Edward de Bono

Presented by RAJASV MEHTA

INTRODUCTION

Born in may 19,1933 in Malta Is a physician, author, inventor and consultant Best known as the originator of the term lateral thinking

Biography

In 1969 he founded cognitive research trust which continue to produce and promote material based on his ideas

Written 82 books in 41 languages

Spend the last 30 years teaching thinking

Lateral thinking
Invented the word in 1967 in his book called the use of lateral thinking Defining lateral thinking you can dig a hole in a different place by digging the same hole deeper lateral thinking is for changing concepts and perceptions

Work
Lateral Thinking

The most comprehensive exposition of de Bono's techniques for generating creative ideas was published in his 1992 book, Serious Creativity.

His

work "The Mechanism of Mind" is the basis for his theories

Games
Edward de Bono invented a simple game as a challenge, called the L Game, that requires strategy to win.

'Concept Snap', which requires participants to think of ways in which different objects can be used to perform similar functions.

He does contend that what is learned from games tends not to be transferred to thinking in real life.

AWARDS
1992:Edward-De-Bono was awarded as a key pioneer in the direct teaching of thinking in schools. 1994:Pioneer prize in the field of thinking at the international conference on thinking at MIT in Boston.

AWARDS contd.
1995:Order of Merit by Malta govrnment. This is the highest level award which is limited to only 20 living persons. 1998:First Capire prize in Madrid for a significant contribution to humankind.

BOOKS
The use of Lateral Thinking 1967. The Five- Day course in Thinking1968. The Mechanism of Mind - 1969. The Dog-Excercising Machine 1970.

BOOKS contd.
Technology Today 1971. Practical Thinking 1971.

Lateral Thinking for Management 1971. Opportunities A Handbook of Business 1978.

BOOKS contd.

De Bonos course in thinking 1982.

How to have a beautiful mind 2008.

CONTRIBUTION

He worked with many organizations like IBM, British Airways, AT & T, Ericsson (Sweden), Prudential etc. and the largest corporation was Siemens (Europe). He has made two TV series De Bonos course in thinking (BBC) and the greatest thinkers (WDR, Germany)

CONTRIBUTION contd.

Unique thing about De-Bono is that his work spans from teaching 7yr old to senior executives in the world largest corporations. His name has became a symbol of creativity and new thinking.

MESSAGE BY De-BONO

Thinking can and should be taught if we are to meet the needs of todays fast paced changing world.