SWOT ANALYSIS SWOT ANALYSIS

OF NOKIA OF NOKIA
Course FaciIitator: Course FaciIitator: Mudassir Mudassir
JaIaI JaIaI
Presented by: Presented by: Muhammad Danish Muhammad Danish
Rafique Rafique
SStrength trength
WWeakness eakness
OOpportunities pportunities
TThreats hreats
NVIORMNTAL FORCS NVIORMNTAL FORCS
INTRNAL FORCS: INTRNAL FORCS: actors with in the actors with in the
organization which can be control by the organization which can be control by the
organization are called internal forces. organization are called internal forces.
TRNAL FORCS: TRNAL FORCS: actors found outside actors found outside
the organization which cannot be controlled by the organization which cannot be controlled by
the organization are called external forces. the organization are called external forces.
$% analysis is a strategic planning
method utilized to access the $trength,
eakness, pportunities and %hreats
engaged in a business.
t also identifies the internal and external
factors of organization which are favorable
and unfavorable to accomplish any
objective.
WHAT IS SWOT WHAT IS SWOT
About Nokia: About Nokia:
Nokia Corporation is one of the world's
largest telecommunication equipments
manufacture. t has since established a
leading brand presence in many local
markets, and business has expanded
considerably in all areas to support
customer needs and the growth of the
telecommunication industry.
Latest ModeIs Of Nokia MobiIes Latest ModeIs Of Nokia MobiIes
C2 C2
&5coming ModeIs Of Nokia &5coming ModeIs Of Nokia
MobiIes MobiIes
STRNGTH: STRNGTH:
Good quality products. Good quality products.
Better coverage of Product. Better coverage of Product.
ide range of Product for all class. ide range of Product for all class.
$trong distribution & selling network. $trong distribution & selling network.
Various selling outlets all over the world in Various selling outlets all over the world in
160 countries. 160 countries.
ntense staff commitment and loyalty. ntense staff commitment and loyalty.
Latest machinery for developing product. Latest machinery for developing product.
STRNGTH: STRNGTH:
ell trained staffed employed. ell trained staffed employed.
Latest technology mobiles Latest technology mobiles
Durable products. Durable products.
12 month warranty of all products. 12 month warranty of all products.
24/7 customer care support. 24/7 customer care support.
Easy connection to social networking. Easy connection to social networking.
Dual $ims. Dual $ims.
WAKNSS WAKNSS
ther companies also launching low price ther companies also launching low price
phones. phones.
Lack of secrecy. Lack of secrecy.
$oftware Problems in new launched $oftware Problems in new launched
phones. phones.
Nokia mobiles have high prices as Nokia mobiles have high prices as
compared to other mobile phones. compared to other mobile phones.
OPPORT&NITIS OPPORT&NITIS
Nokia has 50 Nokia has 50- -50 join venture with 50 join venture with
siemens of Germany which provide siemens of Germany which provide
opportunity to increases business in opportunity to increases business in
Europe. Europe.
New fashionable mobiles attract people. New fashionable mobiles attract people.
rganization geographic location. rganization geographic location.
Latest technology. Latest technology.
ntroducing new products. ntroducing new products.
Marketing the new products. Marketing the new products.
%raining programs. %raining programs.
THRATS: THRATS:
Government Policies. Government Policies.
Political Conditions of the country. Political Conditions of the country.
Competitor company launched new Competitor company launched new
technology. technology.
Rapidly changing technology. Rapidly changing technology.
New competitor enters. New competitor enters.
New china mobile phone companies New china mobile phone companies
Recession. Recession.