The Boeing Company: Boeing 777

Gaurav Dave D-35

The Boeing Airplane Strategy Is All About The Passenger

Safe, reliable service

Point-to-point service with more frequency choices

Lower fares in comfortable surroundings

Boeings Airplane Strategy Has Been Validated

2005 AirFinance Journal Investors and Operators Poll
Overall Rankings Top 5 737-800 777-300ER 737-700 777-200ER A320

Four of the top five are Boeing

Value for Money Top 5

(Investors)

777-300ER
777-200ER 737-800 737-700 737-300

Boeing sweeps the top spots with unprecedented performance by widebodies

Delivering better value with less risk

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Work System Framework: Customers

2005 - A Record Order Year For The 777

154 orders from 15 customers worldwide, 12 competing product orders

The 777 is the Market Leader

825 Total Sales Worldwide, 44 Customers

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777 Takes Top Honors Five Years Running in AirFinance Journal Investors and Operators Poll
2001
#1 Widebody (777-200ER)

2002
#1 Widebody (777-200ER)

2003
#1 Widebody (777-200ER)

2004
#1 Widebody (777-200ER)

2005
#1 Widebody (777-300ER) #2 Widebody (777-200ER)

Work System Framework: Products

Product: Boeing 777

http://www.boeing.com/commercial/777family/background.html

Boeing 777: Business Process

Business Process: CAD/CAM Application

1.

Paperless design process using CATIA, a mainframe-based computer-aided design (CAD) tool CATIA could use data to generate realistic pictures of individual components or combinations of adjacent components Compatible was the principal work product among all Engineering Teams The data storage capacity for the system was 3.5 terabytes (trillion bytes), and the data was made available to 7,000 workstations spread around the world.

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Business Process: CAD/CAM Application

Online access to the database of CAD specifications An electronic preassembly program called CLASH to test automatically for mutual interference between components

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7.

Error rate reduced to less than 1/10000

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Boeing 777: Participants/ Information/ Technology

Participants

Engineering Team(238) Airlines(8) Maintenance technicians

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Information

Number of unique parts Number of workstations Size and Shape (Specification of parts) Realistic picture of individual components Compatibility and Placement of parts

Combinations of adjacent components

Overlapping/ Clashing Space for maintenance technicians

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Technology

Paperless design process using CATIA, a mainframe-based computer-aided design (CAD) Internet/ Intranet Technology

Electronic preassembly program called CLASH

Database

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