class service Your expectations-Our Goals Wow impact on every encounter

Critical Analysis
Comparison of organizations practices with the theoretical concepts

Set goals and make strategies to achieve targets mention in vision and mission statement. Set goals in various departments and achieves them. 31/ Dec/ 2009 to 31/Dec / 2010 Deposit Department: will increase from 125.m to 156 m till 2010 Advance Department Will increase from 1.560 to 1.740 m Profits will increase from 2.537 to 3.290 m

Organizations Analysis
SWOT Analysis
Strengths:
3rd largest Bank of Pakistan in term

Weaknesses:
Shortage of system and

of deposits well trained personnel Innovation through products Improved operational efficiency

employees work pressure Lack of small infrastructure in small branches. Lack of promotion

Opportunities:
Innovate the product line
Services that satisfy the customers. Advertising Proper orientation of employees

Threats:
advertising campaign
Continuous downfall of the

country economy since the last few years

Organizations Analysis
Internal Factor Evaluation Matrix
Internal Strength Weight Rating Weighted Score

1.3rd largest Bank of Pakistan in term of deposits


1.1st largest Privatized Bank of Pakistan 1.Improved operational efficiency as to its past 1.Extensive Branch network 1.UBL Product positioning is very effective 1.standard of living 1.Stands in the list of Profitable bank in stock exchange 1.Largest number of corporate deals by any bank is Pakistan 1.Attractive Salaries and incentives for employees 1.Overseas Branches Internal Weakness In some regions UBLservice is not good as compared to others 1.UBL is a step behind in using new technology as compared to other banks 1.All branches need orientation for customer dealing. 1.Security system in most of the branches is not up to the mark. 1.Most of the employees are overload with the work and promotion is also not timely Total Weighted Score

0.10
0.12 0.04 0.08 0.04 0.05 0.04 0.08 0.15 0.05

4
4 3 4 3 3 3 4 4 3

0.40
0.48 0.12 0.32 0.12 0.15 0.12 0.32 0.60 0.15

0.10 0.04 0.03 0.04 0.04 1

1 2 2 1 1 3.1

0.10 0.08 0.06 0.04 0.04

Organizations Analysis
External Factor Evaluation Matrix
Opportunities
Keep on giving services that satisfy the customers Proper orientation of employees in all branches can help them to cope up with foreign banks New technology and modern business processes Call centre services should be improved to enhance their network Innovate the product line Threats Large and increasing competition Consistent policy for products Lack of huge deposits High operating costs The future trend is another threat because UBL is offering high markup rates. This additional price is also a threat for UBL. Total Weighted Score 0.10 0.05 0.08 0.05 0.08 1 1 3 2 2 1
0.10 0.15 0.16 0.10 0.08

Weight
0.11 0.12 0.10 0.15 0.16

Rating
4 3 2 4 3

Weighted Score
0.44 0.36

0.20 0.60 0.48

2.67

Organizations Analysis
TOWS Matrix
SO Strategies: By utilizing internal strengths e.g. good financial position, well trained and skilled employees and also its internal resources UBL can get opportunity for external assets. WO Strategies: UBL have the weakness of lake of staff, it will recruit more skilled staff to less the work burden and also increase employees abilities. ST Strategies: UBL uses this strategy when various banks opening new branches in order to overcome competitive threats. WT Strategies: UBL trained it employees with the modern technology to overcome the technology effects.

Organizations Analysis
Competitive Profile Matrix
UBL
Critical Success Factors Weight Rating Weighted Sco re 0.60 0.30 0.40 0.30 0.60 0.30 0.30 0.15

HBL
Rating Weighted Sco re 0.40 0.45 0.20 0.40 0.45 0.20 0.45 0.10

ABL
Rating Weighted Sco re 0.80 0.45 0.20 0.20 0.30 0.30 0.30 0.15

Advertising Product quality Market share Competitiveness Management Financial position Customer loyality Globel expention

0.20 0.15 0.10 0.10 0.15 0.10 0.15 0.05

3 2 4 3 4 3 2 3

2 3 2 4 3 2 3 2

4 3 2 2 2 3 2 3

Total

1.00

2.95

2.65

2.70

Organizations Analysis
BCG Growth-Share Matrix Stars
UBL is now in a position of high market share in high growth market. UBL as a star generate large amounts of cash because it has strong relative market share, but also consume large amounts of cash because of high growth rate.

Question Marks
Some new products having low market share in high growth market because buyers have yet to discover them. UBL uses marketing strategy to get markets to adopt these products. UBL goal must be to grow the businces to become a star.

Cash Cows
UBL nearly will get high market share in a mature market. Soon UBL will achieve competitive advantage, when it becomes cash cows then it have high profit margins and generate a lot of cash flow.

Dogs
Dogs are with low market share in low growth market. UBL should maintain its market shares and make more investment to pervent to become dogs.

Organizations Analysis
Porter Five Forces Matrix
Degree of Rivalry
The strength of rival of competing firms e.g. UBL, HBL and ABL is powerful. It is most likely to be high in these banks because there is a threat of substitute products and existing power of suppliers and buyers in the market.

Threat of Entry
If same firms say UBL, HBL working and a new bank ABL enters will show the balance between these three banks competing in the market. It also refers ABL entry may become threat or opportunity for any one

The Threat of Substitutes


The threat of substitute products pose to an industry's profitability depends on the relative price-to-performance ratios of the different types of products or services.

Buyer Power
The most important determinants of buyer power are the size and the concentration of customers. The buyers power illustrates customers impact on an industry. When buyer power is strong, its relationship to UBL becomes closer

Supplier Power
If UBL have the ability to charge customers different prices in line with differences in the value created for each of those buyers usually indicates that the market is characterized by high supplier power and at the same time by low buyer power.

Organizations Analysis
Asnoff Matrix Market penetration
UBL uses this strategy to increase its market shares by increasing sales of current products. UBL achieve it by a combination of competitive pricing strategies, advertising, sales promotion and more resources dedicated to personal selling.

Market development
UBL uses this strategy to sell its existing products into new markets. UBL uses different pricing policies, new product dimensions and develop new distribution channels to increase sales.

Product development
UBL uses this strategy by increasing product development and selling it to existing markets. UBL modified its products to according customers needs and wants and which

are demanded in the existing market

Diversification
UBL adopt diversification strategy, so it takes a clear idea about what it expects to gain from this strategy and an honest assessment of the risks

Conclusion
Efficient management Employees are cooperative. UBL focus on the customer need and

fulfill it. All the transactions are entered into computer system. Its an efficiency of UBL. I enjoyed my internship in UBL because its very helpful to know the real life working environment.

Recommendations
UBL must concentrate on the promotion of their

products The Bank has a lot of financing schemes but there is very little advertisement of these schemes. So Bank should increase its advertisement. All the Bank Branches should be getting online to provide the quality and speedy services to the customers and also remain competitive in the market. UBL must provide the computers to all important employees to increase the peace of work. The branch infrastructure should be up to date. UBL needs to create good relations with industrial cities.

Thank You

Das könnte Ihnen auch gefallen