Submitted by: Rubina pathan-20

Strategy HR system Measurement system Culture Org Structure Technology

Breadth:
Initially, they unable to implement the breadth strategy properly because due to lack of market research they opened no. of stores in wrong location but now they are focusing and improving the same. They have also gone for wide product range that follow stringent quality norms, and are available in attractive prices and packaging

Cost control:
They have put the high margin product up fronted means it can easily catches customers attention and generate impulse purchase. More follows an interesting strategy for products with its own label; these products are placed among the branded products in the racks and offer better cost advantage on their private label brand. So, customers get benefited which can increase revenue

Appraisal is conducted annually, by 2 or 3 appraiser per employee. The appraisal process is Forced distribution and 360 degree. Every employee is evaluated on data against KPIs and feedback from Supervisor and Function Head More Retail chain has a specific employee training program known as SPARK i.e. Specialized program for Accelerated Retail career. Under this program, the SM and ASM are required to attend a 10 day training program at the head office which orients them towards the operations strategy being employed and other information regarding the Aditya Birla Group. Aditya Birla Retail Ltd (ABRL) has evolved another unique training programme, called My More Store (MMS) experience, which every back-office employee undergoes at least once a year.

Daily monitoring of each store Weekly report monitored by head quarter Consolidated report of each territory discussed with operation head

The performance of each store is monitored on a daily basis. This is achieved by:
Daily sales and profit report Daily inventory report (value as well as volume) Daily executive report

At more. Three is a highly energized, multicultural environment where employees celebrate work life. Communication plays an integral role in building their organisation's culture, making them an 'Employer of Choice' in the industry. their focus is on using and creating 'World Class Communication Tools' to create a bouquet of cultural assembly, with open and transparent communication adopted the concept of 4 'I' s' of communication i.e., Informative, Interactive, Interesting and Actionable. they have a transparent culture where every individual is heard, information is shared and even 'quick wins' big or small is communicated

Hierarchy: vertical structure Centralization: High. As the buying and selling activity of branded material of the inventory done through head office. Employees have to coordinate with the Head office and give monthly reports to the higher authority. Most of the branded material is supplied by the Headquarters. Formalization: high to moderate. The whole inventory is managed through Central system by sophisticated Inventory Control Software.

THE MACHINE BEAUCRACY

Centralized authority & Formalization is moderate It has routine operating task It is large sized industry and technology that contain routine work that can be standardized Decision making follow the chain of command

All the More retail stores are connected to the central Inventory Control software system Mediating technology characterized by pooled interdependence