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A THESIS

ON

A COMPARATIVE STUDY OF VARIOUS SERVISES


OFFERED TO CORPORATE CLIENTS BY HDFC
SLIC WITH BHARATI AXA.

BY
V.ANITHA
E.NO.7NBGU028
The present study mainly aims at
NEED OF
identifying various services offered to
corporate clientsTHESIS
by HDFC SLIC and
BHARATI AXA.

The study is conducted to understand


which company is offering better services
to the corporate clients.

My study is totally focused on the


needs and requirements of the corporate
clients and the approach of insurance
companies to close a deal.

The corporate sector is highly lucrative


that’s why all the insurance companies
are looking forward to give their best of
OBJECTIVES
•To study, the various services provided by
HDFC Standard Life Insurance with Bharti
AXA to corporate clients.

•To understand the effectiveness of various


services offered by HDFC Standard Life
Insurance & Bharti AXA

•To understand the insurance needs and risk


coverage for the corporate clients.
•To find out which company is offering
good services and taking less premium
from the corporate clients.

•To study the various Marketing


strategies followed by sales Executives
in obtaining bulk clients.

•To differentiate the insurance coverage


offered by Bharti AXA with HDFC SLIC.
ANALYSIS
1. Collecting the premiums from corporate
clients to individual customers.

Company name Corporate Individual


Clients Customers
HDFC SLIC Rs.12,000 Rs.12,000

BHARATI AXA Rs.10,000 Rs.12,000


Interpretation:
From the above graph, I
classified HDFC SLIC has same premiums
from their corporate clients to the
individual customers. Where as in case of
BHARATI AXA different premiums.
2. The services are promoting by HDFC
SLIC and BHARTI
AXA to their clients are.

Company Letters Mails Telephone Direct


name contact
HDFC 9% 24% 45% 22%
SLIC
BHARAT 11% 20% 42% 27%
I AXA
Interpretation:
I Classified HDFC SLIC promoted
their services mainly focusing through their
Telephone and Mails when compare to Letters
and Direct Contact. BHARTI AXA promoted their
services mainly focusing through their
Telephone and Direct contact when compare to
Mails and Letters.
QUESTIONNAIRE
1. How can you define a corporate client?

2. What are the difference between


corporate clients and
individual customers?

3. Is there any difference in collecting the


premiums from
corporate clients to individual customers
4. . What are the main policies offering to
corporate clients?

5. Are there any services different from


corporate clients to
individuals?

Yes/No

6. If Yes, Are there any extra benefits offered


to your corporate
clients.
FINDINGS
•HDFC SLIC is giving equal treatment for
both corporate
clients and Individual Clients.

•BHARATI AXA is differentiated with


different policies.

•HDFC SLIC having equal premiums to their


corporate clients
where as in case of BHARATI AXA has low
premiums.

•The satisfaction levels of HDFC SLIC are


more than
BHARATI AXA.
•Clients are having some bad notion that
BHARATHI AXA
is charging higher prices for its services
when compare to the
HDFC SLIC.

•Different clients are having different


opinions about the
services provided by the organization like
some are satisfied,
dis-satisfied, and neutral.

•Customers are satisfied with the


knowledge given by
employees about organization policies.
CONCLUSION

My study regarding various services


offered to corporate clients by HDFC SLIC
with BHARATI AXA given me very good
knowledge regarding the services offered by
both organizations. The entire duration I
spent on learning the services provided to
their corporate clients. Clients are satisfied
provided by the organization services.
Q
N K
H A
T