Lesson 7 Designing a Newsletter Click to edit Master subtitle style

5/4/12

Vocabulary Development
Block - also known as text block; the shape (similar to a wood block) produced by the outline of a large group of words or a paragraph Deck - explanatory line of text that follows a headline and comes before the body of the article Elements - basic tools of design, or parts of a design E-mail Newsletter - newsletter intended 5/4/12 fit the e-mail format and be distributed to

Mailing Label - label for subscriber mailing information Native Format - format inherent or exclusive to software, such as the .pub format for Microsoft Publisher; the original format used internally within a program One-Sided - printing option to use only one side of a sheet of paper Place - to copy and paste from one program into another; to put text in a text box 5/4/12 Presets - fixed values or options in a

Pull-Quote - selection from an article which is set in a font size bigger than the body; usually intended to catch a readers eye and draw him/her into reading the full article Readability - level of ease in reading and comprehending text Theme - dominant or main design; also a coordinated design scheme Two-Sided - printing option to use both sides of a sheet of paper 5/4/12 Visual Cues - guides which lead the eye

Newsletter

an example of publication that talks about a specific topic of interest to a particular audience. is meant to inform and update its readers of developments on that topic. follows a consistent layout style called a grid

5/4/12

Types of a Newsletter

Promotional Relationship Expert

5/4/12

Promotional

for promoting a product or service serves to convince its readers to buy a featured product of patronized the service being promoted.

5/4/12

5/4/12

Relationship

for building a community of people with a common interest in something, such as the members of a church or the fans of a person or thing. should have all the information its readers will look for about the publishing organization.

5/4/12

5/4/12

5/4/12

Expert

for sharing expertise on business and technology issues; usually, but not always, paid-for subscriptions should appear authoritative and its design must look professional enough to build and gain readers trust.

5/4/12

5/4/12

5/4/12

Parts of a Newsletter

Nameplate the identification mark of the newsletter containing its name, logo, and publication information. Head/Title the label of an article Masthead other details about the publication Continuation Lines indicators of where an article will be continued on the page or in the newsletter.

5/4/12

Byline who wrote an article Body the actual text of an article

5/4/12

Other parts

decks kickers pull-quotes frame (border) grid

5/4/12

Guidelines

Unity Rhythm/Repetition Balance Dominance Proportion

5/4/12

Unity

equated with consistency or harmony can be achieved by using visual cues such as frames, boxes, borders, lines and color combinations used with a grid.

5/4/12

Rhythm/Repetition

flow of elements associated with eye movement following visual cues along every page.

5/4/12

Balance

arrangement pleasing to the eye symmetrical (formal) asymmetrical (informal)

5/4/12

Dominance

linked to emphasis and contrast one element may be more significant than others.

5/4/12

Proportion

related to dominance relative size of one section or part of an object or design in relation to another section, or the relation of one object to another object on terms of size.

5/4/12

Recommendations

Use white space. Watch your words. Remove the spaces between paragraphs. Use standard punctuation. Use no more than three fonts in a publication to keep the page neat. Consider how best to align your text.

5/4/12

Use appropriate font size for your body copy line length. Use clip art sparingly.

5/4/12