Principles of Management

Sir Musarat Khan

Group members
Adeel Hassan. Ali Shahrose Nadeem. Aqsa Ahmed. Sajawal Ausaf. Shah Rukh.

Comparison of Apple and Coke

v/s

Introduction
Originally was founded by John Pembertons as a medical patent. Later on bought by businessman Asa Griggs Candler who marketed the brand as soft drinks.

Invented in 1886. American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. Offers more than 500 brands in over 200 countries. 1.7 billion serving each day.

Introduction
Wayne. Apple inc. (previously Apple computer, Inc) is an American multinational corporation that designs and markets consumer electronics, consumer software, and personal computers.

Originally was founded by Steve Jobs, Steve Wozniak, & Ronald

Established on April 1, 1976 in Cupertino, California. Known for hardware and software products. Hardware: Mac, iPod, iPhone, ipad. Software: OS X, iLife, iWork, iTunes. Number of locations: 357 retail stores. Area served: Worldwide. The fortune magazine has named Apple inc. as the most admired company in the world for 2011

Coca-Colas; Mission Statement

Everything we do is inspired by our enduring mission:
To refresh the world in body, mind, and spirit. To inspire moments of optimism through our brands and our actions. To create value and make difference everywhere we engage.

Apples; Mission statement

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Coca-Cola; Strategic Goals

By end of 2011: list the calories/ kilocalories per saving for our beverage products on the front of nearly all of our packaging worldwide. By 2015: Invest more than $50 million in Research & Development.

Long-term goals: Innovate with natural sweeteners Strive to have low and no calorie option for obsessed people. Continue development products fortified with additional investments.

Apples: Strategic Goals

To maximize profit. To be the dominant high-tech brand in the whole world. Attract people towards technological advancement. Their goal strategy is broad targeting customer ranging from unsophisticated beginner users to special needs power -users. They'd like to create a generation that is defined by the Apple lifestyle.

Coca-Cola: Strategies
Competitive/Business Strategy: Position in different businesses Diversification Initiating actions to boost the combined performances Competitors are Pepsico Rapid growth strategy

Strategies of Apple
1. A store just for Apple:
Problem-solution Excitement of new offers

2. Complete solution:
Example of Ipod

3. Are you a Mac? Mac Compaign (smooth and uptight)

Strategies of Apple (contd)

4.Varied products: 5.Media fodder:
Media outlets Awareness to prospect customers

6.Education sales:

Apple captures customers before they even know

that they are customers

Strategies of Apple (contd)

7.Products that deliver.
Extensive research New innovations Strong design

8.Consistency.

Same basic architecture