INTERNATIONAL MARKETING PROJECT

Submitted to:
Prof. Dr Parul Gupta
Tanvi Singh Preeti Sharma AsimAshirbad Mishra AshishPillai Mahesh Negi Sunil Choudhary LovekushPandey Manpal Singh Prem PrakashChoudhary PunitKushwaha Arun Mishra

Submitted By: Group 5

Business Plan
Business Type : South Indian Food Chain Restaurant Country Selected: United Arab Emirates (UAE) Mode Of Entry: Franchising

Why Franchising
Speed of Expansion: No need to open new branch offices. Total responsibility of the franchisee to set up unit. If we can find several qualified franchisees in a variety of markets, we can build several new units simultaneously. Level of Risk: Less financial risk as the franchisee puts up his own money to start the business and takes on the risk of its success or failure. Franchisers just provide operational and marketing support, their "neck is not in the noose" if the business doesn't make it. Level of Control: When you maintain ownership of your new units instead of selling them as franchises, you maintain greater control over your operation. Although a franchise agreement requires franchisees to follow your business model, they are still independent business owners who are responsible for their own profits and losses. Financing: When you are interested in a franchise, it is often easier to get financing. Many franchises have relationships with lenders who are already familiar with their business model. Also they will be the local people of UAE therefore will have a better understanding of the market and reach.

Legal Requirements/ Documents Required In UAE

Following documents are required to start up a new business in UAE: Health Department inspection Fire Department inspection Business License Local and State Certificate of Occupancy

Types of licenses required

Whatever type of business we are setting up, we will need a license to do business in the United Arab Emirates. The three types of licenses are 1.Commercial license (all kinds of trading) 2.Industrial license (manufacturing or industrial) 3.Professional license ( professions, services & craftsmen)

Legal Form Fees

Value (AED) 150.00

Payable To Department of Economic Development Department of Economic Development Department of Economic Development Department of Economic Development Department of Economic Development Ministry of Economic & Planning Ministry of Economic & Planning

Fee Summary

Advertising sign fees

ComercialRegestration/Isuu e Improve Services Fees

100.00

1,125.00

New license issuing fees

100.00

Special services fees - VIP (Optional) Incorporation of a Foreign Company branch Ministry Registration Fees Activity Fee: Establishment Catering - Reparing Foods Activity Registration Fee Activity Fee: Fast Food Restaurant Activity Registration Fee

1,000.00

5,000.00

10,000.00

1,000.00

Department of Economic Development

3,500.00

Department of Economic Development

Total

12,345.00

Legal Requirements/ Documents Required In INDIA

Permission from RBI for fund flow Valid permission from Ministry of commerce of India. Receive and submit to Reserve Bank of India, the share certificates or any other document as an evidence of investment in the foreign entity to the satisfaction of the Reserve Bank within 6 months. Repatriate to India, all dues receivable from the foreign entity, like dividend, royalty, technical fees, etc., within 60 days. Submit with the Reserve Bank of India an Annual Performance Report in Form APR in respect of each JV/ WOS outside India set up or acquire by the Indian party and other reports or documents as may be stipulated by the Reserve Bank. This is to be done every year within 60 days from the date of expiry of the statutory period.

PRODUCTS OFFERED
BEVERAGES: BEER: STARTERS: Coconut Crusted King Prawns Salmon Tikka (Chefs Special) Mini Masala Dosa(a must try) SEAFOOD DISHES HOUSE SPECIALS: Ghee Roast Dosa Chicken Tikka Dosa SPECIAL DISHES: BIRYANI DISHES: VEGETARIAN DISHES:

AND MANY MORE

PLACE
Name of cities to open South Indian food chain are: Abu Dhabi Ajmn Al Ain Ruwais Sharjah Sila Reasons for selection of these cities Good per capita income of populace Affinity towards Indian food generally and south Indian food particularly of local habitants Strategic geographic location Most of them are capitals of provenance Competitors: Second Choice: - An Indian Arabian Entrepreneurs south Indian food chain based in Abu Dhabi. Indego :- A well-organized food retail chain HQ in Abu Dhabi Spice Lounge: - Food chain targeting nationals of south Asian origin.

PRICE One Of The Most Important Factor

Currency of UAE Dirham Currency of UAE represented by- Dhs 1 Dhs= Rs 13.39. Strategy adopted We adopt the strategy of Marginal cost i.e., the incurred in making one more product. PRICE OF COMPETITIORS Konju Manga Curry Coconut Grove 50 Dhs. Instant Idli mix 40 Dhs. Stuff dosa- 55 Dhs.

PROMOTION
Promotion Strategies Offer specials: Build a website: Print supplemental materials : News letters and emails : Newspaper advertisements: Television Commercials: Billboards: Kid Friendly incentives

BUDGET Budget for south Indian food restaurant in UAE: 6 stores

Cost for doing business in Dubai (registration, licensing, trademark) Cost for opening a franchise in foreign country (money given in India) Export duty on raw materials supplied (40% on annual export of Rs. 7,20,00,000) (annul) Rs. 2,88,00,000 Rs. 10,00,000 Rs. 12,00,000

Promotional expenses: (for 30 days) Print media 9,00,000 Electronic media- 14,00,000 Internet- 3,00,000 TOTAL= Rs. 26,00,000

Training Cost: 8 trainers salary(30 days)- 8,00,000 Associated cost- 4,00,000 Rs. 12,00,000

TOTAL= Stationary cost Rs. 30,00,000

Miscellaneous

Rs. 6,00,00

TOTAL

Rs. 3,84,00,000

THANK YOU !!!!!!