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Introduction
NONVERBAL COMMUNICATION includes facial expressions, tones of voice, gestures, eye contact, spatial arrangements, patterns of touch, expressive movement, cultural differences, and other "nonverbal" acts. PARALANGUAGE Features that accompany speech and contribute to communication but are not considered part of the language system. The nonverbal voice qualities, modifiers, and sounds which we use consciously or unconsciously supporting or contradicting the linguistic, kinesic, or proxemic messages either simultaneously or alternating with them. How something is said rather than what is said Vocal Cues
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General Information
Nonverbal cues can be ambiguous Nonverbal cues are continuous Nonverbal cues are multichannel Nonverbal cues are culture-bound
Principles of Paralanguage
Paralanguage refers to the vocal aspect of communication. Vocal elements of language differ from verbal elements in
Ingredients of Paralanguage(1)
Voice Qualities:
pitch range vocal lip control articulation control rhythm control resonance tempo
Ingredients of Paralanguage(2)
Vocal Characteristics:
laughing, crying, whispering, snoring, yelling, moaning, groaning, yawning, whining, sucking, sneezing, sighing, belches, hiccups Remember that these characteristics are the vocal aspects of these actions, so imagine that these pictures are making noises.
Ingredients of Paralanguage(3)
Voice Qualifiers:
Phrases have different messages depending on what parts we emphasize. For instance, take the sentence, She's giving this money to me. SHE is the one giving the money, nobody else.
An increased rate of speaking generally infers that the individual is more animated and extroverted.
A flatness in the tone of voice generally indicates more withdrawn and masculine characteristics.
Joy
Loud
High
Moderately Blaring
Fast
Somewhat Clipped
Sadness
Soft
Low
Resonant
Slow
Slurred
Conclusion
Usage of Nonverbal Cues reduce ambiguity validate emotions as a basis for decision-making and information processing. Nonverbal communication is gaining an importance in the study of human behavior and interactions. Its applications on how individuals perceive others and vice versa are recognized and validated. The use of nonverbal communication in advertising is a powerful and efficient tool for delivering provocative messages in a tasteful and palatable fashion.