A LE S S TION OMO PR A ND BLIC PU IONS E LA T R

SALES PROMOTION

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DEFINITION OF SALES PROMOTION

Sales

promotion includes incentiveoffering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firms customers.
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Examples include
contests point

of purchase displays rebate (marketing) free travel, such as free flights

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TRADE SALES PROMOTION

Sales

promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

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CONSUMER SALES PROMOTION

Sales

promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions

SEVERAL COMMUNICATIONAL ACTIVITIES

to

provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales

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IMPERSONAL COMMUNICATION
e.g.

point of sale, promotions, advertising, promotions and public relations

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DEVICES USED IN SALES PROMOTION

coupons,

samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.[1]Contents [hide] 1 Consumer sales promotion techniques 2 Trade sales promotion techniques 3 Political issues 4 External references 5 See also
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PERSONAL COMMUNICATION
face

to face meeting between a sales person and the customer. sales promotion for which the term 'below the line expenditure' is used as a synonym, is not easily defined. In practice sales promotion is a specific activity, which can be defined as the making of a featured offer to certain customers within a specified time period.
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TYPICAL TASKS FOR SALES PROMOTION

rectifying

slow stock movements; counteracting competitive activity; encouraging repeat purchase; securing marginal buyers; getting bills paid on time; inducing trial purchase etc

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SALES PROMOTION IN PRACTICE

Sales

promotion is a problem-solving activity designed to get customers to behave more in line with the economic interests of the company

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TYPES OF SALES PROMOTION

Money Goods Services Target market Consumer Price reduction coupons vouchers money equivalent competitions Free goods premium offers free gifts trade-in offers Stamps coupons vouchers money equivalent competitions

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 However,

it is important to realize that, on its own, sales promotion will not replace selling, change long term trends, or build long term customer loyalty

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STRATEGIC ROLE OF SALES PROMOTION

Because

sales promotion is essentially used as a tactical device, it often amounts to a series of unconnected gimmicks to lacking any coherence. Contrary to this advertising has been always considered as a strategic process of building brand value over the longer term. Compare this against sales promotion which is commonly used to help the company retain a tactical advantage
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Public Relation BY : Hina Safdar

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DEFINITION
Building good relations with the companys various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

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PUBLIC RELATIONS FUNCTIONS

Press

Relations Product Publicity Public Affairs Lobbying Investor Relations Development

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ROLE AND IMPACT OF PUBLIC RELATIONS

Advantages: Publicity is often underused Good public relations can be a powerful brand-building tool

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PUBLIC RELATIONS TOOLS

News Speeches Corporate Identity Materials Mobile Marketing Special Events Written Materials Audiovisual Materials Public Service Activities

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PUBLIC RELATION
Public relation means bringing to the attention of a defined target audience a specific message by means, other than paid advertising

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REASONS FOR GROWTH OF PUBLIC RELATION

The

growing popularity of the PR as a profession can be attributed to several reasons: Growth in corporate Internal communication Globalization Growth of media

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Benefits and scope of public relation

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