Beruflich Dokumente
Kultur Dokumente
Group3 Neha Sadhotra - FPM11008 Kunal Dhamesha PGP26025 Vinay Laxman PGP26128 Siddhant Singh PGP26171 Subrat Das PGP26173 Balaji Ayothi PGP26204
Consumer Awareness
Consumers skills consumers basic numerical and financial skills as well as their knowledge of logos and symbols; Consumers level of information consumers knowledge of their rights (awareness of unfair contractual terms, unfair commercial practices, guarantee rights, distance-purchasing rights, etc.), of prices, of governmental and non-governmental institutions protecting them and of different sources of information about consumer affairs; Consumers assertiveness consumers complaint and reporting behaviour, as well as consumers experience with misleading or fraudulent offers.
Consumer Empowerment
Consumers should be aware of their decisions when buying e.g. terms and conditions, comparing prices, products' labels
Measuring Awareness
Consumers Skills Awareness of consumer legislation Consumer engagement
Basic Skills: the ability to perform basic arithmetic operations deemed necessary for consumers to make informed purchase decisions, Logos and Labels: The correct identification and interpretation of various commonly used logos related to consumer information and protection
Attitude in comparing products: measuring the effort consumers make in obtaining information on products & consumer attention to price differences Consumers habits when reading terms and conditions: consumers behaviour when signing contracts Interest in obtaining information on consumer rights: measures the pro-active attitude of consumers when looking for information on their rights
Each of the three fundamental factors given weights according to their importance
The factors measuring these factors also given weights Weighted sum of all the factors gives the score for each of the fundamental factors, whose weighted average in-turn gives the CAI
Top 10 Brands in India: Nokia, Colgate, Lux, Lifebuoy, Dettol, Horlicks, Tata Salt, Pepsodent, Britannia, Reliance Mobile Other notable brands in the list which do not have the same kind of advertising space or reach and most importantly which are not consumer durables or FMCG are State Bank of India, ICICI Bank and Big Bazaar The only car brand to be featured in the list is Maruti: low penetration of four wheelers
Methodology
An index required to measure overall awareness of different brands
50 top brands in the country taken from 10 different industries; 5 brands from each industry
Calculation of the index responses from all the regions giving different Weightages: North: 2.870533, South: 9.349154,West: 10,East: 6.695389, Central: 3.973856, N-East: 0.506932
Brands Chosen
Mobiles: Nokia, Samsung, LG, Micromax, Karbonn Toothpaste: Colgate, Pepsodent, Cibacca, Close-up, Babool Soaps: Lux, Lifebuoy, Hamam, Margo, Cinthol Cold-drinks: Coke, Pepsi,Thums-up, Mirinda, Frooti Banks & Insurance Cos.: SBI, LIC, ICICI, UBI, Bank of India Detergents: Ariel, Ghadi, Tide, Surf, Nirma Healthcare: Dettol, Vicks, Moov, Iodex, Boroline Shampoos: Pantene, Head & Shoulders, Clinic All-clear, Nyle, Sunsilk Cycles & Motorbikes: Hero Honda, Bajaj, TVS, Avon, BSA
Thank You