ECPC device

-Nisha Yadav -Suman Yadav -Anita Yadav

-Yatendra Paliwal

Number of Vehicles increasing day by day

LEADING TO POLLUTION

ADVERSE EFFECTS ON THE ENVIRONMENT

WE ARE DETERIORATING OUR HERITAGE

CHOICE IS YOURS?

THINK AGAIN

TAKE THE INITIATIVE TO ASSURE BETTER FUTURE TO YOUR KIDS

BUT HOW?

WE HAVE A SOLUTION FOR YOU.

NYSA LIMITED PRESENTS

ECPC- Eco-Care Pollution Controlling device An eco- friendly pollution controlling device for your vehicle..

-ANITA YADAV -NISHA YADAV -SUMAN YADAV

-YATENDRA PALIWAL

OBJECTIVE

To provide an Eco-friendly device that can control the emission of harmful gases from the vehicles.

VISION

TO PROVIDE SAFE & HEALTHY

ENVIRONMENT TO OUR COMING GENERATIONS BY USING TECHNOLOGY IN EFFICIENT MANNER.

MISSION

Our mission is to create eco-friendly, high quality, intuitive and powerful product. We value creativity and innovation. To ensure maximum customer satisfaction, we provide multiple levels of support and availability.

DETAILS OF THE COMPANY

NAME OF THE COMPANY: NYSA Pvt. Ltd. LOCATION: Manesar OWNERSHIP:

Nisha Yadav Yatendra Paliwal Suman Yadav Anita Yadav

OPERATIONAL PLAN
FOR THE FINANCIAL YEAR JAN 2012-DEC 2012. TIME-PERIOD OPEARTIONS

JAN. FEB & MARCH

Acquisition of funds Search for premises 2. Collection of Raw Material 3. Recruitment Production will start
1.

APRIL

MAY-JULY
15th July

Production & promotional strategies

Release of the advertisement

1st August

Product release

Human Resources

NUMBER OF PEOPLE REQUIRED:

Asst. Manager( R&D, operations) Asst. Manager( HR) Asst. Manager( Sales & Marketing) Engineers- 3 Accountant-1 Jr. Accountant-2 Sales Executives- 6 Labour-2

Departments
Operations/ Research & Development

Human Resources

Finance

Sales & Marketing Department

ORGANIZATION STRUCTURE
OWNERS Manager( R&D, Operations) Asst. Manager Engineers Labours Manager( Finance) Manager( S&M) Manager( HR)

Accountant Jr. Accountant

Asst. Manager

Asst. Manager

Mktg. Executives

Sales Executives

FINANCIAL PLAN

Total capital required: Rs. 2 crore SOURCES: Debt: 60% = Rs. 1.2 crore Equity:40% = Rs. .8 crore

ALLOCATION OF FUNDS

R&D / OPERATIONS: Rs 40 Lac Salary & wages : Rs 60 Lac Sales & Marketing: Rs. 30 Lac Raw Material: Rs. 15 Lac (Rs. 5 Lac- cash & Rs. 10 Lac- credit) Recruitment: Rs. 5 Lac Rent of business premises: Rs. 15 Lac Insurance: Rs. 15 Lac Cash-in hand: Rs. 30 Lac

DESCRIPTION OF THE PRODUCT

ECPC( Eco-care Pollution Controlling Device) is a device that is fixed in the smoke emitter of a vehicle. Absorbs every harmful gas & particles in the emission of vehicles, such as;

Lead CO Sulphur

ECPC

How it works?

Consists of Arsenic nucleophile covered by graphite & metallic fibres. External body made up of metallic fibres to endure high temperature. During servicing it is cleaned & the waste comes back to the company, which is then recycled.

MARKETING PLAN

The Marketing Mix

PRODUCT - Eco-friendly pollution controlling device PRICE -Dependant on type of vehicle: Bikes- Rs.2500, Cars- Rs. 10,000 PROMOTION

PLACE -initially in Urban areas

-Advertisement
-Positioning as way to express care for nature & kids

Market Segmentation
WHOLE POPULATION

Below 18

Above 18

Personal Use

Dealers

Bikes

Cars

Targeting & Positioning

Target Segment: People above 18 yrs. using vehicles for personal use. REASON: They are the ultimate users, the demand of ECPC by end users can lead to indirect demand of ECPC by dealers. Positioning: The device to express awareness & care, taken by the user for their nature & coming generations.

PRICING STRATEGIES

ECPC for Cars: Rs. 10,000 ECPC for Bikes: Rs. 2500 Installation charges: Rs. 0 Discount upto 10% on installation in new vehicles. Home delivery- delivery charges depend on the distance. Free within area of 20 kms.

MARKETING STRATEGIES

IN- HOUSE ADVERTISEMENT AGENCY PROMOTIONAL TOOLS:

Advertisement- radio & local channels Publicity in news-paper Sponsorships through banners Interactive media- www.nysa.com

PROFIT CALCULATION

Cost for 1 financial year is Rs. 1.2 crore for producing 3000 units of ECPC Revenue -1500 Units of ECPC for bikes

Rs. 1500* 2000= Rs. 30,00,000

Revenue -1500 Units of ECPC for carsRs. 1500*10,000=Rs. 150,00,000 PROFIT= Sales-Cost =Rs. 60 Lac

Long term Financial goals

Within three years we aim to increase our production two-folds Open to collaboration agreements from automobile companies Enter the share market Approach automobile companies for bulk sales.