Sie sind auf Seite 1von 27

Submitted by Goldy Gupta Ravi Bagdi Richa Malik Rinky Khandelwal

5/4/2012

ESPERTO GROUP

The service factory concept is offered as a means for assisting the boutique in becoming more competitive in their increasingly harsh environment.

5/4/2012

ESPERTO GROUP

First, the economy has shifted from an industrial to a post- industrial service economy. Second, the service industry can serve as a role model for the boutique. Third, service has emerged as a crucial strategic weapon in the manufacturing environment.

5/4/2012

ESPERTO GROUP

In boutique, there is a tendency to identify four elements of an effective service factory. They are: Cost, Quality, Flexibility & Dependability

5/4/2012

ESPERTO GROUP

By Questionnaire survey (sample size 80) Focus Group Discussion (3 groups) Live Case Study (6 Fashion boutiques)

5/4/2012

ESPERTO GROUP

Demographics Age
Above 40 6% 35-40 10%

20-25 35%

30-35 24%

25-30 25%

5/4/2012

ESPERTO GROUP

Male 40% Female 60%

5/4/2012

ESPERTO GROUP

Graph

30 25 20
Sample

15 10

5
0
Businessman Services Students Housewifes Occupation Others

5/4/2012

ESPERTO GROUP

30

25

20

15

Sample

10

Less than 10000


5/4/2012

10000-15000

15000-20000

Above 20000
10

ESPERTO GROUP

A way to express my inner self 2%

Conformability 30% Looking cool and hip 53%

Looking sober and mature 15%

5/4/2012

ESPERTO GROUP

11

Other 8% Linen 19% Cotton 25%

Jeans 27%

Lycra 21%

5/4/2012

ESPERTO GROUP

12

Sample
30 25 15 10

Super markets and Shopping malls


5/4/2012

Designer boutiques

Fashion shows & Exhibitions

Branded retail outlets


13

ESPERTO GROUP

5/4/2012

ESPERTO GROUP

14

Nishant - Logo must be there for a particular boutique because Logo is the thing which shows the uniqueness of a brand and easily recognized. Boutiques in our city are well established but they dont have something related to in this section.

Natasha A boutique saloon must have an Website which include all necessary information related to their Products, Clients, Contacts etc. They must put their location on google maps which is convenient for customers. Siddhi Must have an strong Advertising. They do advertising but not up to high level which is must required.

5/4/2012

ESPERTO GROUP

15

MONSOON The Designer Shop SAPOORNA STYLERS ELAN The Fashion Store VIRTUES SHYAMAL & BHUMIKA ESSENCE

5/4/2012

ESPERTO GROUP

16

5/4/2012

ESPERTO GROUP

17

Location- Gulbai Tekra Owner-Datta Shelet Products is really generous which starts from Rs500 to a certain limit Brand which excels in their tailoring products Problem of Public Relation has never affected them.

5/4/2012

ESPERTO GROUP

18

Location- Gulbai Tekra Owner- Jinal Bhai Basically from Surat Specialize in both type of categories of Men and Women. In raw material section they dont face specific problems owing to the fact that they have their own manufacturing unit in Surat. Same situation occurs in labour section also as they have maintained large man power over there.

5/4/2012

ESPERTO GROUP

19

Location- Gulbai Tekra Owner- Roopal Shodan Customers are Elite class & NRI Their product generally starts from Rs 15,000 in exclusive collection category and 5000 in normal category. they have their own tailor section and they import raw materials. They have huge labour task force.
ESPERTO GROUP 20

5/4/2012

Owner-Viral Parikh Locaton- Panjrapole crossroad Specialize in more Bridal rather than other collections. Products starts from Rs 25, 000 They import raw materials from a reputed firm. They are way ahead of any other boutiques in ahmedabad.
ESPERTO GROUP 21

5/4/2012

Owner Dhruvika Mehta Location Mithakhali crossing This store is all about one stop for shopping because they are dealing with designer clothes, fashionable bags, Accessories , normal collections etc. Their ranges start normally from Rs2000- Rs 3000. They are outsourcing everything like Designer, Manpower, and Tailor etc.
ESPERTO GROUP 22

5/4/2012

Owner Devang Shah Location- Mithakhali crossing International brand name The products are available here is Very Exclusive. Even normal dupattas are starting from Rs 20000. Popular for its design sticwork, ambience, good location etc.

5/4/2012

ESPERTO GROUP

23

Formation of multiple production units as required. Install new technology. Train factory personnel. System of feedback from the customer. Allow customers to visit the plant. Integrate manufacturing into the designer's management role.

5/4/2012

ESPERTO GROUP

24

5/4/2012

ESPERTO GROUP

25

Must have excellent margins Must be easy to sell Must have the 4 Capitals: Intellectual Capital, Financial Capital, Human Capital & Brand Capital Must be able to maintain ongoing competitive advantage Must have quality customers Must have longevity of the industry Must provide for the owners graceful exit Must avoid pitfalls

5/4/2012

ESPERTO GROUP

26

5/4/2012

ESPERTO GROUP

27