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Introduction Air Con
Carrier India Research Methodology Research Analysis Findings Limitation Recommendation
Carrier India
Carrier India pioneered HVAC UTC-Parent Company Window Room Air conditioners United Technologies Corporation Hi Wall Splits (UTC) headquarters at Hartford Slimpack Splits Cassette Splits Ducted Splits 1999 Carrier enters into a global joint venture Chillers with Toshiba Corp. of Japan =Strategic Alliance 2008 Carrier establishes a joint venture with Midea in China = Compressor Production
What is retailing?
Types of retailer (1) Organized retailer (2) Traditional retailer
Research Methodology
Research objective Type of research design Source of data Research equipment Sampling technique Sample size
Research objective
To know how the customer preference changes towards organized retailers from traditional retailers for carrier air conditioning.
Sources of data
Primary Data Secondary data
Research equipment
Questionnaire
Sampling techniques
Non-probability sampling Convenience sampling method-For customer survey Probability sampling method-For retailer
Sampling size
Customer: 287 Retailer: 74
Area of research
Ahmedabad Gandhinagar + North Gujarat Baroda
Data Analysis
T test
Anova test Reliability Test
T test
Organized Retailer &customer Traditional Retailer & customer
Ahmedabad Customer
G +N Customer
Ahmedabad Customer
G +N Customer
Baroda Customer
Anova test
Baroda Customer
Traditional customer
Installation service in time Solves complain in time Gives better after sales service
Ho: There is no statistical difference between the opinion of the customer of all the three region about All the variables* for Traditional retailers / Organized retailer. H1: There is statistical difference between the opinion of the customer of all the three region about All the variables* for Traditional retailers / Organized retailer. Note: * indicate variables consider in questionnaire from 1 to 20.
Variables
Wider range of AC is available at tradi. retailer Wider range of AC is available at Org. retailer
Result
Reject null Accept null
Accept null
Reject null Reject null Accept null Reject null Accept null
Variables Retailer provides good promotional schemes Different AC model at same place that saves time Location of retailer is convenient to purchase AC Retailer provides faster home delivery
Variables Carrier AC delivered AC on time Carrier AC provides better credit period to retailer
Accept null
Accept null
Findings
Customer prefers shopping under one roof, discount on MRP, good promotional schemes. This all are full filled by organized retailer. While traditional retailer are good in service related issues. Overall satisfaction of customer is good for organized retailer. Organized retailers have strong position in Ahmedabad and Baroda city.
Recommendations
Company should focus on service issue of organized retailers. Company should increase the number retailers in all three regions. of
Carrier should also target the middle and lower class people. Company should launch stylist coloring indoor unit of AC.
Limitation
The project is being carried out in Ahmedabad, Gandhinagar + North Gujarat and Baroda city so the customers and retailers of other cities are not being found out.
Different perception of customer and retailers, so one cannot predict their perception accurately. As sample size was limited so the reliability of data is another limitation of the project. Time duration of project.
Thank you